Authentic Beauty Concept Amplify Cleanser 1000ml

Authentic Beauty Concept Amplify Cleanser 1000ml

The same volume-building, build-up-clearing formula as the 300ml — now in a generous 1000ml salon-size format for those who refuse to compromise on their volumising routine. The Authentic Beauty Concept Amplify Cleanser is a professional-grade, weightless volumising shampoo formulated specifically for fine, flat, or limp hair that needs more body, more lift, and more presence — from root to tip, wash after wash.

Free from silicones, parabens, and microplastics, the Amplify Cleanser uses a lightweight, build-up-free formula that thoroughly cleanses the scalp, removes product residue, and primes every strand for maximum volume and lift. The 1000ml format is ideal for daily washers, households where multiple people use volumising products, or salon professionals wanting a professional-size volume shampoo for client use and retail.

Developed with salon professionals and trusted by stylists as the essential first step in a volumising routine for fine hair, this is the salon-size cleanser that keeps volume going — day after day, wash after wash.

Key Benefits

• Volumising cleanser specifically formulated for fine, flat, or limp hair
• Silicone-free formula — no coating, no build-up, no weight
• Free from parabens and microplastics
• Thoroughly cleanses the scalp and removes build-up that suppresses volume
• Leaves hair feeling genuinely clean, light, and primed for lift
• Creates the ideal foundation for maximum, long-lasting volume
• Gentle enough for daily use
• Suitable for colour-treated fine hair
• Vegan-friendly
• 1000ml salon-size — exceptional value vs. standard 300ml size
• Professional salon-grade formula

Why You'll Love This Cleanser

When you wash your hair daily and volume is non-negotiable, running out of your go-to shampoo is not an option. The Amplify Cleanser 1000ml makes sure that never happens. The same build-up-clearing, weightless, volume-priming formula your fine hair depends on — in a size that lasts, saves, and keeps your volumising routine running without interruption. Whether you wash daily, have multiple fine-haired household members, or simply want a well-stocked shelf, this is the size that delivers.

When to Use

• As your daily or regular shampoo for fine, flat, or limp hair
• Before any volumising styling routine requiring maximum root lift and body
• When fine hair feels weighed down, flat, or lacking in body and movement
• As a clarifying cleanse to remove product build-up before a blowout
• Salon professionals looking for a professional-size volumising shampoo for client use

For best results, follow with the Authentic Beauty Concept Amplify Conditioner and Amplify styling products for a complete, volume-maximising routine.

How to Use

1. Wet hair thoroughly with lukewarm water
2. Apply the Amplify Cleanser to the scalp (the 1000ml bottle works best with a pump dispenser)
3. Work into a rich, lightweight lather and massage thoroughly into the scalp
4. Work through mid-lengths and ends to cleanse the full length of the hair
5. Leave on for 1–2 minutes to allow the volumising actives to work
6. Rinse thoroughly with cool water to close the cuticle and maximise body

Tip: The 1000ml size typically saves 15–20% versus buying multiple 300ml bottles — ideal for daily washers or salon use. For maximum volume, massage the Amplify Cleanser into the scalp with firm, circular movements for at least 60 seconds to stimulate circulation, lift the root, and thoroughly remove any build-up before styling.

Ingredients (INCI)

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Wheat Protein, Citric Acid, Sodium Chloride, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.

Note: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.