{"product_id":"authentic-beauty-concept-amplify-mousse-200ml","title":"Authentic Beauty Concept Amplify Mousse 200ml","description":"\u003ch2\u003eAuthentic Beauty Concept Amplify Mousse 200ml\u003c\/h2\u003e\u003cp\u003eVolume that lasts. The Authentic Beauty Concept Amplify Mousse is a professional-grade, lightweight volumising mousse formulated to deliver genuine lift, body, and long-lasting hold to fine, flat, or limp hair — without the heaviness, stickiness, or build-up of conventional mousses. This is the mousse that actually does what it promises, from the first pump to the last.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Amplify Mousse creates real volume from the roots, enhancing natural texture and movement while providing a flexible, touchable hold that keeps hair looking full and alive throughout the day. Whether you're air drying for natural waves, diffusing for defined curls, or blow-drying for a full, bouncy blowout, the Amplify Mousse gives you the volume you want — and keeps it there.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists as the go-to volumising product for fine and medium hair types, the Amplify Mousse is the styling step that makes a genuine difference.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLightweight volumising mousse for lift, body, and long-lasting hold\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no build-up, no heaviness\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eEnhances natural texture and movement\u003c\/li\u003e\n\u003cli\u003eFlexible, touchable hold that lasts all day\u003c\/li\u003e\n\u003cli\u003eIdeal for fine, flat, or limp hair needing genuine volume\u003c\/li\u003e\n\u003cli\u003eSuitable for all styling methods — air dry, diffuse, or blow-dry\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Mousse\u003c\/h3\u003e\u003cp\u003eFine hair deserves better than mousse that promises volume and delivers crunch. The Amplify Mousse is different — genuinely lightweight, genuinely volumising, and genuinely long-lasting. Apply it to damp roots, work it through, and style as usual. The difference is immediate: more lift at the roots, more body through the lengths, more movement in the finished style. And it stays that way. No collapse by lunchtime, no sticky residue by evening — just consistently full, bouncy, beautiful hair from morning to night.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOn damp hair before blow-drying for maximum root lift and volume\u003c\/li\u003e\n\u003cli\u003eBefore diffusing to enhance and define natural curl and wave with added body\u003c\/li\u003e\n\u003cli\u003eBefore air drying for effortless, natural volume and texture\u003c\/li\u003e\n\u003cli\u003eFor fine or flat hair needing a reliable, everyday volumising styling product\u003c\/li\u003e\n\u003cli\u003eOn colour-treated hair to add body and enhance vibrancy\u003c\/li\u003e\n\u003cli\u003eAny time your hair needs a genuine, long-lasting volume boost\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use as part of the complete Authentic Beauty Concept routine, applied after your cleanser and conditioner on damp hair before styling.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eShake the can well before use\u003c\/li\u003e\n\u003cli\u003eDispense a golf-ball sized amount of mousse into your palm (adjust for hair length and thickness)\u003c\/li\u003e\n\u003cli\u003eWork through damp hair from roots to ends, focusing on the roots for maximum lift\u003c\/li\u003e\n\u003cli\u003eScrunch through mid-lengths and ends to enhance natural texture and movement\u003c\/li\u003e\n\u003cli\u003eStyle as usual — blow-dry with a round brush for volume, diffuse for curls, or air dry for natural texture\u003c\/li\u003e\n\u003cli\u003eFinish with a light-hold spray if needed to lock in the style\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For extra root lift during a blowout, flip your head upside down and blow-dry the roots first with a concentrator nozzle. The Amplify Mousse will lock in the volume at the root as it dries, giving you a noticeably fuller, longer-lasting result.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), VP\/VA Copolymer, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, PEG-40 Hydrogenated Castor Oil, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid, Isobutane, Propane.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404818362747,"sku":null,"price":30.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Amplify_Mousse_200ml.png?v=1788528679","url":"https:\/\/www.bohairmia.co.uk\/products\/authentic-beauty-concept-amplify-mousse-200ml","provider":"Bohairmia","version":"1.0","type":"link"}