{"product_id":"authentic-beauty-concept-hydrate-mask-200ml","title":"Authentic Beauty Concept Hydrate Mask 200ml","description":"\u003ch2\u003eAuthentic Beauty Concept Hydrate Mask 200ml — Intense Moisture Treatment for Dry \u0026amp; Thirsty Hair\u003c\/h2\u003e\n\u003cp\u003eGive your hair the deep drink of moisture it's been craving with the \u003cstrong\u003eAuthentic Beauty Concept Hydrate Mask 200ml\u003c\/strong\u003e — a \u003cstrong\u003eprofessional-grade, intensely hydrating hair mask\u003c\/strong\u003e developed for dry, dehydrated, and moisture-starved hair that needs genuine nourishment, not just surface conditioning. Formulated without silicones, parabens, or microplastics, this concentrated mask works deep within the hair shaft to \u003cstrong\u003erestore optimal moisture balance, improve elasticity, and deliver long-lasting softness and luminous shine\u003c\/strong\u003e from the very first use. Lightweight yet deeply nourishing, it spreads effortlessly and rinses cleanly — leaving hair that feels genuinely healthy, bouncy, and brilliantly alive. Suitable for \u003cstrong\u003eall hair types\u003c\/strong\u003e, including colour-treated, fine, and fragile hair, and \u003cstrong\u003evegan-friendly\u003c\/strong\u003e throughout. The 200ml size is perfect for regular weekly use, making it the \u003cstrong\u003eultimate hydration ritual\u003c\/strong\u003e for salon-worthy results at home.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eIntense deep hydration\u003c\/strong\u003e — penetrates the hair shaft to restore genuine moisture from within\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eSilicone-free formula\u003c\/strong\u003e — real hydration, not artificial coating or temporary shine\u003c\/li\u003e\n  \u003cli\u003e✔ Free from \u003cstrong\u003eparabens and microplastics\u003c\/strong\u003e — a cleaner choice for your hair and the environment\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eRestores moisture balance and elasticity\u003c\/strong\u003e — reduces breakage and improves manageability\u003c\/li\u003e\n  \u003cli\u003e✔ Delivers \u003cstrong\u003eluminous, long-lasting shine\u003c\/strong\u003e and softness from the very first use\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eColour-safe formula\u003c\/strong\u003e — enhances vibrancy and extends the life of colour-treated hair\u003c\/li\u003e\n  \u003cli\u003e✔ Suitable for \u003cstrong\u003eall hair types\u003c\/strong\u003e — especially dry, dehydrated, fine, and fragile hair\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eVegan-friendly\u003c\/strong\u003e — no animal-derived ingredients\u003c\/li\u003e\n  \u003cli\u003e✔ Professional salon-grade formula developed with expert stylists\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy You'll Love This Product\u003c\/h3\u003e\n\u003cp\u003eThe Authentic Beauty Concept Hydrate Mask is the weekly ritual that genuinely transforms hair. Unlike conventional masks that sit on the surface and rinse away with their promises, this formula works from the inside out — delivering targeted hydration to where hair needs it most. After just one use, you'll notice the difference: hair that's softer, smoother, more elastic, and visibly more luminous. With regular weekly use, the cumulative effect is extraordinary — \u003cstrong\u003ehair that holds its moisture, resists frizz, and catches the light beautifully\u003c\/strong\u003e, whatever the weather. Clean, honest, and built around real results, the ABC Hydrate Mask is the kind of product that earns a permanent place in your haircare routine.\u003c\/p\u003e\n\n\u003ch3\u003eWhen to Use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUse \u003cstrong\u003eonce or twice a week\u003c\/strong\u003e as an intensive moisture treatment in place of your regular conditioner\u003c\/li\u003e\n  \u003cli\u003eWhenever hair feels \u003cstrong\u003edry, brittle, rough, or lacking in vitality\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003eAfter \u003cstrong\u003esun, sea, heat styling, or chemical treatments\u003c\/strong\u003e to replenish lost moisture\u003c\/li\u003e\n  \u003cli\u003eAs a \u003cstrong\u003epre-event treatment\u003c\/strong\u003e for maximum softness and luminosity\u003c\/li\u003e\n  \u003cli\u003eFor \u003cstrong\u003ecolour-treated hair\u003c\/strong\u003e — to enhance vibrancy, extend colour life, and restore condition\u003c\/li\u003e\n  \u003cli\u003ePair with the \u003cstrong\u003eAuthentic Beauty Concept Hydrate Cleanser\u003c\/strong\u003e and \u003cstrong\u003eHydrate Conditioner\u003c\/strong\u003e for the complete ABC Hydrate system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eAfter shampooing with \u003cstrong\u003eAuthentic Beauty Concept Hydrate Cleanser\u003c\/strong\u003e, gently squeeze excess water from hair.\u003c\/li\u003e\n  \u003cli\u003eApply a generous amount of Hydrate Mask from \u003cstrong\u003emid-lengths to ends\u003c\/strong\u003e. For very dry or damaged hair, work through to the roots.\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly through hair using fingers or a wide-tooth comb.\u003c\/li\u003e\n  \u003cli\u003eLeave on for \u003cstrong\u003e3–5 minutes\u003c\/strong\u003e for regular conditioning, or \u003cstrong\u003e10–15 minutes\u003c\/strong\u003e for an intensive treatment boost.\u003c\/li\u003e\n  \u003cli\u003eFor maximum hydration, cover with a warm towel or shower cap during processing.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with \u003cstrong\u003ecool water\u003c\/strong\u003e to seal the cuticle and maximise shine.\u003c\/li\u003e\n  \u003cli\u003eFollow with your preferred ABC Hydrate leave-in or finishing product for best results.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cem\u003ePro Tip: For an extraordinary pre-event treatment, apply generously to dry hair 20–30 minutes before shampooing. The concentrated hydrating actives will deeply penetrate the hair shaft, delivering exceptional softness, shine, and manageability that lasts for days.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Sodium Hyaluronate (Hyaluronic Acid), Aloe Barbadensis Leaf Juice, Argania Spinosa Kernel Oil, Tocopheryl Acetate (Vitamin E), Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56410815005051,"sku":null,"price":41.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Hydrate_Mask_200ml.png?v=1788888258","url":"https:\/\/www.bohairmia.co.uk\/products\/authentic-beauty-concept-hydrate-mask-200ml","provider":"Bohairmia","version":"1.0","type":"link"}