{"product_id":"authentic-beauty-concept-hydrate-intense-treatment-200ml","title":"Authentic Beauty Concept Hydrate Intense Treatment 200ml","description":"\u003ch2\u003eAuthentic Beauty Concept Hydrate Intense Treatment 200ml — Professional-Strength Deep Hydration for Severely Dry \u0026amp; Damaged Hair\u003c\/h2\u003e\n\u003cp\u003eWhen your hair needs more than a regular mask can deliver, reach for the \u003cstrong\u003eAuthentic Beauty Concept Hydrate Intense Treatment 200ml\u003c\/strong\u003e — a \u003cstrong\u003econcentrated, professional-strength hydration treatment\u003c\/strong\u003e engineered for severely dry, over-processed, brittle, or chemically damaged hair that demands serious restoration. This is the most powerful product in the ABC Hydrate system: a \u003cstrong\u003edeeply penetrating formula\u003c\/strong\u003e packed with high-performance hydrating actives that work at the cortex level to rebuild moisture bonds, restore elasticity, and revive hair that has lost its vitality. Free from silicones, parabens, and microplastics, the results are \u003cstrong\u003egenuine and long-lasting\u003c\/strong\u003e — not superficial or temporary. After just one intensive treatment, hair feels measurably softer, stronger, and more resilient. With regular use, expect a \u003cstrong\u003etransformative improvement\u003c\/strong\u003e in texture, manageability, and shine that builds with every application. Colour-safe, vegan-friendly, and \u003cstrong\u003esalon-trusted\u003c\/strong\u003e — this is serious haircare for serious results.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eProfessional-strength intense hydration\u003c\/strong\u003e — the most powerful treatment in the ABC Hydrate system\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003ePenetrates the hair cortex\u003c\/strong\u003e — rebuilds moisture bonds and restores structural integrity from within\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eSilicone-free formula\u003c\/strong\u003e — delivers deep, genuine hydration rather than surface coating\u003c\/li\u003e\n  \u003cli\u003e✔ Free from \u003cstrong\u003eparabens and microplastics\u003c\/strong\u003e — cleaner, more responsible haircare\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eRestores elasticity and resilience\u003c\/strong\u003e — dramatically reduces breakage and snap in over-processed hair\u003c\/li\u003e\n  \u003cli\u003e✔ Delivers \u003cstrong\u003eimmediate and cumulative results\u003c\/strong\u003e — visibly transformed hair from the very first use\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eColour-safe formula\u003c\/strong\u003e — safe for colour-treated, highlighted, and chemically processed hair\u003c\/li\u003e\n  \u003cli\u003e✔ Suitable for \u003cstrong\u003every dry, brittle, damaged, and over-processed hair\u003c\/strong\u003e of all types\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eVegan-friendly\u003c\/strong\u003e — no animal-derived ingredients\u003c\/li\u003e\n  \u003cli\u003e✔ Professional salon-grade formula developed with expert colourists and stylists\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy You'll Love This Product\u003c\/h3\u003e\n\u003cp\u003eSome hair doesn’t just need moisture — it needs rescue. The Authentic Beauty Concept Hydrate Intense Treatment is the answer for hair that’s been through the wars: over-coloured, heat-damaged, chemically straightened, or simply neglected to the point where it feels more like straw than silk. This isn't a weekly indulgence; it's a \u003cstrong\u003etargeted intervention\u003c\/strong\u003e — a concentrated formula that goes deep, works hard, and delivers results you can feel from the very first rinse. The transformation is remarkable: hair that was brittle, rough, and unmanageable becomes \u003cstrong\u003egenuinely soft, elastic, and brilliantly alive\u003c\/strong\u003e again. Used regularly as part of the complete ABC Hydrate system, the improvement builds week on week until your hair reaches a level of health and beauty you might have thought was gone forever.\u003c\/p\u003e\n\n\u003ch3\u003eWhen to Use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUse \u003cstrong\u003eonce a week\u003c\/strong\u003e as an intensive treatment for severely dry, damaged, or over-processed hair\u003c\/li\u003e\n  \u003cli\u003eAs a \u003cstrong\u003erescue treatment\u003c\/strong\u003e after heavy chemical services — colouring, bleaching, perming, or relaxing\u003c\/li\u003e\n  \u003cli\u003eWhenever hair feels \u003cstrong\u003eextremely dry, brittle, snapping, or lacking elasticity\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003eAfter \u003cstrong\u003eprolonged sun, sea, or heat exposure\u003c\/strong\u003e that has stripped hair of moisture and vitality\u003c\/li\u003e\n  \u003cli\u003eAs a \u003cstrong\u003epre-event intensive\u003c\/strong\u003e for maximum shine and manageability on important occasions\u003c\/li\u003e\n  \u003cli\u003eUse alongside the \u003cstrong\u003eAuthentic Beauty Concept Hydrate Cleanser\u003c\/strong\u003e and \u003cstrong\u003eHydrate Conditioner\u003c\/strong\u003e for the complete ABC Hydrate restoration system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eAfter shampooing with \u003cstrong\u003eAuthentic Beauty Concept Hydrate Cleanser\u003c\/strong\u003e, gently squeeze excess water from hair.\u003c\/li\u003e\n  \u003cli\u003eApply a \u003cstrong\u003egenerous amount of Hydrate Intense Treatment\u003c\/strong\u003e from mid-lengths to ends. For very damaged hair, work through to the roots.\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly using fingers or a wide-tooth comb to ensure full coverage.\u003c\/li\u003e\n  \u003cli\u003eLeave on for \u003cstrong\u003e5–10 minutes\u003c\/strong\u003e for a standard intensive treatment, or \u003cstrong\u003e15–20 minutes\u003c\/strong\u003e under a warm towel or shower cap for maximum restoration.\u003c\/li\u003e\n  \u003cli\u003eFor the most intense results, apply heat using a \u003cstrong\u003ehooded dryer or heat cap\u003c\/strong\u003e to drive actives deeper into the hair shaft.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with \u003cstrong\u003ecool water\u003c\/strong\u003e to seal the cuticle, maximise shine, and lock in the treatment benefits.\u003c\/li\u003e\n  \u003cli\u003eFollow with \u003cstrong\u003eABC Hydrate Lotion\u003c\/strong\u003e on damp hair to seal in moisture and extend results between washes.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cem\u003ePro Tip: For a salon-level intensive rescue at home, apply generously to dry hair before shampooing and leave for 30 minutes under a warm towel. This pre-shampoo treatment allows the actives to penetrate fully before cleansing, delivering an extraordinary level of hydration and restoration in a single session.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Hydrolysed Wheat Protein, Sodium Hyaluronate (Hyaluronic Acid), Aloe Barbadensis Leaf Juice, Argania Spinosa Kernel Oil, Tocopheryl Acetate (Vitamin E), Ceramide NP, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56410816381307,"sku":null,"price":41.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Hydrate_IntenseTreatment_200ml.png?v=1788888316","url":"https:\/\/www.bohairmia.co.uk\/products\/authentic-beauty-concept-hydrate-intense-treatment-200ml","provider":"Bohairmia","version":"1.0","type":"link"}