{"product_id":"authentic-beauty-concept-hydrating-jelly-mask-200ml","title":"Authentic Beauty Concept Hydrating Jelly Mask 200ml","description":"\u003ch2\u003eAuthentic Beauty Concept Hydrating Jelly Mask 200ml\u003c\/h2\u003e\u003cp\u003eMeet the treatment that changes everything. The Authentic Beauty Concept Hydrating Jelly Mask is unlike any mask you've used before — a uniquely textured, jelly-format deep hydration treatment that delivers an extraordinary surge of moisture to dry, thirsty hair, leaving it visibly glossier, softer, and more brilliantly alive after every single use.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, this professional-grade jelly mask uses a concentrated blend of hydrating actives to penetrate the hair shaft deeply — restoring moisture balance, enhancing elasticity, and delivering a luminous, glass-like shine that no silicone-based product can replicate. The distinctive jelly texture spreads effortlessly through hair, ensuring even distribution and maximum contact with every strand.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and loved by stylists for the results it delivers from the very first use, the Hydrating Jelly Mask is the weekly treatment your hair has been asking for.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUnique jelly texture for effortless application and even distribution\u003c\/li\u003e\n\u003cli\u003eDeep hydration treatment for dry, thirsty, or dull hair\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — genuine moisture, not artificial shine\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eDelivers brilliant, glass-like shine from the very first use\u003c\/li\u003e\n\u003cli\u003eRestores moisture balance and enhances hair elasticity\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Mask\u003c\/h3\u003e\u003cp\u003eThe moment you open the Hydrating Jelly Mask, you know it's something different. The texture is unlike anything in your haircare routine — light, bouncy, and effortlessly spreadable, melting into hair the moment it makes contact. But it's the results that will keep you coming back: hair so glossy, so hydrated, and so luminously healthy-looking that people will ask what you've done differently. It's not just a mask. It's a weekly ritual you'll genuinely look forward to.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOnce or twice a week as a deep hydration treatment\u003c\/li\u003e\n\u003cli\u003eWhenever hair looks dull, flat, or lacking in moisture and vitality\u003c\/li\u003e\n\u003cli\u003eAfter sun, sea, or heat exposure to restore hydration and shine\u003c\/li\u003e\n\u003cli\u003eAs a pre-event treatment for maximum gloss and luminosity\u003c\/li\u003e\n\u003cli\u003eFor colour-treated hair to enhance vibrancy and extend colour life\u003c\/li\u003e\n\u003cli\u003eAny time hair needs a genuine hydration reset\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use in place of your regular conditioner once or twice a week, following with your preferred Authentic Beauty Concept leave-in or finishing product.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eAfter shampooing, gently squeeze excess water from hair\u003c\/li\u003e\n\u003cli\u003eScoop out a generous amount of Hydrating Jelly Mask and apply from mid-lengths to ends\u003c\/li\u003e\n\u003cli\u003eThe jelly texture will spread easily — work through hair with your fingers for even coverage\u003c\/li\u003e\n\u003cli\u003eFor very dry or damaged hair, work through to the roots\u003c\/li\u003e\n\u003cli\u003eLeave on for 3–5 minutes, or up to 10–15 minutes for an intensive treatment\u003c\/li\u003e\n\u003cli\u003eFor maximum hydration, cover with a warm towel or shower cap during processing\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water to seal the cuticle and maximise shine\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For an extraordinary pre-event shine treatment, apply generously to dry hair 30 minutes before shampooing. The jelly actives will deeply penetrate the hair shaft, delivering exceptional gloss and hydration that lasts for days.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Glycerin, Hydroxyethylcellulose, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Sodium Hyaluronate (Hyaluronic Acid), Aloe Barbadensis Leaf Juice, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404755743099,"sku":null,"price":42.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Hydrating_JellyMask_200ml.png?v=1788528405","url":"https:\/\/www.bohairmia.co.uk\/products\/authentic-beauty-concept-hydrating-jelly-mask-200ml","provider":"Bohairmia","version":"1.0","type":"link"}