Authentic Beauty Concept Hydrate Cleanser 1000ml

Authentic Beauty Concept Hydrate Cleanser 1000ml

The same moisture-infusing, gentle-cleansing formula as the 300ml — now in a generous 1000ml salon-size format for dry hair that never wants to run out of its most essential product. The Authentic Beauty Concept Hydrate Cleanser is a professional-grade, moisturising shampoo formulated specifically for dry, thirsty, or dehydrated hair — cleansing gently without stripping, and infusing moisture into the hair fibre with every wash.

Free from silicones, parabens, and microplastics, the Hydrate Cleanser uses a rich but gentle formula that thoroughly cleanses without robbing dry hair of the natural oils and moisture it depends on. The 1000ml format is ideal for those who wash frequently, households where multiple people follow a hydrating hair routine, or salon professionals wanting a professional-size moisturising shampoo for client use and retail.

Developed with salon professionals and trusted by stylists as the essential first step in a deep hydration routine, the 1000ml Hydrate Cleanser is the salon-size solution for dry hair that means business about moisture.

Key Benefits

• Moisturising cleanser specifically formulated for dry, thirsty, or dehydrated hair
• Silicone-free formula — genuine hydration, not artificial coating
• Free from parabens and microplastics
• Infuses moisture as it cleanses — hair feels hydrated from the first lather
• Gentle formula that cleanses without stripping natural oils
• Leaves hair soft, supple, and deeply nourished after every wash
• Suitable for all types of dry hair including colour-treated, chemically processed, and heat-damaged
• Vegan-friendly
• 1000ml salon-size — exceptional value vs. standard 300ml size
• Professional salon-grade formula

Why You'll Love This Cleanser

When dry hair has finally found the shampoo that makes it feel genuinely nourished and soft, running out is not an option. The Hydrate Cleanser 1000ml makes sure that never happens. The same rich, moisture-infusing, gentle-cleansing formula your dry hair depends on — now in a size that lasts, saves, and keeps your hydration routine running without interruption. Whether you wash frequently, have multiple dry-haired household members, or simply want the reassurance of a well-stocked shelf, this is the size that delivers.

When to Use

• As your regular shampoo for dry, thirsty, or dehydrated hair
• For colour-treated, chemically processed, heat-damaged, or naturally dry hair
• Before a deep conditioning treatment or mask for maximum moisture absorption
• When hair feels tight, brittle, rough, or lacking in softness and suppleness
• Salon professionals looking for a professional-size moisturising shampoo for client use

For best results, follow with the Authentic Beauty Concept Hydrate Conditioner and Hydrate Mask for a complete, deeply nourishing moisture routine.

How to Use

1. Wet hair thoroughly with lukewarm water
2. Apply a generous amount of Hydrate Cleanser to the scalp (the 1000ml bottle works best with a pump dispenser)
3. Work into a rich, creamy lather and massage gently into the scalp and through mid-lengths and ends
4. Leave on for 2–3 minutes to allow the moisturising actives to penetrate
5. Rinse thoroughly with cool or lukewarm water — avoid hot water which strips moisture from dry hair
6. Follow immediately with the Hydrate Conditioner or Hydrate Mask

Tip: The 1000ml size typically saves 15–20% versus buying multiple 300ml bottles — ideal for frequent washers or salon use. Always rinse with the coolest water you can tolerate to seal the cuticle and lock in the Hydrate Cleanser's moisture actives for maximum softness and nourishment.

Ingredients (INCI)

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Argania Spinosa Kernel Oil (Argan Oil), Citric Acid, Sodium Chloride, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.

Note: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.