Authentic Beauty Concept Deep Cleansing Shampoo 1000ml

Authentic Beauty Concept Deep Cleansing Shampoo 1000ml

The same powerful, professional-grade purifying cleanse as the 300ml — now in a generous 1000ml salon-size format that delivers outstanding value for regular home use or professional salon use. The Authentic Beauty Concept Deep Cleansing Shampoo is formulated to remove stubborn product build-up, excess sebum, and environmental impurities from the scalp and hair, without stripping natural moisture or disrupting your hair's natural balance.

Free from silicones, parabens, and microplastics, the Deep Cleansing Shampoo delivers a thorough, refreshing cleanse that leaves the scalp feeling genuinely clean, light, and revitalised. The 1000ml format means you never have to compromise on how often you reset your scalp — and at this size, it's the most economical way to keep your scalp and hair performing at their best.

Developed with salon professionals and trusted by stylists, this is the essential scalp reset in a size that keeps up with your routine.

Key Benefits

• Deep purifying cleanse to remove product build-up and excess sebum
• Silicone-free formula — no coating, no residue
• Free from parabens and microplastics
• Refreshes and revitalises the scalp without over-stripping
• Allows conditioning and treatment products to work more effectively
• Suitable for all hair types, including colour-treated hair
• Vegan-friendly
• 1000ml salon-size — exceptional value vs. standard 300ml size
• Professional salon-grade formula

Why You'll Love This Shampoo

That genuinely clean, reset feeling — scalp light, hair fresh, every product working better afterwards — is something worth having regularly. The 1000ml Deep Cleansing Shampoo makes that easy. Same luxurious lather, same thorough purifying cleanse, same silicone-free formula — just more of it, for longer. Whether you're a frequent washer, a salon professional, or simply someone who refuses to run out of their favourite scalp reset, this is the size for you. Great hair starts with a clean scalp. This is how you keep it that way.

When to Use

• Once a week or every few washes as a scalp reset and build-up remover
• Before intensive treatments or masks to ensure maximum absorption
• When switching from silicone-based products to allow the scalp to rebalance
• For oily scalps or anyone who uses a lot of styling products regularly
• Any time hair feels heavy, flat, or lacking in volume due to build-up
• Salon professionals looking for a professional-size purifying shampoo for client use

For best results, follow with your usual Authentic Beauty Concept conditioner or treatment for your hair type.

How to Use

1. Wet hair thoroughly with warm water
2. Apply a generous amount of Deep Cleansing Shampoo to the scalp (the 1000ml bottle works best with a pump dispenser)
3. Massage firmly into the scalp using circular motions to break down build-up and stimulate circulation
4. Work the lather through mid-lengths and ends
5. Leave on for 1–2 minutes to allow the purifying actives to work
6. Rinse thoroughly with warm water, then follow with cool water to close the cuticle
7. Follow immediately with a conditioner or treatment mask for best results

Tip: The 1000ml size typically saves 15–20% versus buying multiple 300ml bottles — ideal if you wash frequently or want a salon-size supply at home. If your hair has significant silicone build-up, use twice in succession on your first wash for a thorough reset.

Ingredients (INCI)

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Salicylic Acid, Panthenol (Pro-Vitamin B5), Citric Acid, Sodium Chloride, Parfum (Fragrance), Benzyl Alcohol, Sorbic Acid.

Note: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.