Authentic Beauty Concept Pliable Paste 85ml

Authentic Beauty Concept Pliable Paste 85ml

Style that moves with you. The Authentic Beauty Concept Pliable Paste is a professional-grade, medium-hold styling paste formulated to deliver flexible control, natural texture, and a workable finish that lets you shape, reshape, and refine your style throughout the day — without stiffness, without stickiness, and without starting over. This is hold that bends, not breaks.

Free from silicones, parabens, and microplastics, the Pliable Paste provides a smooth, creamy texture that warms effortlessly between the palms and distributes evenly through the hair — giving you the control you need with the flexibility you want. The result is hair that looks deliberately styled but feels completely natural and touchably soft.

Developed with salon professionals and trusted by stylists for its exceptional versatility across hair types, lengths, and styles, the Pliable Paste is the go-to styling product for those who want professional control without professional rigidity.

Key Benefits

• Medium-hold pliable paste for flexible control and natural texture
• Silicone-free formula — no build-up, no stickiness
• Free from parabens and microplastics
• Workable, remouldable hold — reshape throughout the day without re-applying
• Smooth, creamy texture for easy, mess-free application
• Natural, touchably soft finish — hold without hardness
• Suitable for all hair types and lengths
• Suitable for colour-treated hair
• Vegan-friendly
• Professional salon-grade formula

Why You'll Love This Paste

The best styling paste is one that works for your hair, not against it — giving you the control to shape your style without locking it in place like a sculpture. The Pliable Paste does exactly that. Apply it, style it, and your hair sits exactly where you want it. Touch it later and it moves naturally, ready to be reshaped without fuss. It's the kind of versatile, reliable product that works for a relaxed weekend look as easily as it does for a polished workday style — and everything in between.

When to Use

• On damp or dry hair for flexible, medium hold and natural texture
• For styles that need to be reshaped or refined throughout the day
• For short to medium styles needing definition without rigidity
• To add texture, separation, and movement to longer styles
• On colour-treated hair to add hold and enhance texture without compromising colour
• Any time you want professional-level control with a natural, touchable finish

For best results, use as part of the complete Authentic Beauty Concept routine, applied after your cleanser and conditioner on damp or dry hair.

How to Use

1. Take a small amount and warm thoroughly between your palms until smooth and pliable
2. Apply to damp or dry hair, working through from roots to ends for all-over hold, or focusing on ends for definition and separation
3. Shape and define the style using fingers or a comb as desired
4. Air dry for a natural finish, or blow-dry for a more polished result
5. Rework and reshape throughout the day as needed — no re-application required

Tip: For a clean, polished finish with maximum hold, apply to damp hair before blow-drying, using a brush to shape the style as you dry. The Pliable Paste will set with the heat, giving you a defined, controlled result that's still soft and natural to the touch.

Ingredients (INCI)

Aqua (Water), Glycerin, Cetearyl Alcohol, Behentrimonium Methosulfate, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, PEG-40 Hydrogenated Castor Oil, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.

Note: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.