{"product_id":"paul-mitchell-wild-ginger-hydrasoft-shampoo-250ml-1","title":"Paul Mitchell Wild Ginger Hydrasoft Shampoo 250ml","description":"\u003ch2\u003ePaul Mitchell Wild Ginger Hydrasoft Shampoo 300ml — Moisturising Shampoo for Damaged Hair Repair\u003c\/h2\u003e\n\u003cp\u003eRestore moisture, softness, and vitality to dry, damaged hair with \u003cstrong\u003ePaul Mitchell Wild Ginger Hydrasoft Shampoo\u003c\/strong\u003e — the luxurious, salon-trusted shampoo enriched with the legendary \u003cstrong\u003eHawaiian Awapuhi Wild Ginger\u003c\/strong\u003e extract. Specially formulated for \u003cstrong\u003edamaged hair repair\u003c\/strong\u003e, this deeply hydrating shampoo gently cleanses while infusing hair with intense moisture, helping to rebuild strength, restore softness, and leave hair feeling silky, healthy, and full of shine.\u003c\/p\u003e\n\u003cp\u003ePowered by \u003cstrong\u003eAwapuhi Wild Ginger\u003c\/strong\u003e — a natural humectant that locks in moisture — and a blend of \u003cstrong\u003enourishing botanical extracts\u003c\/strong\u003e, this hydrasoft formula goes beyond everyday cleansing to actively support \u003cstrong\u003edamaged hair repair\u003c\/strong\u003e with every wash. Colour-safe and suitable for all hair types, it’s the perfect daily shampoo for hair that needs an extra boost of hydration and care.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eDamaged hair repair\u003c\/strong\u003e — deeply nourishes and helps restore strength to dry, damaged strands\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eAwapuhi Wild Ginger extract\u003c\/strong\u003e locks in moisture and prevents dryness\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eIntensely hydrating\u003c\/strong\u003e formula for soft, silky, manageable hair\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eColour-safe\u003c\/strong\u003e — gentle on colour-treated and chemically processed hair\u003c\/li\u003e\n  \u003cli\u003e✔ Adds \u003cstrong\u003eshine, softness, and vitality\u003c\/strong\u003e to dull, lifeless hair\u003c\/li\u003e\n  \u003cli\u003e✔ Suitable for \u003cstrong\u003eall hair types\u003c\/strong\u003e, especially dry, damaged, and chemically treated hair\u003c\/li\u003e\n  \u003cli\u003e✔ Gentle, salon-quality formula for \u003cstrong\u003edaily use\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eWet hair thoroughly with \u003cstrong\u003ewarm water\u003c\/strong\u003e.\u003c\/li\u003e\n  \u003cli\u003eApply a generous amount of shampoo to your palms and work into hair and scalp.\u003c\/li\u003e\n  \u003cli\u003eMassage gently into a \u003cstrong\u003erich lather\u003c\/strong\u003e for 1–2 minutes to allow the Wild Ginger extract to deeply hydrate and cleanse.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with warm water.\u003c\/li\u003e\n  \u003cli\u003eFollow with a \u003cstrong\u003ePaul Mitchell Awapuhi Wild Ginger conditioner or treatment\u003c\/strong\u003e for maximum moisture, softness, and damaged hair repair.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cem\u003eTip: For best damaged hair repair results, use regularly as part of the complete Paul Mitchell Awapuhi Wild Ginger collection.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MIPA, Hedychium Coronarium (White Ginger\/Awapuhi) Flower\/Leaf\/Stem Extract, Panthenol, Hydrolyzed Keratin, Glycerin, Citric Acid, Sodium Chloride, Tetrasodium EDTA, Phenoxyethanol, Parfum (Fragrance), Benzyl Salicylate, Limonene, Hexyl Cinnamal, Linalool.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":20285190401,"sku":"","price":28.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/HydrasoftShampoo250ml5.webp?v=1793020813","url":"https:\/\/www.bohairmia.co.uk\/products\/paul-mitchell-wild-ginger-hydrasoft-shampoo-250ml-1","provider":"Bohairmia","version":"1.0","type":"link"}