{"product_id":"authentic-beauty-concept-deep-cleansing-shampoo-1000ml","title":"Authentic Beauty Concept Deep Cleansing Shampoo 1000ml","description":"\u003ch2\u003eAuthentic Beauty Concept Deep Cleansing Shampoo 1000ml\u003c\/h2\u003e\u003cp\u003eThe same powerful, professional-grade purifying cleanse as the 300ml — now in a generous 1000ml salon-size format that delivers outstanding value for regular home use or professional salon use. The Authentic Beauty Concept Deep Cleansing Shampoo is formulated to remove stubborn product build-up, excess sebum, and environmental impurities from the scalp and hair, without stripping natural moisture or disrupting your hair's natural balance.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Deep Cleansing Shampoo delivers a thorough, refreshing cleanse that leaves the scalp feeling genuinely clean, light, and revitalised. The 1000ml format means you never have to compromise on how often you reset your scalp — and at this size, it's the most economical way to keep your scalp and hair performing at their best.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists, this is the essential scalp reset in a size that keeps up with your routine.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeep purifying cleanse to remove product build-up and excess sebum\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no coating, no residue\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eRefreshes and revitalises the scalp without over-stripping\u003c\/li\u003e\n\u003cli\u003eAllows conditioning and treatment products to work more effectively\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, including colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003e1000ml salon-size — exceptional value vs. standard 300ml size\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Shampoo\u003c\/h3\u003e\u003cp\u003eThat genuinely clean, reset feeling — scalp light, hair fresh, every product working better afterwards — is something worth having regularly. The 1000ml Deep Cleansing Shampoo makes that easy. Same luxurious lather, same thorough purifying cleanse, same silicone-free formula — just more of it, for longer. Whether you're a frequent washer, a salon professional, or simply someone who refuses to run out of their favourite scalp reset, this is the size for you. Great hair starts with a clean scalp. This is how you keep it that way.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOnce a week or every few washes as a scalp reset and build-up remover\u003c\/li\u003e\n\u003cli\u003eBefore intensive treatments or masks to ensure maximum absorption\u003c\/li\u003e\n\u003cli\u003eWhen switching from silicone-based products to allow the scalp to rebalance\u003c\/li\u003e\n\u003cli\u003eFor oily scalps or anyone who uses a lot of styling products regularly\u003c\/li\u003e\n\u003cli\u003eAny time hair feels heavy, flat, or lacking in volume due to build-up\u003c\/li\u003e\n\u003cli\u003eSalon professionals looking for a professional-size purifying shampoo for client use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, follow with your usual Authentic Beauty Concept conditioner or treatment for your hair type.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet hair thoroughly with warm water\u003c\/li\u003e\n\u003cli\u003eApply a generous amount of Deep Cleansing Shampoo to the scalp (the 1000ml bottle works best with a pump dispenser)\u003c\/li\u003e\n\u003cli\u003eMassage firmly into the scalp using circular motions to break down build-up and stimulate circulation\u003c\/li\u003e\n\u003cli\u003eWork the lather through mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eLeave on for 1–2 minutes to allow the purifying actives to work\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water, then follow with cool water to close the cuticle\u003c\/li\u003e\n\u003cli\u003eFollow immediately with a conditioner or treatment mask for best results\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: The 1000ml size typically saves 15–20% versus buying multiple 300ml bottles — ideal if you wash frequently or want a salon-size supply at home. If your hair has significant silicone build-up, use twice in succession on your first wash for a thorough reset.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Salicylic Acid, Panthenol (Pro-Vitamin B5), Citric Acid, Sodium Chloride, Parfum (Fragrance), Benzyl Alcohol, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404738965883,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/DeepCleansing_Shampoo_1000ml.png?v=1788528343","url":"https:\/\/www.bohairmia.co.uk\/products\/authentic-beauty-concept-deep-cleansing-shampoo-1000ml","provider":"Bohairmia","version":"1.0","type":"link"}