Authentic Beauty Concept Amplify Cleanser 300ml

Authentic Beauty Concept Amplify Cleanser 300ml

Volume starts in the shower. The Authentic Beauty Concept Amplify Cleanser is a professional-grade, volumising shampoo formulated specifically for fine, flat, or limp hair that needs more — more body, more lift, more presence from root to tip. This is the cleanser that lays the foundation for genuinely voluminous hair: cleansing the scalp thoroughly, removing product build-up that weighs fine hair down, and priming every strand for maximum body and lift before you've even stepped out of the shower.

Free from silicones, parabens, and microplastics, the Amplify Cleanser uses a lightweight, build-up-free formula that cleanses without coating or weighing down fine hair. The result is hair that feels genuinely clean, light, and ready for volume — the kind of clean that fine hair needs to perform at its best and hold a style all day.

Developed with salon professionals and trusted by stylists as the essential first step in a volumising routine for fine hair, the Amplify Cleanser is the shampoo that makes every blowout, every style, and every big-hair day possible.

Key Benefits

• Volumising cleanser specifically formulated for fine, flat, or limp hair
• Silicone-free formula — no coating, no build-up, no weight
• Free from parabens and microplastics
• Thoroughly cleanses the scalp and removes build-up that suppresses volume
• Leaves hair feeling genuinely clean, light, and primed for lift
• Creates the ideal foundation for maximum, long-lasting volume
• Gentle enough for daily use
• Suitable for colour-treated fine hair
• Vegan-friendly
• Professional salon-grade formula

Why You'll Love This Cleanser

Fine hair has one enemy above all others: weight. Weight from product build-up, weight from heavy conditioners, weight from silicone-laden formulas that coat the hair shaft and suppress every last strand of natural volume. The Amplify Cleanser is the antidote — a thorough, build-up-clearing, weightless cleanse that leaves fine hair feeling genuinely free. Free of residue, free of heaviness, free to be volumised, styled, and lifted into the big, beautiful hair it's always been capable of. This is where volume begins.

When to Use

• As your daily or regular shampoo for fine, flat, or limp hair
• Before any volumising styling routine requiring maximum root lift and body
• When fine hair feels weighed down, flat, or lacking in body and movement
• As a clarifying cleanse to remove product build-up before a blowout
• For colour-treated fine hair needing volume without compromising colour care

For best results, follow with the Authentic Beauty Concept Amplify Conditioner and Amplify styling products for a complete, volume-maximising routine.

How to Use

1. Wet hair thoroughly with lukewarm water
2. Apply the Amplify Cleanser to the scalp and work into a rich, lightweight lather
3. Massage thoroughly into the scalp to lift build-up and stimulate circulation
4. Work through mid-lengths and ends to cleanse the full length of the hair
5. Leave on for 1–2 minutes to allow the volumising actives to work
6. Rinse thoroughly with cool water to close the cuticle and maximise body

Tip: For maximum volume from your wash, flip your head upside down and massage the Amplify Cleanser into the scalp with firm, circular movements for at least 60 seconds. This stimulates scalp circulation, thoroughly removes build-up, and lifts the root area — creating the foundation for extraordinary volume before you've even begun styling.

Ingredients (INCI)

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Wheat Protein, Citric Acid, Sodium Chloride, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.

Note: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.