Authentic Beauty Concept Replenish Rich Cream Mask 200ml
Authentic Beauty Concept Replenish Rich Cream Mask 200ml — Intensive Repair for Very Damaged Hair
When your hair is very damaged, only a truly intensive treatment will do. The Authentic Beauty Concept Replenish Rich Cream Mask is a professional-grade deep repair mask engineered specifically for very damaged hair — hair that has been through bleaching, repeated colouring, excessive heat, chemical processing, or physical stress that has left it brittle, snapping, rough, and stripped of moisture. This is not a general-purpose conditioner. This is a targeted rescue treatment for hair in its most compromised state, delivering the concentrated repair that very damaged hair urgently needs.
Rich in moisturising actives and completely free from silicones, parabens, and microplastics, the Replenish Rich Cream Mask penetrates deep into the hair’s cortex to restore moisture balance, rebuild elasticity, and smooth the cuticle from within. Unlike silicone-based masks that merely coat the surface and give a temporary illusion of health, this mask delivers genuine, lasting repair that very damaged hair can feel — and that builds with every treatment.
Developed with salon professionals and trusted by stylists as the go-to intensive repair solution for clients with very damaged hair, the Replenish Rich Cream Mask is the treatment that finally gives severely compromised hair what it needs to recover, strengthen, and shine again.
Key Benefits
- Specifically formulated for very damaged hair — not a general mask, a targeted rescue treatment
- Rich cream texture delivers maximum moisture penetration into very damaged, porous hair
- Silicone-free formula — genuine deep repair, not surface coating
- Free from parabens and microplastics
- Rebuilds elasticity and strength in brittle, snapping, very damaged hair
- Restores moisture balance to dry, stripped, and over-processed hair
- Smooths the cuticle for dramatically softer, calmer, more manageable hair
- Suitable for colour-treated, bleached, and chemically processed very damaged hair
- Visible improvement after just one use
- Vegan-friendly
- Professional salon-grade formula
Why Very Damaged Hair Needs This Mask
Very damaged hair is not just dry hair. It is structurally compromised — the cuticle is lifted and rough, the cortex is depleted of moisture and protein, and the hair loses its ability to hold shape, resist breakage, or retain softness between washes. Standard conditioners and even most masks are simply not concentrated enough to address this level of damage. The Replenish Rich Cream Mask is. Its rich, dense cream formula is built for the exceptional demands of very damaged hair: delivering an intense, sustained hit of moisture and repair actives that penetrate where the hair needs it most, session after session. Use it consistently and very damaged hair doesn’t just feel better — it genuinely recovers.
When to Use
- As the primary conditioner for very damaged, brittle, or over-processed hair — every wash if needed
- Immediately after bleaching, colouring, perming, or any chemical treatment to begin repair
- Whenever very damaged hair feels snapping, rough, extremely dry, or unmanageable
- As an intensive pre-shampoo treatment on very damaged dry hair for maximum repair absorption
- Weekly as part of a sustained recovery programme for very damaged hair
For best results, use consistently as part of the complete Authentic Beauty Concept Replenish routine: Replenish Cleanser → Replenish Rich Cream Mask → Replenish Spray Conditioner as a leave-in finish.
How to Use
- After shampooing with the Replenish Cleanser, gently squeeze excess water from very damaged hair
- Apply a generous amount of Replenish Rich Cream Mask — for very damaged hair, be liberal; don’t under-apply
- Work the mask thoroughly from roots to ends, ensuring every section of very damaged hair is fully coated
- Leave on for a minimum of 5–10 minutes — for very damaged hair, extend to 15–20 minutes for maximum repair
- For an intensive rescue treatment, cover with a warm towel or shower cap to drive repair actives deeper into very damaged hair
- Rinse thoroughly with cool water to seal the cuticle and lock in the repair
Tip: For very damaged hair, do not rush this mask. The longer you leave it — up to 20–30 minutes — the more repair actives can penetrate the hair shaft. For a salon-level intensive treatment, apply to very damaged dry hair before shampooing and leave for 30 minutes before rinsing. Free UK delivery on orders over £50.
Ingredients (INCI)
Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Argania Spinosa Kernel Oil (Argan Oil), Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.
Note: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.
