{"product_id":"authentic-beauty-concept-amplify-conditioner-250ml","title":"Authentic Beauty Concept Amplify Conditioner 250ml","description":"\u003ch2\u003eAuthentic Beauty Concept Amplify Conditioner 250ml\u003c\/h2\u003e\u003cp\u003eCondition without compromise. The Authentic Beauty Concept Amplify Conditioner is a professional-grade, lightweight conditioner formulated specifically for fine hair that needs moisture and softness — without the weight, coating, or build-up that suppresses volume. This is the conditioner that solves fine hair's greatest dilemma: how to be nourished and voluminous at the same time.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Amplify Conditioner uses a carefully balanced blend of lightweight conditioning actives that smooth the cuticle, restore moisture, and add softness and manageability — without ever weighing fine hair down or compromising the lift and body created by the Amplify Cleanser. The result is fine hair that feels genuinely conditioned and moves with natural softness, ready to be volumised, styled, and shown off.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists as the essential second step in a fine hair volumising routine, the Amplify Conditioner is the conditioner that finally lets fine hair have it all: moisture, softness, and volume, all in the same wash.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLightweight conditioner for fine hair — moisture and softness without weight\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no coating, no build-up, no volume suppression\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eSmooths the cuticle and restores moisture without weighing fine hair down\u003c\/li\u003e\n\u003cli\u003eMaintains the volume and lift created by the Amplify Cleanser\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, manageable, and ready for volumising styling\u003c\/li\u003e\n\u003cli\u003eGentle enough for daily use\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated fine hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Conditioner\u003c\/h3\u003e\u003cp\u003eFine hair owners know the frustration of conditioner: you need it, but the moment you use it, your volume disappears. The Amplify Conditioner changes that entirely. It conditions thoroughly — smoothing, softening, detangling — but never at the expense of the volume your fine hair is capable of. Apply it, leave it on for two minutes, rinse it out, and your hair is soft and manageable and still full of potential. That's the fine hair conditioner experience it should always have been.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAfter every wash as your conditioner for fine, flat, or limp hair\u003c\/li\u003e\n\u003cli\u003eFollowing the Amplify Cleanser as the second step in a volumising routine\u003c\/li\u003e\n\u003cli\u003eWhen fine hair needs moisture and manageability without sacrificing body or lift\u003c\/li\u003e\n\u003cli\u003eFor colour-treated fine hair needing lightweight conditioning without colour fade\u003c\/li\u003e\n\u003cli\u003eAny time fine hair needs softness and smoothness without weight or build-up\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use consistently after every wash as part of the complete Authentic Beauty Concept Amplify routine, followed by Amplify styling products for maximum, long-lasting volume.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eAfter shampooing with the Amplify Cleanser, gently squeeze excess water from hair\u003c\/li\u003e\n\u003cli\u003eApply the Amplify Conditioner from mid-lengths to ends — avoid the roots to maintain maximum volume at the root area\u003c\/li\u003e\n\u003cli\u003eLeave on for 1–2 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water to close the cuticle and maximise body and shine\u003c\/li\u003e\n\u003cli\u003eGently squeeze out excess water — do not rub fine hair with a towel as this causes breakage and frizz\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For fine hair, always apply conditioner from mid-lengths to ends only — never at the roots. Root application adds weight exactly where fine hair can least afford it. If your ends are very dry or damaged, focus the Amplify Conditioner entirely on the last few inches for targeted nourishment without volume loss.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Cetearyl Alcohol, Behentrimonium Methosulfate, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Wheat Protein, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56405009695099,"sku":null,"price":32.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Amplify_Conditioner_250ml.png?v=1788542986","url":"https:\/\/www.bohairmia.co.uk\/products\/authentic-beauty-concept-amplify-conditioner-250ml","provider":"Bohairmia","version":"1.0","type":"link"}