{"product_id":"authentic-beauty-concept-hydrate-smoothing-serum-100ml","title":"Authentic Beauty Concept Hydrate Smoothing Serum 100ml","description":"\u003ch2\u003eAuthentic Beauty Concept Hydrate Smoothing Serum 100ml — Frizz Control Serum for Dry, Unruly \u0026amp; Colour-Treated Hair\u003c\/h2\u003e\n\u003cp\u003eTame frizz, seal in moisture, and unlock brilliant shine with the \u003cstrong\u003eAuthentic Beauty Concept Hydrate Smoothing Serum 100ml\u003c\/strong\u003e — a \u003cstrong\u003eprofessional-grade, silicone-free smoothing serum\u003c\/strong\u003e that delivers instant frizz control, weightless smoothness, and luminous shine to dry, unruly, and dehydrated hair. Unlike conventional serums that coat the hair in silicone and trap damage beneath a temporary shine, this advanced formula works with your hair’s natural structure — binding moisture to the hair shaft, sealing the cuticle, and \u003cstrong\u003edelivering genuine smoothness that lasts\u003c\/strong\u003e. Enriched with \u003cstrong\u003ehydrating actives including Pro-Vitamin B5 and Hyaluronic Acid\u003c\/strong\u003e, it provides continuous moisture support throughout the day while protecting against humidity, heat styling, and environmental stressors. Lightweight enough for fine hair, powerful enough for thick and coarse hair — the ABC Hydrate Smoothing Serum is the \u003cstrong\u003eessential finishing step\u003c\/strong\u003e for anyone serious about smooth, luminous, frizz-free hair. Colour-safe, vegan-friendly, and free from parabens and microplastics.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eSilicone-free smoothing serum\u003c\/strong\u003e — real frizz control and genuine moisture sealing, not surface coating\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eInstant frizz control\u003c\/strong\u003e — seals the cuticle for visibly smoother, sleeker hair from the first application\u003c\/li\u003e\n  \u003cli\u003e✔ Free from \u003cstrong\u003eparabens and microplastics\u003c\/strong\u003e — a cleaner, more conscious finishing product\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003ePro-Vitamin B5 \u0026amp; Hyaluronic Acid\u003c\/strong\u003e — delivers continuous hydration and moisture retention throughout the day\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eHumidity protection\u003c\/strong\u003e — shields hair from moisture in the air that causes frizz and puffing\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eHeat protection\u003c\/strong\u003e — helps guard against damage from blow-drying and heat styling tools\u003c\/li\u003e\n  \u003cli\u003e✔ Delivers \u003cstrong\u003ebrilliant, glass-like shine\u003c\/strong\u003e without greasiness or weight\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eColour-safe formula\u003c\/strong\u003e — enhances vibrancy and luminosity on colour-treated hair\u003c\/li\u003e\n  \u003cli\u003e✔ Suitable for \u003cstrong\u003eall hair types\u003c\/strong\u003e — fine to thick, straight to curly, natural to colour-treated\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eVegan-friendly\u003c\/strong\u003e — no animal-derived ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy You'll Love This Product\u003c\/h3\u003e\n\u003cp\u003eThe Authentic Beauty Concept Hydrate Smoothing Serum is the product that ties the entire Hydrate system together. After cleansing, conditioning, and treating, this serum is the \u003cstrong\u003efinal seal\u003c\/strong\u003e — locking everything in and ensuring your hair looks and behaves its very best from the moment you leave the house to the moment you return. It’s the kind of product you notice immediately: hair that responds to the touch with a softness and smoothness that feels almost impossibly good, and a shine that catches the light from every angle. But unlike silicone-based serums that deliver the same temporary illusion and wash out with nothing to show for it, the ABC Hydrate Smoothing Serum is \u003cstrong\u003egenuinely working\u003c\/strong\u003e — feeding moisture, sealing the cuticle, and protecting against everything the day throws at your hair. Once you’ve used it, you’ll wonder how you ever managed without it.\u003c\/p\u003e\n\n\u003ch3\u003eWhen to Use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to \u003cstrong\u003edamp hair after every wash\u003c\/strong\u003e as the final finishing step in the ABC Hydrate routine\u003c\/li\u003e\n  \u003cli\u003eOn \u003cstrong\u003edry hair\u003c\/strong\u003e throughout the day to tame flyaways, add shine, and refresh smoothness\u003c\/li\u003e\n  \u003cli\u003eBefore \u003cstrong\u003eblow-drying or heat styling\u003c\/strong\u003e for added protection and a sleeker finish\u003c\/li\u003e\n  \u003cli\u003eWhenever hair is \u003cstrong\u003eexposed to humidity, wind, or changeable weather\u003c\/strong\u003e conditions\u003c\/li\u003e\n  \u003cli\u003eAs a \u003cstrong\u003epre-event finishing serum\u003c\/strong\u003e for maximum shine and smoothness on special occasions\u003c\/li\u003e\n  \u003cli\u003eUse after the \u003cstrong\u003eAuthentic Beauty Concept Hydrate Cleanser, Conditioner, Mask\u003c\/strong\u003e (weekly), and \u003cstrong\u003eHydrate Lotion\u003c\/strong\u003e for the complete ABC Hydrate system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eAfter cleansing and conditioning (and applying Hydrate Lotion if using), gently towel-dry hair.\u003c\/li\u003e\n  \u003cli\u003eDispense \u003cstrong\u003e1–2 drops\u003c\/strong\u003e of Hydrate Smoothing Serum into the palms of your hands and rub together to warm.\u003c\/li\u003e\n  \u003cli\u003eApply evenly through \u003cstrong\u003emid-lengths to ends\u003c\/strong\u003e, smoothing down the hair shaft to seal the cuticle.\u003c\/li\u003e\n  \u003cli\u003eStyle as usual — blow-dry for a sleek finish or air-dry for natural smoothness. Do not rinse out.\u003c\/li\u003e\n  \u003cli\u003eOn \u003cstrong\u003edry hair\u003c\/strong\u003e, apply a single drop to fingertips and smooth lightly over the surface for instant frizz control and added shine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cem\u003ePro Tip: For a salon-level blow-dry at home, apply the Hydrate Smoothing Serum to damp hair before blow-drying, then finish with a second micro-drop on completely dry hair for a glass-like shine that lasts all day.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\n\u003cp\u003eCyclopentasiloxane-Free Base, Glycerin, Panthenol (Pro-Vitamin B5), Sodium Hyaluronate (Hyaluronic Acid), Aloe Barbadensis Leaf Juice, Hydrolysed Keratin, Argania Spinosa Kernel Oil, Tocopheryl Acetate (Vitamin E), Dimethiconol-Free Emollient Blend, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56411630502267,"sku":null,"price":38.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Hydrate_Smoothing_Serum_100ml.png?v=1788945856","url":"https:\/\/www.bohairmia.co.uk\/products\/authentic-beauty-concept-hydrate-smoothing-serum-100ml","provider":"Bohairmia","version":"1.0","type":"link"}