{"product_id":"paul-mitchell-sheer-hydration-shampoo-300ml","title":"Paul Mitchell Sheer Hydration Shampoo 300ml","description":"\u003ch2\u003ePaul Mitchell Sheer Hydration Shampoo 300ml\u003c\/h2\u003e\n\u003cp\u003eLooking for the \u003cstrong\u003ebest hydrating shampoo for dry, colour-treated hair\u003c\/strong\u003e? Paul Mitchell Sheer Hydration Shampoo is a lightweight, \u003cstrong\u003ecolour-safe moisturising shampoo\u003c\/strong\u003e that deeply cleanses while quenching thirsty strands. Infused with Paul Mitchell's exclusive \u003cstrong\u003eInstant Moisture Complex\u003c\/strong\u003e, panthenol, and UV-protective ingredients, this \u003cstrong\u003edaily hydrating shampoo for fine to normal hair\u003c\/strong\u003e plumps up skinny strands, helps repair damage from the inside out, and shields hair from the sun's harmful rays — leaving it soft, manageable, and full of life.\u003c\/p\u003e\n\u003cp\u003eWhether you're battling \u003cstrong\u003edry, brittle hair after bleaching\u003c\/strong\u003e, searching for a \u003cstrong\u003egentle daily shampoo for colour-treated hair\u003c\/strong\u003e, or simply want a \u003cstrong\u003esalon-quality moisturising shampoo for everyday use\u003c\/strong\u003e, Paul Mitchell Sheer Hydration delivers professional results at home.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDeep hydration\u003c\/strong\u003e — Instant Moisture Complex replenishes moisture in every wash\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eColour-safe formula\u003c\/strong\u003e — gentle enough for colour-treated, highlighted, and chemically processed hair\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUV protection\u003c\/strong\u003e — helps shield hair from sun damage and fading\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDamage repair\u003c\/strong\u003e — panthenol penetrates the hair shaft to restore strength and elasticity\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAdds body and volume\u003c\/strong\u003e — plumps fine, limp strands without weighing them down\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLightweight daily use\u003c\/strong\u003e — won't cause build-up with regular washing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen to Use\u003c\/h3\u003e\n\u003cp\u003eUse Paul Mitchell Sheer Hydration Shampoo as your \u003cstrong\u003eeveryday moisturising shampoo\u003c\/strong\u003e whenever your hair feels dry, dull, or lacking bounce. It is ideal for:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDaily washing routines for \u003cstrong\u003edry or dehydrated hair\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003eAfter swimming or sun exposure to restore lost moisture\u003c\/li\u003e\n  \u003cli\u003eMaintaining vibrancy between salon visits for \u003cstrong\u003ecolour-treated or highlighted hair\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003eAny time hair feels brittle, rough, or difficult to manage\u003c\/li\u003e\n  \u003cli\u003eAs a \u003cstrong\u003egentle shampoo for fine hair that needs hydration without heaviness\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWet hair thoroughly\u003c\/strong\u003e with warm water.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApply a generous amount\u003c\/strong\u003e of Paul Mitchell Sheer Hydration Shampoo to your palms and work into a rich lather from roots to ends.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMassage gently\u003c\/strong\u003e into the scalp using circular motions to stimulate circulation and lift impurities.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRinse thoroughly\u003c\/strong\u003e with lukewarm water.\u003c\/li\u003e\n  \u003cli\u003eFor best results, \u003cstrong\u003efollow with Paul Mitchell Sheer Hydration Conditioner\u003c\/strong\u003e or a complementary Paul Mitchell moisture treatment.\u003c\/li\u003e\n  \u003cli\u003eStyle as desired.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cem\u003eTip: For an intensive moisture boost, leave the lather on for 1–2 minutes before rinsing.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Myreth Sulfate, Cocamide Mipa, Alcohol Denat (Sd Alcohol 40-B), Cocamidopropyl Betaine, Hedychium Coronarium (White Ginger) Root Extract, Panthenol, Rosmarinus Officinalis (Rosemary) Leaf, Simmondsia Chinensis (Jojoba) Seed Oil, Ascophyllum Nodosum Extract, Aloe Barbadensis Extract, Anthemis Nobilis Flower Extract, Bisamino Peg\/Ppg-41\/3 Aminoethyl Pg-Propyl Dimethicone, Cinnamidopropyltrimonium Chloride, Citric Acid, Dimethicone, Ethylhexylglycerin, Glycerin, Glycol Distearate, Glycol Stearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Isopropanolamine, Laureth-23, Laureth-4, Magnesium Chloride, Magnesium Nitrate, Peg-12 Dimethicone, Peg-150 Distearate, Polyquaternium-44, Sodium Chloride, Sodium Sulfate, Steareth-4, Tetrasodium Edta, Methylchloroisothiazolinone, Methylisothiazolinone, Phenoxyethanol, Salicylic Acid, Sodium Benzoate, Parfum (Fragrance).\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"300ml","offer_id":12344965121,"sku":"","price":17.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/SHS-300-SheerHydrationShampoo-10.14-oz_a610d72a-53fc-4c62-9de3-c32c170848ae.jpg?v=1784287634","url":"https:\/\/www.bohairmia.co.uk\/products\/paul-mitchell-sheer-hydration-shampoo-300ml","provider":"Bohairmia","version":"1.0","type":"link"}