Ecru NY Dry Wax is a strong hold wax with a natural finish It provides structure to groomed looks or extreme texture for short styles. Apply to damp or dry hair. Comb through to groom or work through with your hands for a rough, undone look. Our stylist Tips: For height and texture spread throughout your hands using fingers, then use fine tooth comb to direct hair into desired style. For messy texture with hold, spread throughout hair and use hands to direct.