ECRU New York Luxe Treatment Shampoo Rich is a luxurious shampoo that is ultra-moisturising and conditioning on its own. Balances moisture retention and increases elasticity which protects your hair from chemical and thermal abuse. A nutrient rich lather cleanses and repairs your hair leaving it moisturized, strong and shiny. Apply to your wet hair and massage into a full lather. Rinse and repeat if desired. Contains Hydrolyzed Silk which is a water-soluble protein which imparts the well-known benefits of hydrolyzed proteins to your hair. Increases your hair’s ability to retain moisture. Improves manageability, gloss, and texture. Adds volume and body with Gardenia Flower Extract. This rare extract has moisturising and nourishing properties for your hair. Coconut oil is a natural emollient used as a hair conditioning agent. Our Salon Stylist Tips are it's great for dry, over-processed or weak hair.