{"product_id":"authentic-beauty-concept-amplify-cleanser-1000ml","title":"Authentic Beauty Concept Amplify Cleanser 1000ml","description":"\u003ch2\u003eAuthentic Beauty Concept Amplify Cleanser 1000ml\u003c\/h2\u003e\u003cp\u003eThe same volume-building, build-up-clearing formula as the 300ml — now in a generous 1000ml salon-size format for those who refuse to compromise on their volumising routine. The Authentic Beauty Concept Amplify Cleanser is a professional-grade, weightless volumising shampoo formulated specifically for fine, flat, or limp hair that needs more body, more lift, and more presence — from root to tip, wash after wash.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Amplify Cleanser uses a lightweight, build-up-free formula that thoroughly cleanses the scalp, removes product residue, and primes every strand for maximum volume and lift. The 1000ml format is ideal for daily washers, households where multiple people use volumising products, or salon professionals wanting a professional-size volume shampoo for client use and retail.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists as the essential first step in a volumising routine for fine hair, this is the salon-size cleanser that keeps volume going — day after day, wash after wash.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVolumising cleanser specifically formulated for fine, flat, or limp hair\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no coating, no build-up, no weight\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eThoroughly cleanses the scalp and removes build-up that suppresses volume\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling genuinely clean, light, and primed for lift\u003c\/li\u003e\n\u003cli\u003eCreates the ideal foundation for maximum, long-lasting volume\u003c\/li\u003e\n\u003cli\u003eGentle enough for daily use\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated fine hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003e1000ml salon-size — exceptional value vs. standard 300ml size\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Cleanser\u003c\/h3\u003e\u003cp\u003eWhen you wash your hair daily and volume is non-negotiable, running out of your go-to shampoo is not an option. The Amplify Cleanser 1000ml makes sure that never happens. The same build-up-clearing, weightless, volume-priming formula your fine hair depends on — in a size that lasts, saves, and keeps your volumising routine running without interruption. Whether you wash daily, have multiple fine-haired household members, or simply want a well-stocked shelf, this is the size that delivers.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAs your daily or regular shampoo for fine, flat, or limp hair\u003c\/li\u003e\n\u003cli\u003eBefore any volumising styling routine requiring maximum root lift and body\u003c\/li\u003e\n\u003cli\u003eWhen fine hair feels weighed down, flat, or lacking in body and movement\u003c\/li\u003e\n\u003cli\u003eAs a clarifying cleanse to remove product build-up before a blowout\u003c\/li\u003e\n\u003cli\u003eSalon professionals looking for a professional-size volumising shampoo for client use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, follow with the Authentic Beauty Concept Amplify Conditioner and Amplify styling products for a complete, volume-maximising routine.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet hair thoroughly with lukewarm water\u003c\/li\u003e\n\u003cli\u003eApply the Amplify Cleanser to the scalp (the 1000ml bottle works best with a pump dispenser)\u003c\/li\u003e\n\u003cli\u003eWork into a rich, lightweight lather and massage thoroughly into the scalp\u003c\/li\u003e\n\u003cli\u003eWork through mid-lengths and ends to cleanse the full length of the hair\u003c\/li\u003e\n\u003cli\u003eLeave on for 1–2 minutes to allow the volumising actives to work\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water to close the cuticle and maximise body\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: The 1000ml size typically saves 15–20% versus buying multiple 300ml bottles — ideal for daily washers or salon use. For maximum volume, massage the Amplify Cleanser into the scalp with firm, circular movements for at least 60 seconds to stimulate circulation, lift the root, and thoroughly remove any build-up before styling.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Wheat Protein, Citric Acid, Sodium Chloride, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56405000061307,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Amplify_Cleanser_1000ml.png?v=1788542959","url":"https:\/\/www.bohairmia.co.uk\/products\/authentic-beauty-concept-amplify-cleanser-1000ml","provider":"Bohairmia","version":"1.0","type":"link"}