{"product_id":"authentic-beauty-concept-hydrate-cleanser-300ml","title":"Authentic Beauty Concept Hydrate Cleanser 300ml","description":"\u003ch2\u003eAuthentic Beauty Concept Hydrate Cleanser 300ml\u003c\/h2\u003e\u003cp\u003eHydration from the very first lather. The Authentic Beauty Concept Hydrate Cleanser is a professional-grade, moisturising shampoo formulated specifically for dry, thirsty, or dehydrated hair that needs more than just a clean — it needs a drink. This is the cleanser that infuses moisture into the hair fibre as it works, leaving hair feeling genuinely quenched, soft, and nourished from the very first wash.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Hydrate Cleanser uses a rich but gentle formula that thoroughly cleanses without stripping the natural oils and moisture that dry hair desperately needs to retain. The result is hair that emerges from every wash feeling soft, supple, and deeply hydrated — rather than the tight, squeaky-clean feeling that conventional shampoos leave behind on dry hair.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists as the essential first step in a deep hydration routine for dry and dehydrated hair, the Hydrate Cleanser is the shampoo that changes how dry hair feels from wash to wash.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMoisturising cleanser specifically formulated for dry, thirsty, or dehydrated hair\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — genuine hydration, not artificial coating\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eInfuses moisture as it cleanses — hair feels hydrated from the first lather\u003c\/li\u003e\n\u003cli\u003eGentle formula that cleanses without stripping natural oils\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, supple, and deeply nourished after every wash\u003c\/li\u003e\n\u003cli\u003eSuitable for all types of dry hair including colour-treated, chemically processed, and heat-damaged\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Cleanser\u003c\/h3\u003e\u003cp\u003eDry hair deserves a shampoo that understands it. Not one that strips away what little moisture remains in the name of a deep clean, but one that cleanses gently and gives back as much as it takes. The Hydrate Cleanser does exactly that. The lather is rich and creamy, the rinse leaves hair feeling soft rather than stripped, and the difference is noticeable from the very first use. Wash after wash, it rebuilds the moisture foundation that dry hair needs — making every subsequent step in your routine work harder, and making your hair feel better than it has in a long time.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAs your regular shampoo for dry, thirsty, or dehydrated hair\u003c\/li\u003e\n\u003cli\u003eFor colour-treated, chemically processed, heat-damaged, or naturally dry hair\u003c\/li\u003e\n\u003cli\u003eBefore a deep conditioning treatment or mask for maximum moisture absorption\u003c\/li\u003e\n\u003cli\u003eWhen hair feels tight, brittle, rough, or lacking in softness and suppleness\u003c\/li\u003e\n\u003cli\u003eAny time dry hair needs a gentle, moisture-infusing cleanse\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, follow with the Authentic Beauty Concept Hydrate Conditioner and Hydrate Mask for a complete, deeply nourishing moisture routine.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet hair thoroughly with lukewarm water\u003c\/li\u003e\n\u003cli\u003eApply a generous amount of Hydrate Cleanser to the scalp and work into a rich, creamy lather\u003c\/li\u003e\n\u003cli\u003eMassage gently into the scalp and work through mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eLeave on for 2–3 minutes to allow the moisturising actives to penetrate the hair fibre\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool or lukewarm water — avoid hot water which strips moisture from dry hair\u003c\/li\u003e\n\u003cli\u003eFollow immediately with the Hydrate Conditioner or Hydrate Mask\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For dry hair, always use the coolest water temperature you can comfortably tolerate when rinsing. Hot water opens the hair cuticle and accelerates moisture loss — exactly what dry hair cannot afford. A cool rinse seals the cuticle, locks in the Hydrate Cleanser's moisture actives, and leaves hair immediately softer and more manageable.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Argania Spinosa Kernel Oil (Argan Oil), Citric Acid, Sodium Chloride, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56405073461627,"sku":null,"price":27.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Hydrate_Cond_Cleanser_300ml.png?v=1788543075","url":"https:\/\/www.bohairmia.co.uk\/products\/authentic-beauty-concept-hydrate-cleanser-300ml","provider":"Bohairmia","version":"1.0","type":"link"}