Ecru NY Curl Perfect Hydrating Shampoo is a luxurious lather shampoo that gently cleanses while bathing your hair in moisture leaving your curls shiny and soft. A nourishing combination of Kalahari Melon Seed and Avocado Oils, together with Sugar Cane Extract, imparts weightless moisture for bouncy, defined curls. Hair colour is left vibrant and protected. A luxurious lather gently cleanses while bathing your hair in moisture, leaving curls shiny and soft. Apply to wet hair and gently massage into a rich lather. Rinse and follow with Ecru Curl Perfect Anti-Frizz Conditioner. Key Ingredients: Avocado Oil: A naturally derived and nutritious hair and skin oil contains Vitamin A, B, C, and E. This lightweight oil’s nourishing and restorative properties provide deep moisture for healthy, frizz-free hair. Kalahari Melon Seed Oil: Found in the Kalahari region of South Africa, this melon seed is moisturising, regenerating and rich in Omega-6 fatty acids which help to keep curls well defined Sunflower Seed Oil: Emollient and conditioning agent that provides sheen, lubricity and extends the integrity of hair colour by protecting against fading.