Color Wow Root Cover Up Platinum Blonde | Instant Grey Root Concealer Powder
Maintain your platinum perfection between visits with Color Wow Root Cover Up in Platinum Blonde — the professional powder formula specifically formulated for platinum, silver or white-blonde hair. Like the Blonde shade, Platinum Blonde contains unique pigments and reflective particles that can actually lighten the appearance of dark regrowth in platinum or very light hair — without peroxide, without mess and in under a minute. Water-resistant until shampooed, it adheres without stickiness, greasiness or any artificial finish.
Key Benefits
- Instantly conceals roots and dark regrowth — and can lighten the look of regrowth without peroxide
- Shade-matched for platinum, silver and white-blonde hair — multi-pigment blend for a seamless, natural match
- Water-resistant until shampooed — withstands perspiration, sleep and swimming
- Non-sticky and non-greasy — lightweight powder formula that won’t dull or drag hair down
- Washes out cleanly — no residue; shampoo before your next colour appointment
Why You'll Love This Product
Platinum blonde hair requires high-maintenance upkeep — but not every week has a salon slot available. Color Wow Root Cover Up Platinum Blonde is the essential gap-filler that keeps platinum hair looking intentional and polished rather than grown-out. It’s the favourite secret of platinum clients everywhere.
When to Use
Use between bleaching or toning appointments when roots, brassiness or dark regrowth appear. Ideal for platinum blonde, silver, white or very pale ash blonde hair.
How to Use
- Tap brush into the compact and tap off any excess.
- Apply directly to roots and regrowth with the applicator brush.
- Blend lightly for a natural finish.
- Washes out with your regular shampoo — shampoo before your next professional colour appointment.
Ingredients
Synthetic Fluorphlogopite, Talc, Mica, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Zea Mays Starch, Pentaerythrityl Tetraisostearate, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Triethoxycaprylylsilane, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide).
