{"title":"Balmain Illuminating White Pearl","description":"\u003cp\u003eDiscover the \u003cstrong\u003eBalmain Illuminating White Pearl\u003c\/strong\u003e collection — a luxurious haircare range crafted to deliver brilliant, mirror-like shine with every use. Infused with White Pearl extracts and Balmain's signature Paris fragrance, this collection cleanses, conditions, and illuminates for visibly brighter, silkier hair.\u003c\/p\u003e","products":[{"product_id":"balmain-illuminating-shampoo-white-pearl-300ml-1","title":"Balmain Illuminating Shampoo White Pearl 300ml","description":"\u003cp\u003e\u003cstrong\u003eBalmain Illuminating Shampoo White Pearl 300ml\u003c\/strong\u003e — a salon-grade toning shampoo for blonde, silver, and highlighted hair. Infused with violet pigments and Argan Oil, this purple shampoo neutralises brassy and yellow tones after just one application, leaving hair luminous, nourished, and colour-vibrant.\u003c\/p\u003e\n\n\u003cp\u003eFormulated with Balmain's signature silver pearl complex, this blonde toning shampoo transforms dull, colour-faded locks into a radiant, crystal-white pearl finish. Ideal for use between salon appointments — especially during summer when hair is exposed to sun, sea, and chlorine — it keeps blonde, silver, and highlighted colour looking fresh and true.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRemoves unwanted yellow and brassy tones from blonde \u0026amp; silver hair\u003c\/li\u003e\n\u003cli\u003eViolet pigments correct brassiness and restore cool, luminous tone\u003c\/li\u003e\n\u003cli\u003eArgan Oil nourishes, boosts shine, and improves elasticity\u003c\/li\u003e\n\u003cli\u003eDivine scent leaves hair refreshed and vibrant\u003c\/li\u003e\n\u003cli\u003eSalon-quality results at home — perfect for colour maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply to wet hair and massage gently through lengths and ends.\u003c\/li\u003e\n\u003cli\u003eLeave on for \u003cstrong\u003e3 minutes\u003c\/strong\u003e to allow violet pigments to work.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003eUse \u003cstrong\u003eonce a week\u003c\/strong\u003e to maintain a vibrant, crystal white pearl tone.\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eNote: Excessive use is not recommended due to the cumulative toning effect on hair colour.\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003cstrong\u003eBackstage Secret\u003c\/strong\u003e: Pair with the Balmain Ash Toner to maintain your perfect hair colour between in-salon colour services.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBest For\u003c\/strong\u003e: Blonde, silver, white, and highlighted hair\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAqua, MEA-Lauryl Sulfate, PEG-18 Glyceryl Oleate\/Cocoate, Cocamidopropylamine Oxide, Glycerin, Butylene Glycol, PEG-4 Rapeseedamide, PEG-7 Glyceryl Cocoate, Polyquaternium-44, Glycol Distearate, Glycereth-2 Cocoate, Sodium Laureth Sulfate, Tetrasodium EDTA, Benzophenone-4, Ethylhexylglycerin, Sodium Benzoate, Phenoxyethanol, Iodopropynyl Butylcarbamate, Citric Acid, Parfum, CI 60730, Basic Violet 16.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003ePart of the Balmain Hair Couture collection — luxurious haircare inspired by the iconic Balmain woman, formulated to enhance natural beauty with salon-grade results.\u003c\/em\u003e\u003c\/p\u003e","brand":"Balmain","offers":[{"title":"Default Title","offer_id":4920891244574,"sku":"","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/products\/14166838804528.jpg?v=1751281118"},{"product_id":"balmain-illuminating-mask-white-pearl-200ml","title":"Balmain Illuminating Mask White Pearl 200ml","description":"\u003cp\u003eBalmain White Pearl Mask is a b\u003cspan data-mce-fragment=\"1\"\u003erightening spa treatment with pure violet pigments for blonde or highlighted hair. Corrects brassiness and leaves the hair with a vibrant beige colour. Enriched with a powerful blend of Succinic Acid, Argan Elixir, Silk- and Cashmere Protein to strengthen and protect the hair structure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eBleached blonde or highlighted hair is high-maintenance and requires continual touch-ups. To counteract unwanted warm tones, deeply pigmented violet enriched products are required in between colour services. The Balmain Hair Couture Illuminating line enriched with pure violet pigments, helps to refract unwanted warm tones and brighten the hair colour. The Illuminating Mask deeply nourishes the hair while maintaining the cool blonde colour of the hair. Especially developed for ash blonde and highlighted hair. Infused with the signature blend of Argan Elixir and Silk Protein to repair the hair from within.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eBalmain Illuminating Mask White Pearl Ingredients:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAqua\u003c\/strong\u003e\u003cspan\u003e, Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, PPG-3 Myristyl Ether, Betaine, Dimethicone, Propylene Glycol, Argania Spinosa Kernel Oil, PCA Dimethicone Crosspolymer, Hydrolyzed Keratin, Silk Amino Acids, Helianthus Annuus Seed Oil, Macadamia Ternifolia Seed Oil, Cocos Nucifera Oil, Glycine Soja Oil, Gardenia Tahitensis Flower Extract, Rosmarinus Officinalis Leaf Extract, Chenopodium Quinoa Seed Extract, Tocopherol, Polysilicone-19, Polyacrylamidopropyltrimonium Chloride, Dipalmitoylethyl Hydroxyethylmonium Methosulfate, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Panthenol, Quaternium-91, Cetrimonium Methosulfate, Ethylhexyl Methoxycinnamate, Ceteareth-20, Dipropylene Glycol, Pantolactone, Basic Red 76, Basic Red 51, Basic Blue 99, Quaternium-80, Butylene Glycol, Parfum, Benzyl Alcohol, Caprylyl Glycol, Hexylene Glycol, Polysorbate 20.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Balmain","offers":[{"title":"Default Title","offer_id":40304685645872,"sku":"","price":58.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/products\/30049866743856.jpg?v=1751281317"},{"product_id":"balmain-illuminating-shampoo-white-pearl-300ml-duo-2-x-300ml","title":"Balmain Illuminating Shampoo White Pearl 300ml Duo (2 x 300ml)","description":"\u003cp\u003e\u003cstrong\u003eBalmain Illuminating Shampoo White Pearl 300ml Duo\u003c\/strong\u003e — stock up and save with two full-size bottles of our bestselling salon-grade toning shampoo for blonde, silver, and highlighted hair. Infused with violet pigments and Argan Oil, this purple shampoo neutralises brassy and yellow tones, leaving hair luminous, nourished, and colour-vibrant.\u003c\/p\u003e\n\n\u003cp\u003eThis duo is perfect for dedicated blonde and silver hair enthusiasts who rely on weekly toning to keep their colour fresh, bright, and salon-perfect between appointments.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat's Included\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e2 x Balmain Illuminating Shampoo White Pearl 300ml\u003c\/li\u003e\n\u003cli\u003eTotal: 600ml of salon-grade blonde toning shampoo\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRemoves unwanted yellow and brassy tones from blonde \u0026amp; silver hair\u003c\/li\u003e\n\u003cli\u003eViolet pigments correct brassiness and restore cool, luminous tone\u003c\/li\u003e\n\u003cli\u003eArgan Oil nourishes, boosts shine, and improves elasticity\u003c\/li\u003e\n\u003cli\u003eDivine scent leaves hair refreshed and vibrant\u003c\/li\u003e\n\u003cli\u003eSalon-quality results at home — ideal for colour maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply to wet hair and massage gently through lengths and ends.\u003c\/li\u003e\n\u003cli\u003eLeave on for \u003cstrong\u003e3 minutes\u003c\/strong\u003e to allow violet pigments to work.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003eUse \u003cstrong\u003eonce a week\u003c\/strong\u003e to maintain a vibrant, crystal white pearl tone.\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eNote: Excessive use is not recommended due to the cumulative toning effect on hair colour.\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003cstrong\u003eBackstage Secret\u003c\/strong\u003e: Pair with the Balmain Ash Toner to maintain your perfect hair colour between in-salon colour services.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBest For\u003c\/strong\u003e: Blonde, silver, white, and highlighted hair\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAqua, MEA-Lauryl Sulfate, PEG-18 Glyceryl Oleate\/Cocoate, Cocamidopropylamine Oxide, Glycerin, Butylene Glycol, PEG-4 Rapeseedamide, PEG-7 Glyceryl Cocoate, Polyquaternium-44, Glycol Distearate, Glycereth-2 Cocoate, Sodium Laureth Sulfate, Tetrasodium EDTA, Benzophenone-4, Ethylhexylglycerin, Sodium Benzoate, Phenoxyethanol, Iodopropynyl Butylcarbamate, Citric Acid, Parfum, CI 60730, Basic Violet 16.\u003c\/p\u003e","brand":"Balmain","offers":[{"title":"Default Title","offer_id":56225114489211,"sku":null,"price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/balmain-illuminating-shampoo-white-pearl-duo_bf9322a2-dd5c-4b21-b184-8750dddc9c0f.png?v=1777390005"},{"product_id":"balmain-illuminating-white-pearl-duo-shampoo-300ml-mask-200ml","title":"Balmain Illuminating White Pearl Duo | Shampoo 300ml \u0026 Mask 200ml","description":"\u003cp\u003e\u003cstrong\u003eBalmain Illuminating White Pearl Duo\u003c\/strong\u003e — the ultimate blonde toning routine in one set. Pair the salon-grade \u003cstrong\u003eIlluminating Shampoo White Pearl 300ml\u003c\/strong\u003e with the deeply nourishing \u003cstrong\u003eIlluminating Mask White Pearl 200ml\u003c\/strong\u003e for a complete colour-correcting, brassiness-busting treatment that keeps blonde, silver, and highlighted hair luminous, cool, and salon-fresh.\u003c\/p\u003e\n\n\u003cp\u003eTogether, these two violet-pigment-powered products work in perfect harmony: the shampoo cleanses and tones in minutes, while the mask deeply conditions and repairs — leaving hair vibrant, strengthened, and beautifully cool-toned.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat's Included\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Balmain Illuminating Shampoo White Pearl 300ml\u003c\/li\u003e\n\u003cli\u003e1 x Balmain Illuminating Mask White Pearl 200ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eViolet pigments neutralise brassy and yellow tones in blonde \u0026amp; silver hair\u003c\/li\u003e\n\u003cli\u003eArgan Oil, Silk Protein \u0026amp; Cashmere Protein deeply nourish and repair\u003c\/li\u003e\n\u003cli\u003eSuccinic Acid strengthens and protects the hair structure\u003c\/li\u003e\n\u003cli\u003eRestores cool, luminous tone between salon colour appointments\u003c\/li\u003e\n\u003cli\u003eIdeal for bleached blonde, ash blonde, silver, and highlighted hair\u003c\/li\u003e\n\u003cli\u003eSalon-quality results at home\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eShampoo:\u003c\/strong\u003e Apply to wet hair, massage gently through lengths and ends. Leave for \u003cstrong\u003e3 minutes\u003c\/strong\u003e, then rinse thoroughly. Use once a week.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMask:\u003c\/strong\u003e After shampooing, apply the mask from mid-lengths to ends. Leave for \u003cstrong\u003e3–5 minutes\u003c\/strong\u003e, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eNote: Excessive use of violet pigment products is not recommended due to the cumulative toning effect on hair colour.\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003cstrong\u003eBackstage Secret\u003c\/strong\u003e: Use this duo in combination with the Balmain Ash Toner to maintain your perfect hair colour between in-salon colour services.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBest For\u003c\/strong\u003e: Blonde, silver, white, ash blonde, and highlighted hair\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eShampoo Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAqua, MEA-Lauryl Sulfate, PEG-18 Glyceryl Oleate\/Cocoate, Cocamidopropylamine Oxide, Glycerin, Butylene Glycol, PEG-4 Rapeseedamide, PEG-7 Glyceryl Cocoate, Polyquaternium-44, Glycol Distearate, Glycereth-2 Cocoate, Sodium Laureth Sulfate, Tetrasodium EDTA, Benzophenone-4, Ethylhexylglycerin, Sodium Benzoate, Phenoxyethanol, Iodopropynyl Butylcarbamate, Citric Acid, Parfum, CI 60730, Basic Violet 16.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMask Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAqua, Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, PPG-3 Myristyl Ether, Betaine, Dimethicone, Propylene Glycol, Argania Spinosa Kernel Oil, PCA Dimethicone Crosspolymer, Hydrolyzed Keratin, Silk Amino Acids, Helianthus Annuus Seed Oil, Macadamia Ternifolia Seed Oil, Cocos Nucifera Oil, Glycine Soja Oil, Gardenia Tahitensis Flower Extract, Rosmarinus Officinalis Leaf Extract, Chenopodium Quinoa Seed Extract, Tocopherol, Polysilicone-19, Polyacrylamidopropyltrimonium Chloride, Dipalmitoylethyl Hydroxyethylmonium Methosulfate, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Panthenol, Quaternium-91, Cetrimonium Methosulfate, Ethylhexyl Methoxycinnamate, Ceteareth-20, Dipropylene Glycol, Pantolactone, Basic Red 76, Basic Red 51, Basic Blue 99, Quaternium-80, Butylene Glycol, Parfum, Benzyl Alcohol, Caprylyl Glycol, Hexylene Glycol, Polysorbate 20.\u003c\/p\u003e","brand":"Balmain","offers":[{"title":"Default Title","offer_id":56225139786107,"sku":null,"price":89.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/balmain-illuminating-white-pearl-shampoo-mask-duo.png?v=1777390036"}],"url":"https:\/\/www.bohairmia.co.uk\/collections\/balmain-illuminating-white-pearl.oembed","provider":"Bohairmia","version":"1.0","type":"link"}