Ecru NY Defining Paste is a medium hold styling paste with a matte finish. It gives a rough, “slept-in” texture for medium-coarse hair. Emulsify into your palms, work through your damp or dry hair with fingertips for desired style. Our Stylist Tips: To create maximum texture on mid-length and longer styles, emulsify in your palms, sandwich hair between hands and roll the ends of dry hair through. Can be applied to damp hair for curly styles or men’s grooming (if natural air drying).