Paul Mitchell Platinum Blonde Shampoo brightens blonde, grey or white hair.

WHAT IT DOES

It banishes brassiness, softens strands, and adds shine in natural and colour-treated blondes.

HOW IT WORKS

The violet-tinted, colour-enhancing formula brings out the best in blonde, white and silver hair.

ADDED BONUS

Conditioning ingredients and extracts hydrate hair and intensify shine.