We're thrilled to announce that the Authentic Beauty Concept collection at Bohairmia has just expanded significantly, and if you haven't discovered this brand yet, now is the perfect time to start.

Built on one simple but powerful belief — that your hair deserves honesty — every Authentic Beauty Concept formula is crafted with consciously sourced ingredients, free from silicones, parabens, and microplastics. No unnecessary fillers. No compromise. Just professional-grade haircare that delivers on its promises.

Here's a full look at what's now available at Bohairmia, range by range.

Replenish — For Dry, Damaged & Stressed Hair

The hero of the collection. The Replenish range deeply restores moisture, elasticity, and softness to hair that's been through the wars — whether from heat, colour, or just everyday stress.

• Replenish Cleanser 300ml — nourishing daily shampoo that cleanses without stripping
• Replenish Conditioner 250ml & 1000ml — smooths, detangles, and replenishes
• Replenish Spray Conditioner 250ml — leave-in moisture boost, no rinse needed
• Replenish Mask 200ml & 500ml — intensive weekly treatment for elasticity and manageability
• Replenish Balm 150ml — lightweight frizz control for coarse or unruly hair
• Replenish Shampoo 1000ml — salon-size for committed fans of the range

Hydrate — For Thirsty, Fine & Normal Hair

The Hydrate range delivers lasting moisture without weighing hair down — ideal for finer hair types that still crave deep hydration.

• Hydrate Cleanser 300ml & 1000ml — gentle, moisture-locking shampoo
• Hydrating Jelly Mask 200ml & 500ml — a unique jelly-texture treatment that delivers intense, long-lasting hydration

Amplify — For Fine & Volume-Hungry Hair

Give flat, fine hair the lift it deserves. The Amplify range adds body, texture, and bounce without compromise.

• Amplify Cleanser 300ml & 1000ml — volumising shampoo that cleanses and lifts
• Amplify Conditioner 250ml & 1000ml — lightweight conditioning with added volume
• Amplify Spray Conditioner 250ml — a no-rinse volume boost for on-the-go styling
• Amplify Mousse 200ml — a featherlight mousse for lasting hold and body

Glow — For Colour-Treated Hair

Protect your colour investment and keep it looking vibrant for longer. The Glow range is specifically formulated to maintain tone, shine, and health in colour-treated hair.

• Glow Cleanser 300ml & 1000ml — colour-safe shampoo that preserves vibrancy
• Glow Conditioner 250ml & 1000ml — nourishing conditioner that seals and protects colour
• Glow Mask 200ml & 500ml — deep conditioning treatment for colour-treated hair
• Glow Spray Serum 200ml — a finishing serum that adds shine and colour brilliance

Cool Glow — For Blonde & Lightened Hair

Keep blondes cool, bright, and brassiness-free with this toning range designed specifically for lightened hair.

• Cool Glow Shampoo 300ml & 1000ml — toning shampoo to neutralise brassy tones and brighten blondes

Bare — For Sensitive Scalps & Natural Hair

A back-to-basics range for those who want the purest, most minimal approach to haircare — perfect for sensitive scalps or anyone seeking a clean reset.

• Bare Cleanser 300ml & 1000ml — a gentle, no-frills cleanser for sensitive or natural hair

Scalp Care — Start at the Root

Great hair starts with a healthy scalp. These targeted treatments tackle build-up, imbalance, and impurities at the source.

• Deep Cleansing Shampoo 300ml & 1000ml — purifying shampoo to remove build-up and refresh the scalp
• Detoxifying Mud 165g — a deeply clarifying scalp mask to draw out impurities and rebalance

Treatments & Finishing

Targeted treatments and finishing products that work across all hair types to nourish, protect, and perfect.

• Indulging Fluid Oil 100ml — a luxurious multi-use oil for shine, smoothness, and nourishment
• Beauty Potion 50ml — a concentrated treatment for targeted repair and brilliance
• Balancing Potion 100ml — a scalp-balancing treatment to regulate oil and maintain scalp health
• Flawless Primer 250ml — a pre-styling primer that protects from heat and primes for a perfect finish

Styling

From lived-in texture to sleek, polished looks — the styling range gives you the tools to finish any style with confidence.

• Shaping Cream 150ml — versatile cream for definition and hold without stiffness
• Gritty Wax Paste 85ml — matte finish wax paste for texture and separation
• Pliable Paste 85ml — workable paste for flexible, reworkable styles
• Solid Pomade 85ml — smooth, glossy hold for sleek and defined looks
• Nymph Salt Spray 250ml — beachy, tousled texture with natural-looking body
• Airy Texture Spray 300ml — lightweight spray for effortless volume and texture
• Nude Powder Spray 12g — invisible powder spray for instant lift and grip at the roots
• Dry Shampoo 250ml — absorbs oil and refreshes between washes
• Strong Hold Hairspray 300ml — firm, long-lasting hold for styles that need to stay put
• Working Hairspray 300ml — flexible hold that keeps styles in place without stiffness

The Brand in a Nutshell

Every Authentic Beauty Concept product is:

• Silicone-free
• Paraben-free
• Microplastic-free
• Colour-safe
• Developed with professional-grade efficacy

It's the kind of haircare we're proud to stock — and we think you'll feel the difference from the very first wash.

Shop the full Authentic Beauty Concept collection at Bohairmia →