{"product_id":"authentic-beauty-concept-detoxifying-mud-165g","title":"Authentic Beauty Concept Detoxifying Mud 165g","description":"\u003ch2\u003eAuthentic Beauty Concept Detoxifying Mud 165g\u003c\/h2\u003e\u003cp\u003eYour scalp deserves a deep detox. The Authentic Beauty Concept Detoxifying Mud is a professional-grade, clay-based scalp treatment formulated to draw out deep-seated impurities, excess sebum, and stubborn product build-up that regular shampoos simply can't reach. Rich in purifying minerals, this intensive mud treatment resets the scalp at a deeper level — leaving it thoroughly cleansed, rebalanced, and revitalised.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Detoxifying Mud works with the scalp's natural biology to restore balance without stripping or disrupting. The result is a scalp that feels genuinely clean and refreshed — and hair that looks noticeably lighter, fuller, and more alive after every treatment.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists as the ultimate monthly scalp reset, the Detoxifying Mud is the treatment that takes scalp health seriously.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeep purifying clay-based mud treatment for the scalp\u003c\/li\u003e\n\u003cli\u003eDraws out impurities, excess sebum, and stubborn product build-up\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no coating, no residue\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eRebalances the scalp without stripping natural oils\u003c\/li\u003e\n\u003cli\u003eLeaves hair visibly lighter, fuller, and more alive\u003c\/li\u003e\n\u003cli\u003eSuitable for all scalp types, particularly oily or congested scalps\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Mud\u003c\/h3\u003e\u003cp\u003eThink of the Detoxifying Mud as a facial for your scalp — the kind of deep, satisfying cleanse that leaves everything feeling genuinely different afterwards. The rich, earthy texture applies beautifully, the purifying minerals get to work immediately, and when you rinse it out, the difference is unmistakable. Your scalp feels lighter, cleaner, and more balanced than it has in weeks. Your hair has more volume, more movement, and more life. It's the kind of result that makes a monthly scalp treatment feel less like maintenance and more like a genuine act of self-care.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOnce or twice a month as an intensive scalp detox and reset\u003c\/li\u003e\n\u003cli\u003eFor oily, congested, or product build-up prone scalps needing a deeper cleanse\u003c\/li\u003e\n\u003cli\u003eBefore an important event for maximum scalp clarity and hair volume\u003c\/li\u003e\n\u003cli\u003eWhen transitioning from conventional products to allow the scalp to fully rebalance\u003c\/li\u003e\n\u003cli\u003eAny time the scalp feels sluggish, heavy, or in need of a genuine deep cleanse\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, follow immediately with your preferred Authentic Beauty Concept conditioner or mask to restore moisture after the deep cleansing treatment.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet hair thoroughly with warm water\u003c\/li\u003e\n\u003cli\u003eApply the Detoxifying Mud directly to the scalp, section by section\u003c\/li\u003e\n\u003cli\u003eMassage firmly into the scalp using circular motions to activate the purifying minerals\u003c\/li\u003e\n\u003cli\u003eLeave on for 5–10 minutes to allow the clay to draw out impurities\u003c\/li\u003e\n\u003cli\u003eEmulsify with water and massage again before rinsing thoroughly\u003c\/li\u003e\n\u003cli\u003eRinse completely with warm water, then finish with cool water to close the cuticle\u003c\/li\u003e\n\u003cli\u003eFollow immediately with a nourishing conditioner or treatment mask\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For an intensive monthly scalp detox, apply the Detoxifying Mud to a dry scalp before showering and leave on for 15–20 minutes. The clay minerals will penetrate more deeply on a dry scalp, delivering a more thorough detox and a noticeably cleaner result.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Kaolin (White Clay), Bentonite, Glycerin, Salicylic Acid, Panthenol (Pro-Vitamin B5), Zinc PCA, Menthol, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404807975291,"sku":null,"price":42.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Detoxifying_ScalpMud_165g.png?v=1788528767","url":"https:\/\/www.bohairmia.co.uk\/products\/authentic-beauty-concept-detoxifying-mud-165g","provider":"Bohairmia","version":"1.0","type":"link"}