• Ecru New York Dry Wax 50ml - Bohairmia

Ecru New York Dry Wax 50ml

The Ecru New York Dry Wax 50ml is a salon-grade, strong-hold styling wax with a natural matte finish — delivering structure, texture and definition without shine, stickiness or greasiness. Enriched with Provitamin B5 (Panthenol) and Shea Butter, this professional matte wax seals in moisture, repairs split ends and keeps hair pliable and manageable throughout the day. Humidity-resistant and easy to apply on both damp and dry hair, it’s the go-to styling wax for short styles, textured crops and groomed looks that need to hold their shape in any conditions.

If you’re looking for the best matte wax for short hair with strong hold, a non-greasy dry wax for textured and lived-in styles, or a humidity-resistant styling wax for men and women, the Ecru New York Dry Wax delivers all-day control with a clean, sophisticated finish. Perfect for those seeking a matte finish wax for textured crops and tousled layers, a Shea Butter hair wax for moisture and hold, or the best salon dry wax for fine or flat hair needing texture without weight.

When to Use

  • On short to medium hair needing strong hold with a natural, matte finish
  • To create textured, undone or lived-in styles — messy crops, tousled layers or piece-y ends
  • For sleek, groomed looks with structure and definition
  • When you want a non-greasy, non-shiny wax that doesn’t look overdone
  • In humid conditions where other waxes or pomades lose hold
  • As a finishing and detailing wax after blow-drying or air-drying
  • On fine, thin or flat hair that needs texture and volume without added weight

How to Use

  1. Warm a small amount of wax between your palms until it softens and becomes workable — a little goes a long way.
  2. Apply to damp or dry hair depending on your desired finish.
  3. For a groomed, structured look: comb through with a fine-tooth comb to direct hair and add definition.
  4. For messy texture and hold: work through hair with fingertips, scrunching and separating sections for a rough, undone finish.
  5. For height and extreme texture: spread across fingertips and work upward through the roots, then use a fine-tooth comb to direct and lift.
  6. Pro tip: For maximum texture on short hair, apply to completely dry hair using a pressing and twisting motion — this activates the wax’s grip and creates more defined, piece-y results.

Key Benefits

  • ✓ Strong, long-lasting hold — humidity-resistant formula
  • ✓ Natural matte finish — no shine, no greasiness, no residue
  • ✓ Versatile — groomed or undone, sleek or textured
  • ✓ Nourishes with Provitamin B5 and Shea Butter while styling
  • ✓ Suitable for damp or dry application
  • ✓ Ideal for short to medium hair — men and women
  • ✓ Professional salon-quality results at home

Key Ingredients & What They Do

  • Provitamin B5 (Panthenol) — Penetrates the hair shaft to seal in moisture, prevent dryness and enhance shine and pliability — keeping hair healthy and manageable even under strong-hold styling.
  • Shea Butter (Butyrospermum Parkii) — Rich in Vitamins A and E with essential fatty acids; softens hair, repairs split and damaged ends and adds a natural, healthy lustre without greasiness.
  • Ozokerite (Matte Wax) — A natural mineral wax that provides strong, long-lasting hold with a natural, non-shiny matte finish — ideal for styles that need structure without the wet or glossy look of traditional pomades.

Full Ingredients List

Ozokerite, Petrolatum, Butyrospermum Parkii (Shea) Butter, Panthenol, Tocopheryl Acetate, Fragrance (Parfum).

  • £25.00
  • £19.95