Authentic Beauty Concept Hydrate Cleanser 300ml

Authentic Beauty Concept Hydrate Cleanser 300ml

Hydration from the very first lather. The Authentic Beauty Concept Hydrate Cleanser is a professional-grade, moisturising shampoo formulated specifically for dry, thirsty, or dehydrated hair that needs more than just a clean — it needs a drink. This is the cleanser that infuses moisture into the hair fibre as it works, leaving hair feeling genuinely quenched, soft, and nourished from the very first wash.

Free from silicones, parabens, and microplastics, the Hydrate Cleanser uses a rich but gentle formula that thoroughly cleanses without stripping the natural oils and moisture that dry hair desperately needs to retain. The result is hair that emerges from every wash feeling soft, supple, and deeply hydrated — rather than the tight, squeaky-clean feeling that conventional shampoos leave behind on dry hair.

Developed with salon professionals and trusted by stylists as the essential first step in a deep hydration routine for dry and dehydrated hair, the Hydrate Cleanser is the shampoo that changes how dry hair feels from wash to wash.

Key Benefits

• Moisturising cleanser specifically formulated for dry, thirsty, or dehydrated hair
• Silicone-free formula — genuine hydration, not artificial coating
• Free from parabens and microplastics
• Infuses moisture as it cleanses — hair feels hydrated from the first lather
• Gentle formula that cleanses without stripping natural oils
• Leaves hair soft, supple, and deeply nourished after every wash
• Suitable for all types of dry hair including colour-treated, chemically processed, and heat-damaged
• Vegan-friendly
• Professional salon-grade formula

Why You'll Love This Cleanser

Dry hair deserves a shampoo that understands it. Not one that strips away what little moisture remains in the name of a deep clean, but one that cleanses gently and gives back as much as it takes. The Hydrate Cleanser does exactly that. The lather is rich and creamy, the rinse leaves hair feeling soft rather than stripped, and the difference is noticeable from the very first use. Wash after wash, it rebuilds the moisture foundation that dry hair needs — making every subsequent step in your routine work harder, and making your hair feel better than it has in a long time.

When to Use

• As your regular shampoo for dry, thirsty, or dehydrated hair
• For colour-treated, chemically processed, heat-damaged, or naturally dry hair
• Before a deep conditioning treatment or mask for maximum moisture absorption
• When hair feels tight, brittle, rough, or lacking in softness and suppleness
• Any time dry hair needs a gentle, moisture-infusing cleanse

For best results, follow with the Authentic Beauty Concept Hydrate Conditioner and Hydrate Mask for a complete, deeply nourishing moisture routine.

How to Use

1. Wet hair thoroughly with lukewarm water
2. Apply a generous amount of Hydrate Cleanser to the scalp and work into a rich, creamy lather
3. Massage gently into the scalp and work through mid-lengths and ends
4. Leave on for 2–3 minutes to allow the moisturising actives to penetrate the hair fibre
5. Rinse thoroughly with cool or lukewarm water — avoid hot water which strips moisture from dry hair
6. Follow immediately with the Hydrate Conditioner or Hydrate Mask

Tip: For dry hair, always use the coolest water temperature you can comfortably tolerate when rinsing. Hot water opens the hair cuticle and accelerates moisture loss — exactly what dry hair cannot afford. A cool rinse seals the cuticle, locks in the Hydrate Cleanser's moisture actives, and leaves hair immediately softer and more manageable.

Ingredients (INCI)

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Argania Spinosa Kernel Oil (Argan Oil), Citric Acid, Sodium Chloride, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.

Note: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.