Ecru New York Dry Wax 50ml

The Ecru New York Dry Wax is a professional-grade, strong-hold styling wax with a natural matte finish — delivering structure, texture, and definition without shine or greasiness. Whether you want a sleek, groomed look or a rough, undone, lived-in texture, this versatile dry wax gives you full control with a clean, sophisticated result that lasts all day.

Enriched with Provitamin B5 (Panthenol) and Shea Butter, this is a wax that works as hard on hair health as it does on style — sealing in moisture, repairing split ends, and keeping hair pliable and manageable throughout the day. Humidity-resistant and easy to apply on both damp and dry hair, it’s a go-to for short styles, textured crops, and groomed looks that need to hold their shape in any conditions.

When to Use

Use on damp or dry hair as part of your everyday styling routine or for special occasions. Ideal for:

• Short to medium hair needing strong hold with a natural, matte finish
• Creating textured, undone, or lived-in styles — messy crops, tousled layers, or piece-y ends
• Achieving sleek, groomed looks with structure and definition
• Anyone wanting a non-greasy, non-shiny wax that doesn’t look overdone
• Humidity-prone environments where other waxes or pomades lose hold
• Finishing and detailing styles after blow-drying or air-drying
• Those with fine, thin, or flat hair that needs texture and volume without weight

How to Use

1. Warm a small amount of wax between your palms until it softens and becomes workable.
2. Apply to damp or dry hair — both work depending on your desired finish.
3. For a groomed, structured look: comb through with a fine-tooth comb to direct hair into your desired style and add definition.
4. For messy texture and hold: work through hair with your fingers, scrunching and separating sections for a rough, undone finish.
5. For height and extreme texture: spread across fingertips and work upward through the roots, then use a fine-tooth comb to direct and lift.
6. Build up product gradually — a little goes a long way with this concentrated formula.

Key Ingredients

• Provitamin B5 (Panthenol) — Penetrates the hair shaft to seal in moisture, prevent dryness, and enhance shine and pliability — keeping hair healthy and manageable even under strong-hold styling.
• Shea Butter (Butyrospermum Parkii) — Rich in Vitamins A and E with essential fatty acids; an exceptional moisturiser that softens hair, repairs split and damaged ends, and adds a natural, healthy lustre without greasiness.
• Matte Wax Complex — Provides strong, long-lasting hold with a natural, non-shiny finish — ideal for styles that need structure without the wet or glossy look of traditional pomades.
• Humidity-Resistant Agents — Shield the style from moisture in the air, maintaining hold and shape throughout the day regardless of weather conditions.

⚠️ Full INCI ingredients list not currently available. Please contact us or refer to product packaging for the complete ingredient declaration.

Best for: Short to medium hair — textured crops, groomed styles, tousled layers, or any look needing strong matte hold without shine.

Hold Level: Strong — long-lasting, humidity-resistant, natural finish.

Finish: Matte — natural, non-greasy, non-shiny.

Pro Tip: For maximum texture and separation on short hair, apply to completely dry hair and work in with fingertips using a pressing and twisting motion — this activates the wax’s grip and creates more defined, piece-y results than applying to damp hair.

Content: 50ml