• Authentic Beauty Concept Hydrate Smoothing Serum 100ml

Authentic Beauty Concept Hydrate Smoothing Serum 100ml

Authentic Beauty Concept Hydrate Smoothing Serum 100ml — Frizz Control Serum for Dry, Unruly & Colour-Treated Hair

Tame frizz, seal in moisture, and unlock brilliant shine with the Authentic Beauty Concept Hydrate Smoothing Serum 100ml — a professional-grade, silicone-free smoothing serum that delivers instant frizz control, weightless smoothness, and luminous shine to dry, unruly, and dehydrated hair. Unlike conventional serums that coat the hair in silicone and trap damage beneath a temporary shine, this advanced formula works with your hair’s natural structure — binding moisture to the hair shaft, sealing the cuticle, and delivering genuine smoothness that lasts. Enriched with hydrating actives including Pro-Vitamin B5 and Hyaluronic Acid, it provides continuous moisture support throughout the day while protecting against humidity, heat styling, and environmental stressors. Lightweight enough for fine hair, powerful enough for thick and coarse hair — the ABC Hydrate Smoothing Serum is the essential finishing step for anyone serious about smooth, luminous, frizz-free hair. Colour-safe, vegan-friendly, and free from parabens and microplastics.

Key Benefits

  • Silicone-free smoothing serum — real frizz control and genuine moisture sealing, not surface coating
  • Instant frizz control — seals the cuticle for visibly smoother, sleeker hair from the first application
  • ✔ Free from parabens and microplastics — a cleaner, more conscious finishing product
  • Pro-Vitamin B5 & Hyaluronic Acid — delivers continuous hydration and moisture retention throughout the day
  • Humidity protection — shields hair from moisture in the air that causes frizz and puffing
  • Heat protection — helps guard against damage from blow-drying and heat styling tools
  • ✔ Delivers brilliant, glass-like shine without greasiness or weight
  • Colour-safe formula — enhances vibrancy and luminosity on colour-treated hair
  • ✔ Suitable for all hair types — fine to thick, straight to curly, natural to colour-treated
  • Vegan-friendly — no animal-derived ingredients

Why You'll Love This Product

The Authentic Beauty Concept Hydrate Smoothing Serum is the product that ties the entire Hydrate system together. After cleansing, conditioning, and treating, this serum is the final seal — locking everything in and ensuring your hair looks and behaves its very best from the moment you leave the house to the moment you return. It’s the kind of product you notice immediately: hair that responds to the touch with a softness and smoothness that feels almost impossibly good, and a shine that catches the light from every angle. But unlike silicone-based serums that deliver the same temporary illusion and wash out with nothing to show for it, the ABC Hydrate Smoothing Serum is genuinely working — feeding moisture, sealing the cuticle, and protecting against everything the day throws at your hair. Once you’ve used it, you’ll wonder how you ever managed without it.

When to Use

  • Apply to damp hair after every wash as the final finishing step in the ABC Hydrate routine
  • On dry hair throughout the day to tame flyaways, add shine, and refresh smoothness
  • Before blow-drying or heat styling for added protection and a sleeker finish
  • Whenever hair is exposed to humidity, wind, or changeable weather conditions
  • As a pre-event finishing serum for maximum shine and smoothness on special occasions
  • Use after the Authentic Beauty Concept Hydrate Cleanser, Conditioner, Mask (weekly), and Hydrate Lotion for the complete ABC Hydrate system

How to Use

  1. After cleansing and conditioning (and applying Hydrate Lotion if using), gently towel-dry hair.
  2. Dispense 1–2 drops of Hydrate Smoothing Serum into the palms of your hands and rub together to warm.
  3. Apply evenly through mid-lengths to ends, smoothing down the hair shaft to seal the cuticle.
  4. Style as usual — blow-dry for a sleek finish or air-dry for natural smoothness. Do not rinse out.
  5. On dry hair, apply a single drop to fingertips and smooth lightly over the surface for instant frizz control and added shine.

Pro Tip: For a salon-level blow-dry at home, apply the Hydrate Smoothing Serum to damp hair before blow-drying, then finish with a second micro-drop on completely dry hair for a glass-like shine that lasts all day.

Ingredients (INCI)

Cyclopentasiloxane-Free Base, Glycerin, Panthenol (Pro-Vitamin B5), Sodium Hyaluronate (Hyaluronic Acid), Aloe Barbadensis Leaf Juice, Hydrolysed Keratin, Argania Spinosa Kernel Oil, Tocopheryl Acetate (Vitamin E), Dimethiconol-Free Emollient Blend, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.

Note: Ingredient lists are subject to change; always refer to product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.

  • £38.75