Ecru NY Acacia Protein Shampoo is daily treatment shampoo providing moisture, strength and shine to even the most damaged hair. How it Treats: Acacia CollagenTM and Panthenol repair hair, increase moisture retention and prevent heat damage. Hydrolysed Keratin and Wheat Protein strengthen the hair and improve elasticity, manageability, and body, giving hair a silky feel and luminous shine. How it Performs: A nourishing daily shampoo imparts and retains moisture and nutrients for noticeably healthier hair. How to Use: Apply to wet hair, lather and rinse thoroughly. Follow with Acacia Conditioner. Key Ingredients: Acacia CollagenTM: The Acacia Seyal tree, native to Africa, produces a natural “gum-like” substance that is extracted from its bark and pods. This anti-aging, plant-based collagen, unlike other collagens, provides both moisture and moisture retention. Acacia Collagen TM is a pure botanical ingredient used in high grade skincare. These facts are clinically studied, tested and verified. Hydrolysed Keratin: Provides long-lasting conditioning effects, especially to damaged hair. x Improves flexibility, manageability, and body. x Imparts superior moisturising and conditioning properties, and acts to control moisture content and strengthen the hair. Hydrolysed Wheat Protein: A vegetable-based protein provides silky after feel to hair and imparts shine. Panthenol: Derived from Vitamin B5, helps repair split ends and gives hair a sheen and fuller, thicker look. Prevents damage from overheating and over drying of hair and scalp. Sunflower Extract: Emollient and conditioning agent that provides sheen, lubricity and extends the integrity of hair colour by protecting against fading.