John Paul Pet Super Bright Shampoo formula has been developed to help lighten and brighten your pet's coat, while helping to control matting, tangling and flyaway hair. Fortified with oats, camomile and sweet almond oil, it cleanses thoroughly and rinses easily to help leave a sparkling clean and shiny coat. All the shampoos are specially formulated with an exclusive botanical extract blend. The pH is just right for pet's skin. Low lather for easy rinsing, coats are left shiny and soft with a fragrance that's pleasing to pets (no strong perfumes to irritate sensitive noses).