{"product_id":"authentic-beauty-concept-pliable-paste-85ml","title":"Authentic Beauty Concept Pliable Paste 85ml","description":"\u003ch2\u003eAuthentic Beauty Concept Pliable Paste 85ml\u003c\/h2\u003e\u003cp\u003eStyle that moves with you. The Authentic Beauty Concept Pliable Paste is a professional-grade, medium-hold styling paste formulated to deliver flexible control, natural texture, and a workable finish that lets you shape, reshape, and refine your style throughout the day — without stiffness, without stickiness, and without starting over. This is hold that bends, not breaks.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Pliable Paste provides a smooth, creamy texture that warms effortlessly between the palms and distributes evenly through the hair — giving you the control you need with the flexibility you want. The result is hair that looks deliberately styled but feels completely natural and touchably soft.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists for its exceptional versatility across hair types, lengths, and styles, the Pliable Paste is the go-to styling product for those who want professional control without professional rigidity.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMedium-hold pliable paste for flexible control and natural texture\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no build-up, no stickiness\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eWorkable, remouldable hold — reshape throughout the day without re-applying\u003c\/li\u003e\n\u003cli\u003eSmooth, creamy texture for easy, mess-free application\u003c\/li\u003e\n\u003cli\u003eNatural, touchably soft finish — hold without hardness\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types and lengths\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Paste\u003c\/h3\u003e\u003cp\u003eThe best styling paste is one that works for your hair, not against it — giving you the control to shape your style without locking it in place like a sculpture. The Pliable Paste does exactly that. Apply it, style it, and your hair sits exactly where you want it. Touch it later and it moves naturally, ready to be reshaped without fuss. It's the kind of versatile, reliable product that works for a relaxed weekend look as easily as it does for a polished workday style — and everything in between.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOn damp or dry hair for flexible, medium hold and natural texture\u003c\/li\u003e\n\u003cli\u003eFor styles that need to be reshaped or refined throughout the day\u003c\/li\u003e\n\u003cli\u003eFor short to medium styles needing definition without rigidity\u003c\/li\u003e\n\u003cli\u003eTo add texture, separation, and movement to longer styles\u003c\/li\u003e\n\u003cli\u003eOn colour-treated hair to add hold and enhance texture without compromising colour\u003c\/li\u003e\n\u003cli\u003eAny time you want professional-level control with a natural, touchable finish\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use as part of the complete Authentic Beauty Concept routine, applied after your cleanser and conditioner on damp or dry hair.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eTake a small amount and warm thoroughly between your palms until smooth and pliable\u003c\/li\u003e\n\u003cli\u003eApply to damp or dry hair, working through from roots to ends for all-over hold, or focusing on ends for definition and separation\u003c\/li\u003e\n\u003cli\u003eShape and define the style using fingers or a comb as desired\u003c\/li\u003e\n\u003cli\u003eAir dry for a natural finish, or blow-dry for a more polished result\u003c\/li\u003e\n\u003cli\u003eRework and reshape throughout the day as needed — no re-application required\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For a clean, polished finish with maximum hold, apply to damp hair before blow-drying, using a brush to shape the style as you dry. The Pliable Paste will set with the heat, giving you a defined, controlled result that's still soft and natural to the touch.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Glycerin, Cetearyl Alcohol, Behentrimonium Methosulfate, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, PEG-40 Hydrogenated Castor Oil, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404851949947,"sku":null,"price":28.6,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/PliablePaste_85ml.png?v=1788535578","url":"https:\/\/www.bohairmia.co.uk\/products\/authentic-beauty-concept-pliable-paste-85ml","provider":"Bohairmia","version":"1.0","type":"link"}