{"product_id":"authentic-beauty-concept-hydrate-lotion-150ml","title":"Authentic Beauty Concept Hydrate Lotion 150ml","description":"\u003ch2\u003eAuthentic Beauty Concept Hydrate Lotion 150ml — Lightweight Leave-In Moisture Lotion for Dry \u0026amp; Thirsty Hair\u003c\/h2\u003e\n\u003cp\u003eLock in lasting hydration between washes with the \u003cstrong\u003eAuthentic Beauty Concept Hydrate Lotion 150ml\u003c\/strong\u003e — a \u003cstrong\u003eprofessional-grade, lightweight leave-in moisture lotion\u003c\/strong\u003e designed to deliver continuous hydration and softness to dry, dehydrated, and moisture-hungry hair. Applied to damp hair after cleansing and conditioning, this silicone-free lotion absorbs effortlessly without weight or residue, leaving hair feeling genuinely nourished, beautifully smooth, and naturally manageable throughout the day. Enriched with \u003cstrong\u003ehydrating actives including Pro-Vitamin B5 and Hyaluronic Acid\u003c\/strong\u003e, it works continuously to restore moisture balance, improve elasticity, and protect against humidity-induced frizz — delivering \u003cstrong\u003esalon-smooth results from the comfort of home\u003c\/strong\u003e. Colour-safe, vegan-friendly, and free from parabens and microplastics, the ABC Hydrate Lotion is the essential \u003cstrong\u003efinishing step in the complete Authentic Beauty Concept Hydrate system\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eLightweight leave-in moisture lotion\u003c\/strong\u003e — delivers continuous hydration without heaviness or build-up\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eSilicone-free formula\u003c\/strong\u003e — genuine moisture absorption, not artificial coating\u003c\/li\u003e\n  \u003cli\u003e✔ Free from \u003cstrong\u003eparabens and microplastics\u003c\/strong\u003e — cleaner haircare for you and the planet\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eRestores moisture balance\u003c\/strong\u003e and improves hair elasticity and flexibility\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003ePro-Vitamin B5 \u0026amp; Hyaluronic Acid\u003c\/strong\u003e — proven hydrating actives that work throughout the day\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eFrizz protection\u003c\/strong\u003e — shields hair from humidity for smooth, manageable results all day\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eColour-safe formula\u003c\/strong\u003e — maintains vibrancy and extends the life of colour-treated hair\u003c\/li\u003e\n  \u003cli\u003e✔ Suitable for \u003cstrong\u003eall hair types\u003c\/strong\u003e — especially dry, fine, dehydrated, and colour-treated hair\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eVegan-friendly\u003c\/strong\u003e — no animal-derived ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy You'll Love This Product\u003c\/h3\u003e\n\u003cp\u003eThe Authentic Beauty Concept Hydrate Lotion is the finishing step that makes the whole Hydrate system complete. Where the Hydrate Cleanser and Mask restore moisture in the shower, the Hydrate Lotion \u003cstrong\u003eseals it in and keeps it there\u003c\/strong\u003e — working quietly and continuously to maintain the softness, elasticity, and luminosity your hair deserves long after you've stepped out of the bathroom. It's effortless to use, absorbs in seconds, and leaves absolutely no trace of greasiness or weight — just hair that feels \u003cstrong\u003egenuinely hydrated, smooth, and full of life\u003c\/strong\u003e. Once it becomes part of your routine, you'll notice immediately on the days you forget it. That's the difference real hydration makes.\u003c\/p\u003e\n\n\u003ch3\u003eWhen to Use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to \u003cstrong\u003edamp hair after every wash\u003c\/strong\u003e as the essential finishing step in your Hydrate routine\u003c\/li\u003e\n  \u003cli\u003eWhenever hair feels \u003cstrong\u003edry, rough, brittle, or prone to frizz\u003c\/strong\u003e between washes\u003c\/li\u003e\n  \u003cli\u003eAs a \u003cstrong\u003edaily refresher\u003c\/strong\u003e on dry hair to revive softness and tame flyaways\u003c\/li\u003e\n  \u003cli\u003eAfter \u003cstrong\u003esun, sea, heat styling, or chemical treatments\u003c\/strong\u003e to lock in lost moisture\u003c\/li\u003e\n  \u003cli\u003eFor \u003cstrong\u003ecolour-treated hair\u003c\/strong\u003e — to maintain vibrancy and condition between salon visits\u003c\/li\u003e\n  \u003cli\u003eUse after the \u003cstrong\u003eAuthentic Beauty Concept Hydrate Cleanser\u003c\/strong\u003e, \u003cstrong\u003eHydrate Conditioner\u003c\/strong\u003e, and \u003cstrong\u003eHydrate Mask\u003c\/strong\u003e (weekly) for the complete ABC Hydrate system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eAfter shampooing and conditioning, gently towel-dry hair to remove excess water.\u003c\/li\u003e\n  \u003cli\u003eApply a small amount of \u003cstrong\u003eHydrate Lotion\u003c\/strong\u003e to the palms of your hands and emulsify.\u003c\/li\u003e\n  \u003cli\u003eWork through \u003cstrong\u003emid-lengths to ends\u003c\/strong\u003e, focusing on the driest areas. Do not rinse out.\u003c\/li\u003e\n  \u003cli\u003eStyle as usual — blow-dry, air-dry, or diffuse.\u003c\/li\u003e\n  \u003cli\u003eFor extra definition and frizz control on dry hair, apply a small amount to fingertips and smooth over the hair surface.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cem\u003ePro Tip: For maximum hydration results, use the full Authentic Beauty Concept Hydrate system — Cleanser, Conditioner, Mask (weekly), and Hydrate Lotion — for hair that stays visibly softer, smoother, and more manageable wash after wash.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Glycerin, Panthenol (Pro-Vitamin B5), Sodium Hyaluronate (Hyaluronic Acid), Aloe Barbadensis Leaf Juice, Hydrolysed Keratin, Hydroxyethylcellulose, Cetearyl Alcohol, Tocopheryl Acetate (Vitamin E), Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56410815824251,"sku":null,"price":30.7,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Hydrate_Lotion_150ml.png?v=1788888284","url":"https:\/\/www.bohairmia.co.uk\/products\/authentic-beauty-concept-hydrate-lotion-150ml","provider":"Bohairmia","version":"1.0","type":"link"}