Authentic Beauty Concept Bare Cleanser 300ml

Authentic Beauty Concept Bare Cleanser 300ml

Sometimes the most powerful thing a shampoo can do is simply get out of the way. The Authentic Beauty Concept Bare Cleanser is a beautifully pure, gentle cleansing shampoo formulated for sensitive scalps and anyone who wants a truly clean, uncomplicated wash — free from the extras that can irritate, disrupt, or overwhelm. Stripped back to what matters, this is cleansing at its most honest.

Free from silicones, parabens, microplastics, and fragrance, the Bare Cleanser gently removes impurities and excess sebum without disturbing the scalp's natural balance. It's the ideal everyday cleanser for reactive, sensitive, or easily irritated scalps — and the perfect foundation for any haircare routine that prioritises scalp health above all else.

Developed with salon professionals and trusted by those who know that the best ingredient is sometimes no ingredient at all, the Bare Cleanser proves that less truly is more.

Key Benefits

• Gentle, thorough cleanse for sensitive or reactive scalps
• Fragrance-free, silicone-free, paraben-free, and microplastic-free
• Preserves the scalp's natural moisture balance
• Ideal for everyday use without over-stripping
• Suitable for all hair types, particularly fine, sensitive, or scalp-prone hair
• Hypoallergenic formula — developed for even the most reactive scalps
• Vegan-friendly
• Professional salon-grade formula

Why You'll Love This Cleanser

If your scalp has ever reacted badly to a shampoo — itching, flaking, tightness, or just that vague sense that something isn't right — the Bare Cleanser is your answer. It cleanses completely, gently, and honestly, without any of the additives that can send sensitive scalps into overdrive. The lather is soft and reassuring, the rinse is clean and pure, and the result is a scalp that feels genuinely calm and balanced. No drama. No reaction. Just clean, healthy hair and a scalp that finally feels at peace.

When to Use

• As an everyday shampoo for sensitive, reactive, or easily irritated scalps
• For anyone with a known sensitivity to fragrance or common shampoo additives
• As a gentle cleanse during scalp recovery or after treatments
• For fine hair that needs a lightweight, non-weighing-down cleanse
• For babies, children, or anyone needing an extra-gentle formula
• Any time your scalp needs a pure, uncomplicated reset

For best results, follow with your preferred Authentic Beauty Concept conditioner or treatment suited to your hair type.

How to Use

1. Wet hair thoroughly with warm water
2. Apply a generous amount of Bare Cleanser to the scalp
3. Massage gently into the scalp using soft, circular motions
4. Work the lather through mid-lengths and ends
5. Rinse thoroughly with warm water, then finish with cool water to close the cuticle
6. Follow with your preferred conditioner or treatment

Tip: If you're transitioning from a conventional shampoo and experiencing scalp sensitivity, the Bare Cleanser is the ideal starting point — it allows your scalp to rebalance naturally without any additional ingredients to interfere with the process.

Ingredients (INCI)

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Panthenol (Pro-Vitamin B5), Citric Acid, Sodium Chloride, Benzyl Alcohol, Salicylic Acid, Sorbic Acid.

Note: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.