• Authentic Beauty Concept Hydrate Mask 500ml

Authentic Beauty Concept Hydrate Mask 500ml

Authentic Beauty Concept Hydrate Mask 500ml — Salon-Size Intense Moisture Treatment for Dry & Thirsty Hair

The same professional-strength hydration formula you love, now in a generous 500ml salon-size — the Authentic Beauty Concept Hydrate Mask 500ml is the smart choice for dedicated ABC Hydrate fans, larger households, and anyone who refuses to run out of their favourite deep conditioning treatment. Every bit as effective as the 200ml, this concentrated mask works deep within the hair shaft — powered by Pro-Vitamin B5, Hyaluronic Acid, and Argan Oil — to restore optimal moisture balance, improve elasticity, and deliver lasting softness and luminous shine with every use. Free from silicones, parabens, and microplastics, the results are genuine and cumulative: hair that holds its hydration, resists frizz, and feels measurably healthier wash after wash. Colour-safe, vegan-friendly, and outstanding value in the 500ml size — more mask, more results, less reordering.

Key Benefits

  • Salon-size 500ml — exceptional value for regular users and larger households
  • Intense deep hydration — penetrates the hair shaft to restore genuine moisture from within
  • Silicone-free formula — real hydration, not artificial coating or temporary shine
  • ✔ Free from parabens and microplastics — a cleaner choice for your hair and the environment
  • Restores moisture balance and elasticity — reduces breakage and improves manageability
  • ✔ Delivers luminous, long-lasting shine and softness from the very first use
  • Colour-safe formula — enhances vibrancy and extends the life of colour-treated hair
  • ✔ Suitable for all hair types — especially dry, dehydrated, fine, and fragile hair
  • Vegan-friendly — no animal-derived ingredients
  • ✔ Professional salon-grade formula developed with expert stylists

Why You'll Love This Product

Once the ABC Hydrate Mask becomes a non-negotiable part of your weekly haircare routine — and it will — the 500ml is simply the smarter buy. You get the exact same professional-strength formula that delivers softer, smoother, more luminous hair week after week, in a size that means you’ll never face the frustration of running out mid-routine. For families sharing the same great hair mask, for anyone with longer or thicker hair who uses a generous amount, or simply for the haircare devotee who knows a good thing when they find it — the 500ml delivers more mask, more value, and more of the results your hair deserves.

When to Use

  • Use once or twice a week as an intensive moisture treatment in place of your regular conditioner
  • Whenever hair feels dry, brittle, rough, or lacking in vitality
  • After sun, sea, heat styling, or chemical treatments to replenish lost moisture
  • As a pre-event treatment for maximum softness and luminosity
  • For colour-treated hair — to enhance vibrancy, extend colour life, and restore condition
  • Pair with the Authentic Beauty Concept Hydrate Cleanser and Hydrate Conditioner for the complete ABC Hydrate system

How to Use

  1. After shampooing with Authentic Beauty Concept Hydrate Cleanser, gently squeeze excess water from hair.
  2. Apply a generous amount of Hydrate Mask from mid-lengths to ends. For very dry or damaged hair, work through to the roots.
  3. Distribute evenly through hair using fingers or a wide-tooth comb.
  4. Leave on for 3–5 minutes for regular conditioning, or 10–15 minutes for an intensive treatment boost.
  5. For maximum hydration, cover with a warm towel or shower cap during processing.
  6. Rinse thoroughly with cool water to seal the cuticle and maximise shine.
  7. Follow with your preferred ABC Hydrate leave-in or finishing product for best results.

Pro Tip: For an extraordinary pre-event treatment, apply generously to dry hair 20–30 minutes before shampooing. The concentrated hydrating actives will deeply penetrate the hair shaft, delivering exceptional softness, shine, and manageability that lasts for days.

Ingredients (INCI)

Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Sodium Hyaluronate (Hyaluronic Acid), Aloe Barbadensis Leaf Juice, Argania Spinosa Kernel Oil, Tocopheryl Acetate (Vitamin E), Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.

Note: Ingredient lists are subject to change; always refer to product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.

  • £56.00