Ecru New York Protein BB Cream 125ml

The Ecru New York Protein BB Cream 125ml is a salon-grade, all-in-one leave-in hair treatment and styling lotion that conditions, smooths, strengthens and adds brilliant shine in a single step. Powered by Acacia Collagen™, Hydrolysed Silk, Silk Amino Acids, Jojoba Oil, Monoi Oil and Panthenol (Pro-Vitamin B5), this lightweight leave-in cream restores the hair’s natural strength and elasticity, boosts moisture retention and delivers a frizz-free, glossy finish — for all hair types.

If you’re looking for the best leave-in protein treatment for damaged hair, a lightweight BB cream for hair smoothness and shine, or an all-in-one leave-in conditioner for frizz-free blow drying, the Ecru New York Protein BB Cream is your answer. Perfect for those seeking a leave-in hair lotion with Acacia Collagen for moisture retention, a silk amino acid hair cream for manageability and gloss, or the best multi-tasking leave-in treatment for curly, wavy or fine hair.

When to Use

• On damp hair before blow drying or air drying as your everyday leave-in treatment
• When hair needs smoothness, body and shine without heaviness or residue
• On dry hair for added hydration, frizz control and a glossy refresh
• For shiny, bouncy, frizz-free curls — scrunch through damp curls before air drying
• On fine or thin hair that needs lightweight conditioning and volume without weighing it down
• As a daily heat protection and conditioning lotion before blow drying or heat styling
• On colour-treated or chemically processed hair to restore elasticity and protect against further damage

How to Use

1. Apply liberally to damp hair, starting at the ends and working upwards.
2. Distribute evenly through mid-lengths and ends — no need to rinse.
3. Blow dry for a smooth, polished finish or air dry for natural texture and shine.
4. Stylist tip: For added hydration, apply a small amount to dry hair to tame frizz and boost shine between washes.
5. For curly hair: Scrunch through damp curls and air dry or diffuse for shiny, bouncy, frizz-free definition.

Key Benefits

• ✓ All-in-one leave-in treatment — conditions, smooths, strengthens and adds shine
• ✓ Acacia Collagen™ — clinically studied plant-based collagen for moisture and retention
• ✓ Frizz-free finish — suitable for damp or dry application
• ✓ Improves manageability, gloss and texture
• ✓ Adds volume and body without heaviness
• ✓ Suitable for all hair types including curly, wavy, fine and colour-treated
• ✓ Professional salon-quality results at home

Key Ingredients & What They Do

• Acacia Collagen™ — Extracted from the Acacia Seyal tree native to Africa, this clinically studied, pure plant-based collagen provides both moisture and long-lasting moisture retention. Used in high-grade skincare and haircare for proven anti-ageing and conditioning benefits.
• Hydrolysed Silk — A water-soluble protein that increases the hair’s ability to retain moisture, improves manageability, gloss and texture, and adds volume and body.
• Silk Amino Acids — Adds exceptional smoothness, shine and a silky, touchable finish to every hair type.
• Jojoba Oil — A lightweight conditioning agent and emollient that softens hair without grease or build-up.
• Monoi Oil — A rare, luxurious oil with deep moisturising and nourishing properties that leaves hair feeling soft and silky.
• Panthenol (Pro-Vitamin B5) — Improves hair elasticity, strengthens the hair shaft and boosts moisture retention for healthier, more resilient hair.

Full Ingredients List

Water/Aqua/Eau, Acacia Senegal Gum (Acacia Collagen™), Hydrolysed Silk, Silk Amino Acids, Simmondsia Chinensis (Jojoba) Seed Oil, Cocos Nucifera (Monoi) Oil, Panthenol, Glycerin, Cetearyl Alcohol, Behentrimonium Methosulfate, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Fragrance (Parfum).