Authentic Beauty Concept Deep Cleansing Shampoo 300ml

Authentic Beauty Concept Deep Cleansing Shampoo 300ml

When your scalp needs a proper reset, reach for the Authentic Beauty Concept Deep Cleansing Shampoo. This professional-grade, purifying shampoo is formulated to remove stubborn product build-up, excess sebum, and environmental impurities from the scalp and hair — without stripping natural moisture or disrupting your hair's natural balance.

Free from silicones, parabens, and microplastics, the Deep Cleansing Shampoo delivers a thorough, refreshing cleanse that leaves the scalp feeling genuinely clean, light, and revitalised. Unlike heavy clarifying shampoos that leave hair feeling squeaky and dry, this formula cleanses deeply while preserving the hair's natural integrity — so your routine products can work more effectively after every use.

Developed with salon professionals and trusted by stylists as a regular scalp reset, the Deep Cleansing Shampoo is the essential first step for anyone whose hair needs a fresh start.

Key Benefits

• Deep purifying cleanse to remove product build-up and excess sebum
• Silicone-free formula — no coating, no residue
• Free from parabens and microplastics
• Refreshes and revitalises the scalp without over-stripping
• Allows conditioning and treatment products to work more effectively
• Suitable for all hair types, including colour-treated hair
• Vegan-friendly
• Professional salon-grade formula

Why You'll Love This Shampoo

You know that feeling of hair that's been truly, deeply cleaned? Not just rinsed — properly reset? That's what the Deep Cleansing Shampoo delivers every time. It lathers luxuriously, lifting build-up and impurities with ease, and rinses out completely clean. No residue, no heaviness — just a scalp that feels light, fresh, and ready to absorb everything you put on it next. Used regularly as a cleansing reset, it's the product that makes every other product in your routine work better. That's a hard thing to put a price on.

When to Use

• Once a week or every few washes as a scalp reset and build-up remover
• Before intensive treatments or masks to ensure maximum absorption
• When switching from silicone-based products to allow the scalp to rebalance
• For oily scalps or anyone who uses a lot of styling products regularly
• Any time hair feels heavy, flat, or lacking in volume due to build-up

For best results, follow with your usual Authentic Beauty Concept conditioner or treatment for your hair type.

How to Use

1. Wet hair thoroughly with warm water
2. Apply a generous amount of Deep Cleansing Shampoo to the scalp
3. Massage firmly into the scalp using circular motions to break down build-up and stimulate circulation
4. Work the lather through mid-lengths and ends
5. Leave on for 1–2 minutes to allow the purifying actives to work
6. Rinse thoroughly with warm water, then follow with cool water to close the cuticle
7. Follow immediately with a conditioner or treatment mask for best results

Tip: If your hair has significant silicone build-up (common when transitioning from conventional products), use the Deep Cleansing Shampoo twice in succession on your first wash. You'll notice an immediate difference in how clean and light your scalp feels.

Ingredients (INCI)

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Salicylic Acid, Panthenol (Pro-Vitamin B5), Citric Acid, Sodium Chloride, Parfum (Fragrance), Benzyl Alcohol, Sorbic Acid.

Note: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.