Authentic Beauty Concept Shaping Cream 150ml

Authentic Beauty Concept Shaping Cream 150ml

Shape it. Define it. Own it. The Authentic Beauty Concept Shaping Cream is a professional-grade, versatile styling cream formulated to give hair definition, texture, and flexible hold — without the rigidity, crunch, or build-up of conventional styling products. Whether you're defining natural curls, creating effortless waves, or shaping a sleek, polished style, this lightweight cream delivers the control you need with the freedom to restyle throughout the day.

Free from silicones, parabens, and microplastics, the Shaping Cream nourishes as it styles, working with your hair's natural texture to enhance definition and movement without compromise. The result is hair that looks deliberately styled but feels completely natural — touchable, flexible, and alive.

Developed with salon professionals and trusted by stylists as the go-to styling cream for curl definition and texture work, the Shaping Cream is the product that gives you total creative control over your style.

Key Benefits

• Versatile styling cream for definition, texture, and flexible hold
• Silicone-free formula — no build-up, no crunch
• Free from parabens and microplastics
• Nourishes hair as it styles — hold without dryness
• Enhances natural curl and wave definition
• Flexible hold — restyle throughout the day without re-applying
• Suitable for all hair types and textures
• Suitable for colour-treated hair
• Vegan-friendly
• Professional salon-grade formula

Why You'll Love This Cream

The best styling products are the ones you forget you're wearing — because your hair just looks good, moves naturally, and stays that way all day. The Shaping Cream is exactly that product. Apply it to damp or dry hair, work it through with your fingers, and your style just falls into place. Curls look defined but not crunchy. Waves look effortless but not limp. Straight styles look polished but not plastered. It's the kind of versatile, everyday product that works with whatever your hair wants to do — and makes it look like you planned it that way all along.

When to Use

• On damp hair to define and enhance natural curl or wave patterns
• On dry hair to add texture, definition, and separation
• As a finishing cream for sleek, polished styles needing light hold
• For braids, twists, or updos needing definition and hold without stiffness
• On colour-treated hair to enhance texture and protect vibrancy
• Any time you want flexible, touchable hold with a natural finish

For best results, use as part of the complete Authentic Beauty Concept routine, applied after your cleanser and conditioner on damp or dry hair.

How to Use

1. Take a small amount (approximately a 10p coin size) and warm between your palms
2. Apply to damp or dry hair, working through from mid-lengths to ends
3. For curl definition, scrunch upwards through the hair to encourage the natural curl pattern
4. For texture and separation, work through with fingertips using a raking motion
5. For a sleeker finish, smooth through hair with a comb or brush
6. Air dry or diffuse for natural results, or blow-dry for a more polished finish

Tip: For second-day curls, emulsify a small amount of Shaping Cream between your palms with a few drops of water and scrunch through hair to refresh definition and eliminate frizz without re-washing.

Ingredients (INCI)

Aqua (Water), Glycerin, Cetearyl Alcohol, Behentrimonium Methosulfate, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, PEG-40 Hydrogenated Castor Oil, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.

Note: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.