{"title":"Authentic Beauty Concept","description":"\u003cp\u003eAuthentic Beauty Concept is a professional haircare brand built on a philosophy of simplicity, sustainability, and efficacy. Every formula is crafted with carefully selected ingredients — free from silicones, parabens, and microplastics — designed to work in harmony with your hair's natural structure rather than masking it.\u003c\/p\u003e\u003cp\u003eThe range covers every hair need, from deeply nourishing treatments for dry and damaged hair to lightweight volumising formulas for fine hair, colour-protecting systems for treated hair, and curl-defining products for wavy and curly textures. Each product is developed with salon professionals and designed to deliver visible results from the first use.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFree from silicones, parabens, and microplastics\u003c\/li\u003e\n\u003cli\u003eDeveloped with professional salon stylists\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly formulations\u003c\/li\u003e\n\u003cli\u003eAvailable in professional salon sizes\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're building a complete haircare routine or looking for a targeted treatment, Authentic Beauty Concept delivers professional-grade results with a clean, conscious approach.\u003c\/p\u003e","products":[{"product_id":"authentic-beauty-concept-replenish-cleanser-300ml","title":"Authentic Beauty Concept Replenish Cleanser 300ml","description":"\u003ch2\u003eAuthentic Beauty Concept Replenish Cleanser 300ml\u003c\/h2\u003e\u003cp\u003eDry, depleted hair deserves more than a standard shampoo. The Authentic Beauty Concept Replenish Cleanser is a deeply nourishing, professional-grade cleanser formulated to restore moisture balance to dry, damaged, and stressed hair — from the very first wash.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, this cleanser works in harmony with your hair's natural structure rather than coating it. The result is hair that feels genuinely replenished: softer, more manageable, and visibly healthier — without any artificial heaviness or build-up.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists, the Replenish Cleanser is the foundation of a restorative haircare routine for anyone whose hair needs serious moisture replenishment.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeeply nourishes and restores moisture to dry, damaged hair\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no coating, no build-up\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eGentle enough for regular use\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Product\u003c\/h3\u003e\u003cp\u003eThere's a difference between hair that looks clean and hair that feels truly restored. The Authentic Beauty Concept Replenish Cleanser delivers both. From the moment it lathers, you'll notice how gently it cleanses — no stripping, no tight scalp, no post-wash frizz. Instead, you're left with hair that feels soft, hydrated, and genuinely cared for. It's the kind of wash that makes you look forward to your haircare routine. Salon-quality results, every time, in the comfort of your own home.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cp\u003eUse the Replenish Cleanser as your regular shampoo whenever your hair feels dry, brittle, or depleted. It's particularly effective for:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHair that feels rough or straw-like after heat styling or chemical treatments\u003c\/li\u003e\n\u003cli\u003eColour-treated hair that needs gentle, moisture-preserving cleansing\u003c\/li\u003e\n\u003cli\u003eHair that has been exposed to environmental stressors (sun, wind, hard water)\u003c\/li\u003e\n\u003cli\u003eAnyone transitioning away from silicone-based products and experiencing dryness\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, follow with the Authentic Beauty Concept Replenish Conditioner and a weekly Replenish Mask treatment.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet hair thoroughly with warm water\u003c\/li\u003e\n\u003cli\u003eApply a generous amount of Replenish Cleanser to the scalp and roots\u003c\/li\u003e\n\u003cli\u003eMassage gently into the scalp using circular motions to stimulate circulation and lift impurities\u003c\/li\u003e\n\u003cli\u003eWork the lather through mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water\u003c\/li\u003e\n\u003cli\u003eFor best results, follow immediately with a conditioner or treatment mask\u003c\/li\u003e\n\u003cli\u003eFinish with a cool water rinse to seal the cuticle and add shine\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For very dry or damaged hair, leave the cleanser on for 1–2 minutes before rinsing to allow the nourishing actives to penetrate the hair shaft.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003e\u003cem\u003eFull ingredient list (INCI):\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eAqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Citric Acid, Sodium Chloride, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003csmall\u003eNote: Ingredient lists are subject to change. Always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/small\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56345604915579,"sku":null,"price":27.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/3009100_ABC_Replenish_Shp_300ml_42469834_036.webp?v=1789126004"},{"product_id":"authentic-beauty-concept-replenish-shampoo-1000ml","title":"Authentic Beauty Concept Replenish Shampoo 1000ml","description":"\u003ch2\u003eAuthentic Beauty Concept Replenish Shampoo 1000ml\u003c\/h2\u003e\u003cp\u003eThe salon-size version of one of our most-loved professional shampoos. The Authentic Beauty Concept Replenish Shampoo delivers deep, lasting nourishment to dry, damaged, and stressed hair — in a generous 1000ml format that offers outstanding value for regular use at home or in the salon.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, this professional-grade shampoo cleanses gently while actively restoring moisture balance to depleted hair. Unlike silicone-based formulas that coat the hair shaft to create a temporary illusion of smoothness, the Replenish Shampoo works with your hair's natural structure — delivering genuine hydration that lasts wash after wash.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists, this is the shampoo for anyone who washes frequently and wants a product that genuinely improves their hair over time rather than masking damage.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeeply nourishes and restores moisture to dry, damaged hair\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no coating, no build-up\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eGentle enough for frequent, regular use\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003e1000ml salon-size — exceptional value vs. standard sizes\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cp\u003eThe Replenish Shampoo is ideal for anyone whose hair regularly feels dry, brittle, or depleted. It's particularly effective for:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHair that is frequently heat-styled or chemically treated\u003c\/li\u003e\n\u003cli\u003eColour-treated hair that needs gentle, moisture-preserving cleansing\u003c\/li\u003e\n\u003cli\u003eHair exposed to environmental stressors such as sun, wind, or hard water\u003c\/li\u003e\n\u003cli\u003eAnyone who washes their hair frequently and needs a shampoo that nourishes rather than strips\u003c\/li\u003e\n\u003cli\u003eSalon professionals looking for a professional-size replenishing shampoo for client use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, follow with the Authentic Beauty Concept Replenish Conditioner and a weekly Replenish Mask treatment.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet hair thoroughly with warm water\u003c\/li\u003e\n\u003cli\u003eDispense a generous amount of Replenish Shampoo into your palm (the 1000ml bottle works best with a pump dispenser)\u003c\/li\u003e\n\u003cli\u003eApply to the scalp and roots, massaging gently with circular motions to stimulate circulation and lift impurities\u003c\/li\u003e\n\u003cli\u003eWork the lather through mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water\u003c\/li\u003e\n\u003cli\u003eFor best results, follow immediately with a conditioner or treatment mask\u003c\/li\u003e\n\u003cli\u003eFinish with a cool water rinse to seal the cuticle and add shine\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For very dry or damaged hair, leave the shampoo on for 1–2 minutes before rinsing to allow the nourishing actives to penetrate the hair shaft more deeply.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eValue tip: The 1000ml size typically saves 15–20% versus buying multiple standard-size bottles — ideal if you wash your hair frequently or want a salon-size supply at home.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003e\u003cem\u003eFull ingredient list (INCI):\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eAqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Citric Acid, Sodium Chloride, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003csmall\u003eNote: Ingredient lists are subject to change. Always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/small\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56345632801147,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/ABC_Replenish_Cleanser_1000ml_031_small_080c8ca3-d4a6-4319-a05f-4d5d85ab5738.png?v=1787145859"},{"product_id":"authentic-beauty-concept-replenish-conditioner-1000ml","title":"Authentic Beauty Concept Replenish Conditioner 1000ml","description":"\u003ch2\u003eAuthentic Beauty Concept Replenish Conditioner 1000ml\u003c\/h2\u003e\u003cp\u003eThe salon-size version of one of our most-loved professional conditioners. The Authentic Beauty Concept Replenish Conditioner delivers deep, lasting nourishment and detangling to dry, damaged, and stressed hair — in a generous 1000ml format that offers outstanding value for regular use at home or in the salon.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, this professional-grade conditioner conditions gently while actively restoring moisture balance and smoothness to depleted hair. Unlike silicone-based formulas that coat the hair shaft to create a temporary illusion of softness, the Replenish Conditioner works with your hair's natural structure — delivering genuine hydration and manageability that lasts wash after wash.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists, this is the conditioner for anyone who washes frequently and wants a product that genuinely improves their hair over time rather than masking damage.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeeply nourishes and restores moisture to dry, damaged hair\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no coating, no build-up\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eDetangles and smooths without weighing hair down\u003c\/li\u003e\n\u003cli\u003eGentle enough for frequent, regular use\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly 1000ml salon-size — exceptional value vs. standard sizes\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Conditioner\u003c\/h3\u003e\u003cp\u003eMost conditioners rely on silicones to deliver that instant slip and softness — but silicones build up over time, leaving hair feeling heavy, dull, and dependent on the product. The Replenish Conditioner is different. Its silicone-free formula uses genuine moisturising actives — including Panthenol (Pro-Vitamin B5) and Hydrolysed Keratin — to restore your hair's natural moisture levels from within. The result? Hair that feels genuinely softer, more manageable, and healthier with every wash. And at 1000ml, you get salon-quality results at home without constantly restocking.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eIdeal for anyone whose hair regularly feels dry, brittle, or depleted\u003c\/li\u003e\n\u003cli\u003eParticularly effective for hair frequently heat-styled or chemically treated\u003c\/li\u003e\n\u003cli\u003eColour-treated hair needing gentle, moisture-preserving conditioning\u003c\/li\u003e\n\u003cli\u003eHair exposed to environmental stressors (sun, wind, hard water)\u003c\/li\u003e\n\u003cli\u003eAnyone who washes frequently and needs a nourishing rather than stripping conditioner\u003c\/li\u003e\n\u003cli\u003eSalon professionals looking for a professional-size replenishing conditioner for client use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use after the Authentic Beauty Concept Replenish Shampoo and follow with a weekly Replenish Mask treatment.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eAfter shampooing, gently squeeze excess water from hair\u003c\/li\u003e\n\u003cli\u003eDispense a generous amount into your palm (the 1000ml bottle works best with a pump dispenser)\u003c\/li\u003e\n\u003cli\u003eApply from mid-lengths to ends, avoiding the scalp\u003c\/li\u003e\n\u003cli\u003eFor very dry or damaged hair, work through to the roots\u003c\/li\u003e\n\u003cli\u003eLeave on for 1–3 minutes to allow the nourishing actives to penetrate the hair shaft\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water to seal the cuticle and add shine\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e For an intensive treatment, apply to damp hair, cover with a warm towel, and leave for 5–10 minutes before rinsing. The 1000ml size typically saves 15–20% versus buying multiple standard-size bottles — ideal if you wash your hair frequently or want a salon-size supply at home.\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56385886126459,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/ABC_Replenish_Conditioner_1000ml_028_small_268ce8ea-44a7-403e-bf50-e4fff1852503.png?v=1787145886"},{"product_id":"authentic-beauty-concept-replenish-conditioner-250ml","title":"Authentic Beauty Concept Replenish Conditioner 250ml","description":"\u003ch2\u003eAuthentic Beauty Concept Replenish Conditioner 250ml\u003c\/h2\u003e\u003cp\u003eDry, damaged hair deserves more than a quick rinse-out conditioner. The Authentic Beauty Concept Replenish Conditioner 250ml is a professional-grade, deeply nourishing conditioner formulated to restore moisture balance to depleted hair — delivering genuine softness, detangling, and manageability from the very first use.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, this salon-trusted formula works with your hair's natural structure rather than coating it. The result is hair that feels genuinely replenished — softer, smoother, and healthier — without any artificial weight or build-up.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and available in a convenient 250ml size, the Replenish Conditioner is the perfect introduction to the Authentic Beauty Concept Replenish line — or an ideal travel-friendly companion to your full-size routine.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeeply nourishes and restores moisture to dry, damaged hair\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no coating, no build-up\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eDetangles and smooths without weighing hair down\u003c\/li\u003e\n\u003cli\u003eGentle enough for frequent, regular use\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula in a convenient 250ml size\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Conditioner\u003c\/h3\u003e\u003cp\u003eMost conditioners rely on silicones to deliver instant slip and softness — but silicones build up over time, leaving hair feeling heavy, dull, and dependent on the product. The Replenish Conditioner is different. Its silicone-free formula uses genuine moisturising actives — including Panthenol (Pro-Vitamin B5) and Hydrolysed Keratin — to restore your hair's natural moisture levels from within. The result? Hair that feels genuinely softer, more manageable, and healthier with every wash. In the compact 250ml size, it's the perfect way to experience the full Replenish line — or take salon-quality results wherever you go.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eIdeal for anyone whose hair regularly feels dry, brittle, or depleted\u003c\/li\u003e\n\u003cli\u003eParticularly effective for hair frequently heat-styled or chemically treated\u003c\/li\u003e\n\u003cli\u003eColour-treated hair needing gentle, moisture-preserving conditioning\u003c\/li\u003e\n\u003cli\u003eHair exposed to environmental stressors (sun, wind, hard water)\u003c\/li\u003e\n\u003cli\u003eAnyone looking for a travel-size or trial-size professional conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use after the Authentic Beauty Concept Replenish Cleanser and follow with a weekly Replenish Mask treatment.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eAfter shampooing, gently squeeze excess water from hair\u003c\/li\u003e\n\u003cli\u003eApply a generous amount of Replenish Conditioner from mid-lengths to ends\u003c\/li\u003e\n\u003cli\u003eFor very dry or damaged hair, work through to the roots\u003c\/li\u003e\n\u003cli\u003eLeave on for 1–3 minutes to allow the nourishing actives to penetrate the hair shaft\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water to seal the cuticle and add shine\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For an intensive treatment, apply to damp hair, cover with a warm towel, and leave for 5–10 minutes before rinsing.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404698071419,"sku":null,"price":32.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Replenish_Conditioner_250ml.png?v=1788521083"},{"product_id":"authentic-beauty-concept-replenish-spray-conditioner-250ml","title":"Authentic Beauty Concept Replenish Spray Conditioner 250ml","description":"\u003ch2\u003eAuthentic Beauty Concept Replenish Spray Conditioner 250ml\u003c\/h2\u003e\u003cp\u003eWhen your hair needs instant, on-the-go nourishment, reach for the Authentic Beauty Concept Replenish Spray Conditioner. This lightweight, professional-grade spray delivers targeted moisture replenishment to dry, damaged, and stressed hair — no rinsing required. Whether used as a daily leave-in, a mid-week refresh, or a detangling aid, this silicone-free formula gives your hair the hydration it craves, fast.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Replenish Spray Conditioner hydrates without heaviness — leaving hair soft, manageable, and full of life between washes. It's the same professional Replenish care your hair loves, in a convenient spray format that fits effortlessly into any routine.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists, this is the essential finishing step for anyone building a genuinely restorative haircare routine.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eInstant, lightweight moisture replenishment — no rinsing required\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no build-up, no heaviness\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eDetangles and smooths in seconds\u003c\/li\u003e\n\u003cli\u003eIdeal as a leave-in conditioner or daily hair refresh\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula in a convenient spray\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Spray Conditioner\u003c\/h3\u003e\u003cp\u003eThere's something genuinely satisfying about a product that works the moment you use it. One spray of the Replenish Spray Conditioner and you'll feel the difference — instantly softer, smoother hair with zero effort. It's the kind of product that earns a permanent spot in your bathroom, your gym bag, and your desk drawer. Unlike leave-ins that leave hair feeling sticky or weighed down, this silicone-free formula absorbs beautifully, giving you that just-conditioned feel without a rinse. Your hair. Replenished. Anywhere.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAs a daily leave-in conditioner on damp or dry hair\u003c\/li\u003e\n\u003cli\u003eBetween washes to refresh and re-hydrate dry ends\u003c\/li\u003e\n\u003cli\u003eAs a detangling aid before combing or brushing\u003c\/li\u003e\n\u003cli\u003eAs a heat protection primer before styling (apply to damp hair)\u003c\/li\u003e\n\u003cli\u003eOn colour-treated hair needing gentle, moisture-boosting care\u003c\/li\u003e\n\u003cli\u003eWhenever hair feels dry, frizzy, or lacking in softness\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use as part of the full Authentic Beauty Concept Replenish routine with the Replenish Cleanser and Replenish Conditioner.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eShake the bottle gently before use\u003c\/li\u003e\n\u003cli\u003eHold 20–30cm from hair and spray evenly onto damp or dry hair\u003c\/li\u003e\n\u003cli\u003eFocus on mid-lengths and ends where dryness is most concentrated\u003c\/li\u003e\n\u003cli\u003eComb or brush through for even distribution\u003c\/li\u003e\n\u003cli\u003eLeave in — no rinsing required\u003c\/li\u003e\n\u003cli\u003eStyle as usual\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For an extra nourishing treatment, apply generously to damp hair before air drying — the Replenish actives will work their way into the hair shaft as it dries, leaving it beautifully soft and hydrated.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Behentrimonium Methosulfate, Cetyl Alcohol, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404701872507,"sku":null,"price":33.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Replenish_SprayConditioner_250ml.png?v=1788521117"},{"product_id":"authentic-beauty-concept-replenish-light-cream-mask-200ml","title":"Authentic Beauty Concept Replenish Light Cream Mask 200ml","description":"\u003ch2\u003eAuthentic Beauty Concept Replenish Light Cream Mask 200ml\u003c\/h2\u003e\n\u003cp\u003eSome hair days call for more than a conditioner — they call for a treatment. The Authentic Beauty Concept Replenish Mask is an intensive, professional-grade hair mask formulated to deliver deep, lasting nourishment to dry, damaged, and stressed hair. Rich in moisturising actives, this silicone-free mask goes beyond surface conditioning to genuinely restore your hair's moisture balance, elasticity, and softness — from the inside out.\u003c\/p\u003e\n\u003cp\u003eFree from silicones, parabens, and microplastics, the Replenish Mask works in harmony with your hair's natural structure, delivering concentrated care where your hair needs it most. The result is hair that feels dramatically softer, smoother, and more resilient — after just one use.\u003c\/p\u003e\n\u003cp\u003eDeveloped with salon professionals and trusted by stylists as a weekly must-have, this is the deep treatment step that transforms a good haircare routine into a genuinely restorative one.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIntensive deep moisture treatment for dry, damaged, and stressed hair\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — genuine hydration, not artificial coating\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eRestores elasticity, softness, and manageability\u003c\/li\u003e\n\u003cli\u003eVisibly smoother, healthier hair after just one use\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy You'll Love This Mask\u003c\/h3\u003e\n\u003cp\u003eThere's a reason salon clients always ask what their stylist used — it's because professional treatments deliver results you can actually feel. The Replenish Mask brings that same salon-quality experience home. From the moment you apply it, you'll notice the difference: the rich, luxurious texture melts into hair, instantly smoothing and softening as it works. Rinse it out and you're left with hair that's transformed — silky, bouncy, and genuinely replenished. One weekly treatment and you'll wonder how you ever managed without it.\u003c\/p\u003e\n\u003ch3\u003eWhen to Use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOnce or twice a week as an intensive treatment for dry or damaged hair\u003c\/li\u003e\n\u003cli\u003eAfter heat styling or chemical treatments to restore moisture and elasticity\u003c\/li\u003e\n\u003cli\u003eAs a weekly ritual for colour-treated hair to maintain vibrancy and softness\u003c\/li\u003e\n\u003cli\u003eWhenever hair feels brittle, rough, or dull and in need of a reset\u003c\/li\u003e\n\u003cli\u003eAs part of the full Replenish routine after the Replenish Cleanser\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor best results, use in place of your regular conditioner once or twice a week, followed by the Replenish Spray Conditioner as a leave-in finishing step.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter shampooing with the Replenish Cleanser, gently squeeze excess water from hair\u003c\/li\u003e\n\u003cli\u003eApply a generous amount of Replenish Mask from mid-lengths to ends\u003c\/li\u003e\n\u003cli\u003eFor very dry or damaged hair, work through to the roots\u003c\/li\u003e\n\u003cli\u003eLeave on for 3–5 minutes for regular conditioning, or up to 10–15 minutes for an intensive treatment\u003c\/li\u003e\n\u003cli\u003eFor a deeper treatment, cover with a warm towel or shower cap to boost absorption\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water to seal the cuticle and maximise shine\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cem\u003eTip: For a salon-level intensive treatment, apply to dry hair before shampooing and leave for 20–30 minutes. The mask will deeply penetrate the hair shaft before you cleanse, leaving hair exceptionally soft and nourished.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Argania Spinosa Kernel Oil (Argan Oil), Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404705444219,"sku":null,"price":41.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/3009116_ABC_Replenish_Light_Mask_200ml_061.webp?v=1789125854"},{"product_id":"authentic-beauty-concept-replenish-split-ends-balm-150ml","title":"Authentic Beauty Concept Replenish Split Ends Balm 150ml","description":"\u003ch2\u003eAuthentic Beauty Concept Replenish Balm 150ml\u003c\/h2\u003e\u003cp\u003eDry, frizzy hair needs more than a styling product — it needs a finishing treatment that nourishes as it styles. The Authentic Beauty Concept Replenish Balm is a professional-grade, lightweight balm that delivers targeted moisture and control to dry, coarse, or frizz-prone hair, leaving it beautifully smooth, defined, and touchably soft.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Replenish Balm provides genuine moisturisation and frizz control without the heaviness or build-up of traditional styling balms. It works with your hair's natural texture to enhance softness and smoothness — whether you're air drying, diffusing, or finishing a blowout.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists as the perfect finishing step to the Replenish line, this balm is the final touch that ties together a genuinely restorative haircare routine.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLightweight moisture and frizz control for dry, coarse, or unruly hair\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — genuine nourishment, not artificial coating\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eSmooths and defines without heaviness or build-up\u003c\/li\u003e\n\u003cli\u003eEnhances softness and shine for a polished finish\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Balm\u003c\/h3\u003e\u003cp\u003eThe finishing step is the one that makes all the difference — and the Replenish Balm delivers it effortlessly. A small amount is all you need: work it through your ends and watch frizz smooth away, flyaways settle, and hair take on a healthy, natural shine. It's not heavy, it's not greasy — it's just beautifully balanced. Whether you're heading out after a blowout or letting your hair air dry on a lazy morning, the Replenish Balm gives you that polished, nourished finish that makes your hair look genuinely cared for. Because it is.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAs a finishing step after blow-drying or air drying to smooth frizz and add shine\u003c\/li\u003e\n\u003cli\u003eOn dry hair mid-day to tame flyaways and refresh ends\u003c\/li\u003e\n\u003cli\u003eAs a styling aid to define texture and enhance natural movement\u003c\/li\u003e\n\u003cli\u003eOn colour-treated hair to boost smoothness and protect vibrancy\u003c\/li\u003e\n\u003cli\u003eWhenever hair feels dry, coarse, or difficult to manage\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use as the final step in the full Authentic Beauty Concept Replenish routine, after the Cleanser, Conditioner or Mask, and Spray Conditioner.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eTake a small amount (approximately a 10p coin size) and warm between your palms\u003c\/li\u003e\n\u003cli\u003eApply to damp or dry hair, focusing on mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eSmooth through hair with your fingers or a wide-tooth comb for even distribution\u003c\/li\u003e\n\u003cli\u003eStyle as usual — air dry, diffuse, or blow-dry\u003c\/li\u003e\n\u003cli\u003eAdd more to dry hair as needed for additional smoothness or shine\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For very dry or coarse hair, apply a slightly larger amount to damp hair before air drying. The balm will work into the hair as it dries, delivering deep nourishment and a beautifully smooth finish.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Glycerin, Cetearyl Alcohol, Behentrimonium Methosulfate, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Argania Spinosa Kernel Oil (Argan Oil), Butyrospermum Parkii (Shea) Butter, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404708557179,"sku":null,"price":30.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Replenish_SplitEndRemedy_150ml.png?v=1788528257"},{"product_id":"authentic-beauty-concept-replenish-rich-cream-mask-500ml","title":"Authentic Beauty Concept Replenish Rich Cream Mask 500ml","description":"\u003ch2\u003eAuthentic Beauty Concept Replenish Rich Cream Mask 500ml — For Very Damaged Hair\u003c\/h2\u003e\n\u003cp\u003eFor those who take their haircare seriously, the Authentic Beauty Concept Replenish Rich Cream Mask 500ml delivers the same intensive, professional-grade deep treatment as the 200ml — in a generous salon-size format that offers outstanding value for regular use at home or in the salon. Specifically formulated for very damaged hair, this rich, silicone-free mask goes beyond surface conditioning to genuinely restore your hair's moisture balance, elasticity, and softness from the inside out — rebuilding resilience with every use.\u003c\/p\u003e\n\u003cp\u003eFree from silicones, parabens, and microplastics, the Replenish Mask works in harmony with your hair's natural structure, delivering concentrated repair where very damaged hair needs it most. The result is hair that feels dramatically softer, smoother, and more resilient — wash after wash, treatment after treatment.\u003c\/p\u003e\n\u003cp\u003eDeveloped with salon professionals and trusted by stylists, the 500ml format is ideal for anyone with very damaged hair who uses a mask regularly, or for salon professionals looking for a professional-size replenishing treatment for client use.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIntensive deep repair treatment specifically for very damaged, brittle, and over-stressed hair\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — genuine restoration, not artificial coating\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eRebuilds elasticity, softness, and manageability in very damaged hair\u003c\/li\u003e\n\u003cli\u003eVisibly smoother, healthier hair after just one use\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated and chemically processed hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003e500ml salon-size — exceptional value vs. standard 200ml size\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy You'll Love This Mask\u003c\/h3\u003e\n\u003cp\u003eWhen your hair is very damaged, you need a treatment that genuinely delivers — not one that just masks the problem. The Replenish Mask 500ml gives very damaged hair the intensive, sustained care it needs to recover. The same luxurious, rich texture melts into hair, smoothing, softening, and rebuilding with every use — now in a size that keeps up with an intensive repair routine. Whether you're masking weekly at home or using it daily in the salon, the 500ml delivers salon-quality restoration consistently, economically, and without compromise. Your strongest, healthiest hair — rebuilt.\u003c\/p\u003e\n\u003ch3\u003eWhen to Use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOnce or twice a week as an intensive repair treatment for very damaged hair\u003c\/li\u003e\n\u003cli\u003eAfter heat styling, bleaching, or chemical treatments to restore moisture and elasticity\u003c\/li\u003e\n\u003cli\u003eAs a weekly ritual for colour-treated or chemically processed hair to maintain strength and softness\u003c\/li\u003e\n\u003cli\u003eWhenever very damaged hair feels brittle, rough, snapping, or dull and needs a full reset\u003c\/li\u003e\n\u003cli\u003eIdeal for salon professionals as a professional-size treatment for clients with very damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor best results, use in place of your regular conditioner once or twice a week, followed by the Replenish Spray Conditioner as a leave-in finishing step.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter shampooing with the Replenish Cleanser, gently squeeze excess water from hair\u003c\/li\u003e\n\u003cli\u003eApply a generous amount of Replenish Mask from mid-lengths to ends\u003c\/li\u003e\n\u003cli\u003eFor very damaged hair, work the mask thoroughly through to the roots\u003c\/li\u003e\n\u003cli\u003eLeave on for 5–10 minutes for regular conditioning, or up to 15–20 minutes for an intensive repair treatment\u003c\/li\u003e\n\u003cli\u003eFor a deeper restoration, cover with a warm towel or shower cap to boost absorption into very damaged hair\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water to seal the cuticle and maximise shine\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cem\u003eTip: For a salon-level intensive repair, apply to very damaged dry hair before shampooing and leave for 20–30 minutes. The 500ml size typically saves 15–20% versus buying multiple 200ml jars — ideal if you mask frequently or want a salon-size supply at home.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Argania Spinosa Kernel Oil (Argan Oil), Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404732739963,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Replenish_Mask_500ml.png?v=1788528287"},{"product_id":"authentic-beauty-concept-deep-cleansing-shampoo-300ml","title":"Authentic Beauty Concept Deep Cleansing Shampoo 300ml","description":"\u003ch2\u003eAuthentic Beauty Concept Deep Cleansing Shampoo 300ml\u003c\/h2\u003e\u003cp\u003eWhen your scalp needs a proper reset, reach for the Authentic Beauty Concept Deep Cleansing Shampoo. This professional-grade, purifying shampoo is formulated to remove stubborn product build-up, excess sebum, and environmental impurities from the scalp and hair — without stripping natural moisture or disrupting your hair's natural balance.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Deep Cleansing Shampoo delivers a thorough, refreshing cleanse that leaves the scalp feeling genuinely clean, light, and revitalised. Unlike heavy clarifying shampoos that leave hair feeling squeaky and dry, this formula cleanses deeply while preserving the hair's natural integrity — so your routine products can work more effectively after every use.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists as a regular scalp reset, the Deep Cleansing Shampoo is the essential first step for anyone whose hair needs a fresh start.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeep purifying cleanse to remove product build-up and excess sebum\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no coating, no residue\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eRefreshes and revitalises the scalp without over-stripping\u003c\/li\u003e\n\u003cli\u003eAllows conditioning and treatment products to work more effectively\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, including colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Shampoo\u003c\/h3\u003e\u003cp\u003eYou know that feeling of hair that's been truly, deeply cleaned? Not just rinsed — properly reset? That's what the Deep Cleansing Shampoo delivers every time. It lathers luxuriously, lifting build-up and impurities with ease, and rinses out completely clean. No residue, no heaviness — just a scalp that feels light, fresh, and ready to absorb everything you put on it next. Used regularly as a cleansing reset, it's the product that makes every other product in your routine work better. That's a hard thing to put a price on.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOnce a week or every few washes as a scalp reset and build-up remover\u003c\/li\u003e\n\u003cli\u003eBefore intensive treatments or masks to ensure maximum absorption\u003c\/li\u003e\n\u003cli\u003eWhen switching from silicone-based products to allow the scalp to rebalance\u003c\/li\u003e\n\u003cli\u003eFor oily scalps or anyone who uses a lot of styling products regularly\u003c\/li\u003e\n\u003cli\u003eAny time hair feels heavy, flat, or lacking in volume due to build-up\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, follow with your usual Authentic Beauty Concept conditioner or treatment for your hair type.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet hair thoroughly with warm water\u003c\/li\u003e\n\u003cli\u003eApply a generous amount of Deep Cleansing Shampoo to the scalp\u003c\/li\u003e\n\u003cli\u003eMassage firmly into the scalp using circular motions to break down build-up and stimulate circulation\u003c\/li\u003e\n\u003cli\u003eWork the lather through mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eLeave on for 1–2 minutes to allow the purifying actives to work\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water, then follow with cool water to close the cuticle\u003c\/li\u003e\n\u003cli\u003eFollow immediately with a conditioner or treatment mask for best results\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: If your hair has significant silicone build-up (common when transitioning from conventional products), use the Deep Cleansing Shampoo twice in succession on your first wash. You'll notice an immediate difference in how clean and light your scalp feels.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Salicylic Acid, Panthenol (Pro-Vitamin B5), Citric Acid, Sodium Chloride, Parfum (Fragrance), Benzyl Alcohol, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404734017915,"sku":null,"price":27.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/DeepCleansing_Shampoo_300ml.png?v=1788528316"},{"product_id":"authentic-beauty-concept-deep-cleansing-shampoo-1000ml","title":"Authentic Beauty Concept Deep Cleansing Shampoo 1000ml","description":"\u003ch2\u003eAuthentic Beauty Concept Deep Cleansing Shampoo 1000ml\u003c\/h2\u003e\u003cp\u003eThe same powerful, professional-grade purifying cleanse as the 300ml — now in a generous 1000ml salon-size format that delivers outstanding value for regular home use or professional salon use. The Authentic Beauty Concept Deep Cleansing Shampoo is formulated to remove stubborn product build-up, excess sebum, and environmental impurities from the scalp and hair, without stripping natural moisture or disrupting your hair's natural balance.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Deep Cleansing Shampoo delivers a thorough, refreshing cleanse that leaves the scalp feeling genuinely clean, light, and revitalised. The 1000ml format means you never have to compromise on how often you reset your scalp — and at this size, it's the most economical way to keep your scalp and hair performing at their best.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists, this is the essential scalp reset in a size that keeps up with your routine.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeep purifying cleanse to remove product build-up and excess sebum\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no coating, no residue\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eRefreshes and revitalises the scalp without over-stripping\u003c\/li\u003e\n\u003cli\u003eAllows conditioning and treatment products to work more effectively\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, including colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003e1000ml salon-size — exceptional value vs. standard 300ml size\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Shampoo\u003c\/h3\u003e\u003cp\u003eThat genuinely clean, reset feeling — scalp light, hair fresh, every product working better afterwards — is something worth having regularly. The 1000ml Deep Cleansing Shampoo makes that easy. Same luxurious lather, same thorough purifying cleanse, same silicone-free formula — just more of it, for longer. Whether you're a frequent washer, a salon professional, or simply someone who refuses to run out of their favourite scalp reset, this is the size for you. Great hair starts with a clean scalp. This is how you keep it that way.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOnce a week or every few washes as a scalp reset and build-up remover\u003c\/li\u003e\n\u003cli\u003eBefore intensive treatments or masks to ensure maximum absorption\u003c\/li\u003e\n\u003cli\u003eWhen switching from silicone-based products to allow the scalp to rebalance\u003c\/li\u003e\n\u003cli\u003eFor oily scalps or anyone who uses a lot of styling products regularly\u003c\/li\u003e\n\u003cli\u003eAny time hair feels heavy, flat, or lacking in volume due to build-up\u003c\/li\u003e\n\u003cli\u003eSalon professionals looking for a professional-size purifying shampoo for client use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, follow with your usual Authentic Beauty Concept conditioner or treatment for your hair type.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet hair thoroughly with warm water\u003c\/li\u003e\n\u003cli\u003eApply a generous amount of Deep Cleansing Shampoo to the scalp (the 1000ml bottle works best with a pump dispenser)\u003c\/li\u003e\n\u003cli\u003eMassage firmly into the scalp using circular motions to break down build-up and stimulate circulation\u003c\/li\u003e\n\u003cli\u003eWork the lather through mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eLeave on for 1–2 minutes to allow the purifying actives to work\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water, then follow with cool water to close the cuticle\u003c\/li\u003e\n\u003cli\u003eFollow immediately with a conditioner or treatment mask for best results\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: The 1000ml size typically saves 15–20% versus buying multiple 300ml bottles — ideal if you wash frequently or want a salon-size supply at home. If your hair has significant silicone build-up, use twice in succession on your first wash for a thorough reset.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Salicylic Acid, Panthenol (Pro-Vitamin B5), Citric Acid, Sodium Chloride, Parfum (Fragrance), Benzyl Alcohol, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404738965883,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/DeepCleansing_Shampoo_1000ml.png?v=1788528343"},{"product_id":"authentic-beauty-concept-indulging-fluid-oil-100ml","title":"Authentic Beauty Concept Indulging Fluid Oil 100ml","description":"\u003ch2\u003eAuthentic Beauty Concept Indulging Fluid Oil 100ml\u003c\/h2\u003e\u003cp\u003eSome finishing products add shine. The Authentic Beauty Concept Indulging Fluid Oil does so much more. This luxurious, professional-grade fluid oil is formulated to deliver an exceptional combination of deep nourishment, silky softness, brilliant shine, and effortless frizz control — all in one lightweight, fast-absorbing formula that leaves no residue, no greasiness, and absolutely no compromise.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Indulging Fluid Oil uses a blend of premium botanical oils to nourish and protect the hair from within — not coat it from the outside. The result is hair that looks and feels genuinely indulged: luminous, smooth, and irresistibly touchable, from root to tip.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists as the ultimate multi-tasking finishing oil, this is the product that transforms a great haircare routine into a truly luxurious one.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLightweight fluid oil for instant shine, softness, and frizz control\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — genuine nourishment, not artificial coating\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eFast-absorbing — no greasiness, no residue\u003c\/li\u003e\n\u003cli\u003eSmooths frizz and flyaways for a polished, luminous finish\u003c\/li\u003e\n\u003cli\u003eProvides heat protection when applied before styling\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, including colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Oil\u003c\/h3\u003e\u003cp\u003eThere's a moment, when you run your fingers through freshly oiled hair, that feels genuinely indulgent. That's exactly what the Indulging Fluid Oil delivers — every single time. It's the kind of product that earns compliments. The kind that makes your hair look like you've just stepped out of a salon, whether you're finishing a blowout or simply adding the final touch to air-dried hair. Lightweight enough to use daily, nourishing enough to make a real difference, and silicone-free so it never builds up — this is the finishing oil your hair has been waiting for.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAs a finishing oil on damp or dry hair for instant shine and frizz control\u003c\/li\u003e\n\u003cli\u003eBefore blow-drying as a heat protectant and smoothing primer\u003c\/li\u003e\n\u003cli\u003eOn dry hair mid-day to tame flyaways and refresh shine\u003c\/li\u003e\n\u003cli\u003eOn colour-treated hair to enhance vibrancy and protect against fading\u003c\/li\u003e\n\u003cli\u003eAs a pre-wash treatment applied to dry hair before shampooing for deep nourishment\u003c\/li\u003e\n\u003cli\u003eAny time hair needs an extra boost of luminosity and softness\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use as the finishing step in the full Authentic Beauty Concept Indulging routine.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eDispense 1–3 drops into your palm (adjust amount depending on hair length and thickness)\u003c\/li\u003e\n\u003cli\u003eWarm between your palms and smooth through damp or dry hair, focusing on mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eFor frizz control, smooth lightly over the surface of the hair\u003c\/li\u003e\n\u003cli\u003eFor heat protection, apply to damp hair before blow-drying\u003c\/li\u003e\n\u003cli\u003eStyle as usual — no rinsing required\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: Less is more with a fluid oil — start with 1–2 drops and build up as needed. For very thick or coarse hair, apply to damp hair in sections for even distribution and maximum nourishment.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eCyclopentasiloxane-free base, Argania Spinosa Kernel Oil (Argan Oil), Camellia Sinensis Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopherol (Vitamin E), Parfum (Fragrance), Benzyl Alcohol.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404753285499,"sku":null,"price":39.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Indulging_FluidOil_100ml.png?v=1788528376"},{"product_id":"authentic-beauty-concept-hydrating-jelly-mask-200ml","title":"Authentic Beauty Concept Hydrating Jelly Mask 200ml","description":"\u003ch2\u003eAuthentic Beauty Concept Hydrating Jelly Mask 200ml\u003c\/h2\u003e\u003cp\u003eMeet the treatment that changes everything. The Authentic Beauty Concept Hydrating Jelly Mask is unlike any mask you've used before — a uniquely textured, jelly-format deep hydration treatment that delivers an extraordinary surge of moisture to dry, thirsty hair, leaving it visibly glossier, softer, and more brilliantly alive after every single use.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, this professional-grade jelly mask uses a concentrated blend of hydrating actives to penetrate the hair shaft deeply — restoring moisture balance, enhancing elasticity, and delivering a luminous, glass-like shine that no silicone-based product can replicate. The distinctive jelly texture spreads effortlessly through hair, ensuring even distribution and maximum contact with every strand.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and loved by stylists for the results it delivers from the very first use, the Hydrating Jelly Mask is the weekly treatment your hair has been asking for.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUnique jelly texture for effortless application and even distribution\u003c\/li\u003e\n\u003cli\u003eDeep hydration treatment for dry, thirsty, or dull hair\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — genuine moisture, not artificial shine\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eDelivers brilliant, glass-like shine from the very first use\u003c\/li\u003e\n\u003cli\u003eRestores moisture balance and enhances hair elasticity\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Mask\u003c\/h3\u003e\u003cp\u003eThe moment you open the Hydrating Jelly Mask, you know it's something different. The texture is unlike anything in your haircare routine — light, bouncy, and effortlessly spreadable, melting into hair the moment it makes contact. But it's the results that will keep you coming back: hair so glossy, so hydrated, and so luminously healthy-looking that people will ask what you've done differently. It's not just a mask. It's a weekly ritual you'll genuinely look forward to.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOnce or twice a week as a deep hydration treatment\u003c\/li\u003e\n\u003cli\u003eWhenever hair looks dull, flat, or lacking in moisture and vitality\u003c\/li\u003e\n\u003cli\u003eAfter sun, sea, or heat exposure to restore hydration and shine\u003c\/li\u003e\n\u003cli\u003eAs a pre-event treatment for maximum gloss and luminosity\u003c\/li\u003e\n\u003cli\u003eFor colour-treated hair to enhance vibrancy and extend colour life\u003c\/li\u003e\n\u003cli\u003eAny time hair needs a genuine hydration reset\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use in place of your regular conditioner once or twice a week, following with your preferred Authentic Beauty Concept leave-in or finishing product.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eAfter shampooing, gently squeeze excess water from hair\u003c\/li\u003e\n\u003cli\u003eScoop out a generous amount of Hydrating Jelly Mask and apply from mid-lengths to ends\u003c\/li\u003e\n\u003cli\u003eThe jelly texture will spread easily — work through hair with your fingers for even coverage\u003c\/li\u003e\n\u003cli\u003eFor very dry or damaged hair, work through to the roots\u003c\/li\u003e\n\u003cli\u003eLeave on for 3–5 minutes, or up to 10–15 minutes for an intensive treatment\u003c\/li\u003e\n\u003cli\u003eFor maximum hydration, cover with a warm towel or shower cap during processing\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water to seal the cuticle and maximise shine\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For an extraordinary pre-event shine treatment, apply generously to dry hair 30 minutes before shampooing. The jelly actives will deeply penetrate the hair shaft, delivering exceptional gloss and hydration that lasts for days.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Glycerin, Hydroxyethylcellulose, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Sodium Hyaluronate (Hyaluronic Acid), Aloe Barbadensis Leaf Juice, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404755743099,"sku":null,"price":42.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Hydrating_JellyMask_200ml.png?v=1788528405"},{"product_id":"authentic-beauty-concept-bare-cleanser-300ml","title":"Authentic Beauty Concept Bare Cleanser 300ml","description":"\u003ch2\u003eAuthentic Beauty Concept Bare Cleanser 300ml\u003c\/h2\u003e\u003cp\u003eSometimes the most powerful thing a shampoo can do is simply get out of the way. The Authentic Beauty Concept Bare Cleanser is a beautifully pure, gentle cleansing shampoo formulated for sensitive scalps and anyone who wants a truly clean, uncomplicated wash — free from the extras that can irritate, disrupt, or overwhelm. Stripped back to what matters, this is cleansing at its most honest.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, microplastics, and fragrance, the Bare Cleanser gently removes impurities and excess sebum without disturbing the scalp's natural balance. It's the ideal everyday cleanser for reactive, sensitive, or easily irritated scalps — and the perfect foundation for any haircare routine that prioritises scalp health above all else.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by those who know that the best ingredient is sometimes no ingredient at all, the Bare Cleanser proves that less truly is more.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGentle, thorough cleanse for sensitive or reactive scalps\u003c\/li\u003e\n\u003cli\u003eFragrance-free, silicone-free, paraben-free, and microplastic-free\u003c\/li\u003e\n\u003cli\u003ePreserves the scalp's natural moisture balance\u003c\/li\u003e\n\u003cli\u003eIdeal for everyday use without over-stripping\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, particularly fine, sensitive, or scalp-prone hair\u003c\/li\u003e\n\u003cli\u003eHypoallergenic formula — developed for even the most reactive scalps\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Cleanser\u003c\/h3\u003e\u003cp\u003eIf your scalp has ever reacted badly to a shampoo — itching, flaking, tightness, or just that vague sense that something isn't right — the Bare Cleanser is your answer. It cleanses completely, gently, and honestly, without any of the additives that can send sensitive scalps into overdrive. The lather is soft and reassuring, the rinse is clean and pure, and the result is a scalp that feels genuinely calm and balanced. No drama. No reaction. Just clean, healthy hair and a scalp that finally feels at peace.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAs an everyday shampoo for sensitive, reactive, or easily irritated scalps\u003c\/li\u003e\n\u003cli\u003eFor anyone with a known sensitivity to fragrance or common shampoo additives\u003c\/li\u003e\n\u003cli\u003eAs a gentle cleanse during scalp recovery or after treatments\u003c\/li\u003e\n\u003cli\u003eFor fine hair that needs a lightweight, non-weighing-down cleanse\u003c\/li\u003e\n\u003cli\u003eFor babies, children, or anyone needing an extra-gentle formula\u003c\/li\u003e\n\u003cli\u003eAny time your scalp needs a pure, uncomplicated reset\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, follow with your preferred Authentic Beauty Concept conditioner or treatment suited to your hair type.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet hair thoroughly with warm water\u003c\/li\u003e\n\u003cli\u003eApply a generous amount of Bare Cleanser to the scalp\u003c\/li\u003e\n\u003cli\u003eMassage gently into the scalp using soft, circular motions\u003c\/li\u003e\n\u003cli\u003eWork the lather through mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water, then finish with cool water to close the cuticle\u003c\/li\u003e\n\u003cli\u003eFollow with your preferred conditioner or treatment\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: If you're transitioning from a conventional shampoo and experiencing scalp sensitivity, the Bare Cleanser is the ideal starting point — it allows your scalp to rebalance naturally without any additional ingredients to interfere with the process.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Panthenol (Pro-Vitamin B5), Citric Acid, Sodium Chloride, Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404758593915,"sku":null,"price":27.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Bare_Cleanser_300ml.png?v=1788528436"},{"product_id":"authentic-beauty-concept-bare-cleanser-1000ml","title":"Authentic Beauty Concept Bare Cleanser 1000ml","description":"\u003ch2\u003eAuthentic Beauty Concept Bare Cleanser 1000ml\u003c\/h2\u003e\u003cp\u003eThe same beautifully pure, gentle cleansing formula as the 300ml — now in a generous 1000ml salon-size format that delivers outstanding value for regular home use or professional salon use. The Authentic Beauty Concept Bare Cleanser is formulated for sensitive scalps and anyone who wants a truly clean, uncomplicated wash, free from the additives that can irritate, disrupt, or overwhelm.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, microplastics, and fragrance, the Bare Cleanser gently removes impurities and excess sebum without disturbing the scalp's natural balance. The 1000ml format means you can maintain your gentle cleansing routine consistently and economically — never having to compromise on the purity your scalp depends on.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by those who believe the best ingredient is sometimes no ingredient at all, this is the sensitive scalp staple in a size that keeps up with your routine.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGentle, thorough cleanse for sensitive or reactive scalps\u003c\/li\u003e\n\u003cli\u003eFragrance-free, silicone-free, paraben-free, and microplastic-free\u003c\/li\u003e\n\u003cli\u003ePreserves the scalp's natural moisture balance\u003c\/li\u003e\n\u003cli\u003eIdeal for everyday use without over-stripping\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, particularly fine, sensitive, or scalp-prone hair\u003c\/li\u003e\n\u003cli\u003eHypoallergenic formula — developed for even the most reactive scalps\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003e1000ml salon-size — exceptional value vs. standard 300ml size\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Cleanser\u003c\/h3\u003e\u003cp\u003eWhen you find a shampoo your scalp genuinely loves, you never want to run out. The Bare Cleanser 1000ml makes sure you don't. The same pure, gentle, fragrance-free formula your scalp relies on — now in a size that lasts, saves, and simplifies. Whether you wash daily, have a household of sensitive scalps to care for, or simply want the reassurance of a well-stocked bathroom shelf, this is the size for you. Clean, calm, balanced hair — every single wash, for longer.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAs an everyday shampoo for sensitive, reactive, or easily irritated scalps\u003c\/li\u003e\n\u003cli\u003eFor anyone with a known sensitivity to fragrance or common shampoo additives\u003c\/li\u003e\n\u003cli\u003eAs a gentle cleanse during scalp recovery or after treatments\u003c\/li\u003e\n\u003cli\u003eFor fine hair that needs a lightweight, non-weighing-down cleanse\u003c\/li\u003e\n\u003cli\u003eSalon professionals looking for a professional-size gentle cleanser for client use\u003c\/li\u003e\n\u003cli\u003eAny time your scalp needs a pure, uncomplicated reset\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, follow with your preferred Authentic Beauty Concept conditioner or treatment suited to your hair type.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet hair thoroughly with warm water\u003c\/li\u003e\n\u003cli\u003eApply a generous amount of Bare Cleanser to the scalp (the 1000ml bottle works best with a pump dispenser)\u003c\/li\u003e\n\u003cli\u003eMassage gently into the scalp using soft, circular motions\u003c\/li\u003e\n\u003cli\u003eWork the lather through mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water, then finish with cool water to close the cuticle\u003c\/li\u003e\n\u003cli\u003eFollow with your preferred conditioner or treatment\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: The 1000ml size typically saves 15–20% versus buying multiple 300ml bottles — ideal if you wash frequently, have a sensitive scalp that needs daily cleansing, or want a salon-size supply at home.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Panthenol (Pro-Vitamin B5), Citric Acid, Sodium Chloride, Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404764688763,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Bare_Cleanser_1000ml.png?v=1788528463"},{"product_id":"authentic-beauty-concept-beauty-potion-50ml","title":"Authentic Beauty Concept Beauty Potion 50ml","description":"\u003ch2\u003eAuthentic Beauty Concept Beauty Potion 50ml\u003c\/h2\u003e\u003cp\u003eSome products are simply extraordinary. The Authentic Beauty Concept Beauty Potion is one of them. This highly concentrated, professional-grade hair treatment is formulated to deliver a transformative combination of strength, shine, and vitality to all hair types — in a potent, fast-acting formula that works from the very first drop. This is not an ordinary serum. This is a beauty potion.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Beauty Potion harnesses a powerful blend of premium active ingredients to visibly improve hair health with every use — strengthening the hair fibre, restoring luminosity, and delivering a radiant, healthy vitality that speaks for itself. Concentrated by design, a little goes a very long way.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and coveted by stylists as the ultimate pre-styling or finishing treatment, the Beauty Potion is the secret weapon your haircare routine has been missing.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHighly concentrated treatment for strength, shine, and hair vitality\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — genuine improvement, not surface disguise\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eVisibly strengthens the hair fibre and reduces breakage\u003c\/li\u003e\n\u003cli\u003eDelivers extraordinary luminosity and glass-like shine\u003c\/li\u003e\n\u003cli\u003eWorks on all hair types — fine, thick, curly, straight, colour-treated\u003c\/li\u003e\n\u003cli\u003eConcentrated formula — a little goes a very long way\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Potion\u003c\/h3\u003e\u003cp\u003eThere's a reason it's called a potion. The moment you incorporate the Beauty Potion into your routine, something shifts. Your hair looks different — more alive, more luminous, more like the hair you always wanted. It's the kind of result that makes you examine the bottle in disbelief. The kind of product that becomes non-negotiable. Concentrated enough to last, potent enough to transform, and pure enough to use without compromise — the Beauty Potion is the one product in the Authentic Beauty Concept range that does something truly magical.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAs a pre-styling treatment on damp hair for strength and heat protection\u003c\/li\u003e\n\u003cli\u003eAs a finishing serum on dry hair for extraordinary shine and smoothness\u003c\/li\u003e\n\u003cli\u003eAs a weekly intensive treatment applied to dry hair before shampooing\u003c\/li\u003e\n\u003cli\u003eOn colour-treated hair to enhance vibrancy and protect colour longevity\u003c\/li\u003e\n\u003cli\u003eAny time hair needs an urgent boost of vitality, strength, or luminosity\u003c\/li\u003e\n\u003cli\u003eFor all hair types — particularly fine hair that needs strength without weight\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use as part of the complete Authentic Beauty Concept routine alongside your line-specific cleanser and conditioner.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eDispense 1–2 drops into your palm (this formula is highly concentrated — start with less)\u003c\/li\u003e\n\u003cli\u003eWarm between your palms and apply to damp or dry hair, focusing on mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eFor a pre-styling application, distribute evenly through damp hair before blow-drying\u003c\/li\u003e\n\u003cli\u003eFor a finishing application, smooth lightly over dry hair for instant shine and smoothness\u003c\/li\u003e\n\u003cli\u003eNo rinsing required\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For an intensive overnight treatment, apply 3–4 drops to dry hair before bed, comb through, and cover with a silk hair wrap. Shampoo out in the morning — the results will speak for themselves.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eCyclopentasiloxane-free base, Argania Spinosa Kernel Oil (Argan Oil), Camellia Sinensis Seed Oil, Rosa Canina Fruit Oil (Rosehip Oil), Tocopherol (Vitamin E), Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Parfum (Fragrance), Benzyl Alcohol.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404770324859,"sku":null,"price":56.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Beauty_Potion_50ml_68270692-0137-483c-ba09-8df0f3d7cd83.png?v=1788528526"},{"product_id":"authentic-beauty-concept-hydrating-jelly-mask-500ml","title":"Authentic Beauty Concept Hydrating Jelly Mask 500ml","description":"\u003ch2\u003eAuthentic Beauty Concept Hydrating Jelly Mask 500ml\u003c\/h2\u003e\u003cp\u003eThe same extraordinary, glass-like hydration of the Authentic Beauty Concept Hydrating Jelly Mask — now in a generous 500ml salon-size format for those who refuse to compromise on their weekly hair ritual. This uniquely textured, professional-grade jelly treatment delivers a concentrated surge of deep moisture, brilliant shine, and renewed elasticity to dry, thirsty hair, wash after wash.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Hydrating Jelly Mask uses a concentrated blend of hydrating actives to penetrate the hair shaft deeply — restoring moisture balance and delivering a luminous, glass-like shine that no silicone-based product can replicate. The 500ml size is ideal for frequent maskers, households with multiple users, or salon professionals who want a professional-size hydrating treatment on hand for client use.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and loved by stylists for the results it delivers from the very first use, the 500ml Hydrating Jelly Mask is your weekly ritual, supersized.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUnique jelly texture for effortless application and even distribution\u003c\/li\u003e\n\u003cli\u003eDeep hydration treatment for dry, thirsty, or dull hair\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — genuine moisture, not artificial shine\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eDelivers brilliant, glass-like shine from the very first use\u003c\/li\u003e\n\u003cli\u003eRestores moisture balance and enhances hair elasticity\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003e500ml salon-size — exceptional value vs. standard 200ml size\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Mask\u003c\/h3\u003e\u003cp\u003eOnce you've experienced the Hydrating Jelly Mask, weekly masking stops feeling like a chore and starts feeling like the highlight of your haircare routine. That distinctive jelly texture, the effortless application, the extraordinary shine — it's all here in the 500ml, ready whenever you are. Never running low, never cutting your treatment short, never having to choose between a quick application and the full experience. Just consistently brilliant, deeply hydrated, luminously healthy hair — week after week.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOnce or twice a week as a deep hydration treatment\u003c\/li\u003e\n\u003cli\u003eWhenever hair looks dull, flat, or lacking in moisture and vitality\u003c\/li\u003e\n\u003cli\u003eAfter sun, sea, or heat exposure to restore hydration and shine\u003c\/li\u003e\n\u003cli\u003eAs a pre-event treatment for maximum gloss and luminosity\u003c\/li\u003e\n\u003cli\u003eFor colour-treated hair to enhance vibrancy and extend colour life\u003c\/li\u003e\n\u003cli\u003eSalon professionals looking for a professional-size hydrating mask for client use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use in place of your regular conditioner once or twice a week, following with your preferred Authentic Beauty Concept leave-in or finishing product.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eAfter shampooing, gently squeeze excess water from hair\u003c\/li\u003e\n\u003cli\u003eScoop out a generous amount of Hydrating Jelly Mask and apply from mid-lengths to ends\u003c\/li\u003e\n\u003cli\u003eWork through hair with your fingers for even coverage — the jelly texture spreads effortlessly\u003c\/li\u003e\n\u003cli\u003eFor very dry or damaged hair, work through to the roots\u003c\/li\u003e\n\u003cli\u003eLeave on for 3–5 minutes, or up to 10–15 minutes for an intensive treatment\u003c\/li\u003e\n\u003cli\u003eCover with a warm towel or shower cap for maximum hydration absorption\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water to seal the cuticle and maximise shine\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: The 500ml size typically saves 15–20% versus buying multiple 200ml jars — ideal if you mask frequently or want a salon-size supply at home. For an extraordinary pre-event shine treatment, apply generously to dry hair 30 minutes before shampooing.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Glycerin, Hydroxyethylcellulose, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Sodium Hyaluronate (Hyaluronic Acid), Aloe Barbadensis Leaf Juice, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404803748219,"sku":null,"price":56.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Hydrating_JellyMask_500ml.png?v=1788528800"},{"product_id":"authentic-beauty-concept-flawless-primer-250ml","title":"Authentic Beauty Concept Flawless Primer 250ml","description":"\u003ch2\u003eAuthentic Beauty Concept Flawless Primer 250ml\u003c\/h2\u003e\u003cp\u003eGreat styling starts before you pick up the hairdryer. The Authentic Beauty Concept Flawless Primer is a professional-grade, pre-styling treatment designed to prepare hair for flawless results — whether you're blow-drying, straightening, curling, or simply letting your hair air dry to perfection. Applied to damp hair before styling, this lightweight primer smooths the cuticle, provides targeted heat protection, and creates the ideal base for any style — with zero silicones and zero compromise.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Flawless Primer works with your hair's natural structure to enhance smoothness, reduce frizz, and extend the longevity of your style. It's the step that makes everything else work better — and the product that explains why salon blowouts always look so much more polished than the ones we attempt at home.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists as the essential pre-styling step, the Flawless Primer is the foundation of every great hair day.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLightweight pre-styling primer for smooth, frizz-free styling results\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — genuine smoothness, not artificial coating\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eProvides heat protection during blow-drying and heat styling\u003c\/li\u003e\n\u003cli\u003eReduces frizz and flyaways for a polished, salon-quality finish\u003c\/li\u003e\n\u003cli\u003eExtends the longevity of your style\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, including colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Primer\u003c\/h3\u003e\u003cp\u003eThere's a reason professional stylists always apply something to your hair before they blow-dry it — and the Flawless Primer is exactly that something. It's the step that turns a good blowout into a great one, that makes your straightener glide more smoothly, that keeps your curls defined for longer. Applied to damp hair before styling, it creates a protective, smoothing base that makes everything that follows easier, faster, and more polished. Once you start using a primer, skipping it will feel like painting without an undercoat. You'll never go back.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOn damp hair before blow-drying as a heat protectant and smoothing primer\u003c\/li\u003e\n\u003cli\u003eBefore straightening or curling to protect and enhance results\u003c\/li\u003e\n\u003cli\u003eOn damp hair before air drying for frizz-free, smooth natural texture\u003c\/li\u003e\n\u003cli\u003eAs a daily pre-styling step for all hair types and styling methods\u003c\/li\u003e\n\u003cli\u003eOn colour-treated hair to protect colour and enhance vibrancy during styling\u003c\/li\u003e\n\u003cli\u003eAny time you want a more polished, longer-lasting style\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use as part of the complete Authentic Beauty Concept routine, applied after your cleanser and conditioner and before any heat styling.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eAfter washing and conditioning, gently towel-dry hair to remove excess moisture\u003c\/li\u003e\n\u003cli\u003eShake the bottle and apply the Flawless Primer evenly through damp hair from mid-lengths to ends\u003c\/li\u003e\n\u003cli\u003eComb through for even distribution\u003c\/li\u003e\n\u003cli\u003eStyle immediately as usual — blow-dry, straighten, curl, or air dry\u003c\/li\u003e\n\u003cli\u003eNo rinsing required\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For an extra-smooth blowout, apply the Flawless Primer section by section and comb through each section before blow-drying. The even distribution will give you a more uniform, polished result — and your blowout will last noticeably longer.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Cetrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404817478011,"sku":null,"price":30.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Flawless_Primer_250ml.png?v=1788528705"},{"product_id":"authentic-beauty-concept-amplify-mousse-200ml","title":"Authentic Beauty Concept Amplify Mousse 200ml","description":"\u003ch2\u003eAuthentic Beauty Concept Amplify Mousse 200ml\u003c\/h2\u003e\u003cp\u003eVolume that lasts. The Authentic Beauty Concept Amplify Mousse is a professional-grade, lightweight volumising mousse formulated to deliver genuine lift, body, and long-lasting hold to fine, flat, or limp hair — without the heaviness, stickiness, or build-up of conventional mousses. This is the mousse that actually does what it promises, from the first pump to the last.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Amplify Mousse creates real volume from the roots, enhancing natural texture and movement while providing a flexible, touchable hold that keeps hair looking full and alive throughout the day. Whether you're air drying for natural waves, diffusing for defined curls, or blow-drying for a full, bouncy blowout, the Amplify Mousse gives you the volume you want — and keeps it there.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists as the go-to volumising product for fine and medium hair types, the Amplify Mousse is the styling step that makes a genuine difference.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLightweight volumising mousse for lift, body, and long-lasting hold\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no build-up, no heaviness\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eEnhances natural texture and movement\u003c\/li\u003e\n\u003cli\u003eFlexible, touchable hold that lasts all day\u003c\/li\u003e\n\u003cli\u003eIdeal for fine, flat, or limp hair needing genuine volume\u003c\/li\u003e\n\u003cli\u003eSuitable for all styling methods — air dry, diffuse, or blow-dry\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Mousse\u003c\/h3\u003e\u003cp\u003eFine hair deserves better than mousse that promises volume and delivers crunch. The Amplify Mousse is different — genuinely lightweight, genuinely volumising, and genuinely long-lasting. Apply it to damp roots, work it through, and style as usual. The difference is immediate: more lift at the roots, more body through the lengths, more movement in the finished style. And it stays that way. No collapse by lunchtime, no sticky residue by evening — just consistently full, bouncy, beautiful hair from morning to night.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOn damp hair before blow-drying for maximum root lift and volume\u003c\/li\u003e\n\u003cli\u003eBefore diffusing to enhance and define natural curl and wave with added body\u003c\/li\u003e\n\u003cli\u003eBefore air drying for effortless, natural volume and texture\u003c\/li\u003e\n\u003cli\u003eFor fine or flat hair needing a reliable, everyday volumising styling product\u003c\/li\u003e\n\u003cli\u003eOn colour-treated hair to add body and enhance vibrancy\u003c\/li\u003e\n\u003cli\u003eAny time your hair needs a genuine, long-lasting volume boost\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use as part of the complete Authentic Beauty Concept routine, applied after your cleanser and conditioner on damp hair before styling.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eShake the can well before use\u003c\/li\u003e\n\u003cli\u003eDispense a golf-ball sized amount of mousse into your palm (adjust for hair length and thickness)\u003c\/li\u003e\n\u003cli\u003eWork through damp hair from roots to ends, focusing on the roots for maximum lift\u003c\/li\u003e\n\u003cli\u003eScrunch through mid-lengths and ends to enhance natural texture and movement\u003c\/li\u003e\n\u003cli\u003eStyle as usual — blow-dry with a round brush for volume, diffuse for curls, or air dry for natural texture\u003c\/li\u003e\n\u003cli\u003eFinish with a light-hold spray if needed to lock in the style\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For extra root lift during a blowout, flip your head upside down and blow-dry the roots first with a concentrator nozzle. The Amplify Mousse will lock in the volume at the root as it dries, giving you a noticeably fuller, longer-lasting result.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), VP\/VA Copolymer, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, PEG-40 Hydrogenated Castor Oil, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid, Isobutane, Propane.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404818362747,"sku":null,"price":30.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Amplify_Mousse_200ml.png?v=1788528679"},{"product_id":"authentic-beauty-concept-shaping-cream-150ml","title":"Authentic Beauty Concept Shaping Cream 150ml","description":"\u003ch2\u003eAuthentic Beauty Concept Shaping Cream 150ml\u003c\/h2\u003e\u003cp\u003eShape it. Define it. Own it. The Authentic Beauty Concept Shaping Cream is a professional-grade, versatile styling cream formulated to give hair definition, texture, and flexible hold — without the rigidity, crunch, or build-up of conventional styling products. Whether you're defining natural curls, creating effortless waves, or shaping a sleek, polished style, this lightweight cream delivers the control you need with the freedom to restyle throughout the day.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Shaping Cream nourishes as it styles, working with your hair's natural texture to enhance definition and movement without compromise. The result is hair that looks deliberately styled but feels completely natural — touchable, flexible, and alive.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists as the go-to styling cream for curl definition and texture work, the Shaping Cream is the product that gives you total creative control over your style.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVersatile styling cream for definition, texture, and flexible hold\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no build-up, no crunch\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eNourishes hair as it styles — hold without dryness\u003c\/li\u003e\n\u003cli\u003eEnhances natural curl and wave definition\u003c\/li\u003e\n\u003cli\u003eFlexible hold — restyle throughout the day without re-applying\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types and textures\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Cream\u003c\/h3\u003e\u003cp\u003eThe best styling products are the ones you forget you're wearing — because your hair just looks good, moves naturally, and stays that way all day. The Shaping Cream is exactly that product. Apply it to damp or dry hair, work it through with your fingers, and your style just falls into place. Curls look defined but not crunchy. Waves look effortless but not limp. Straight styles look polished but not plastered. It's the kind of versatile, everyday product that works with whatever your hair wants to do — and makes it look like you planned it that way all along.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOn damp hair to define and enhance natural curl or wave patterns\u003c\/li\u003e\n\u003cli\u003eOn dry hair to add texture, definition, and separation\u003c\/li\u003e\n\u003cli\u003eAs a finishing cream for sleek, polished styles needing light hold\u003c\/li\u003e\n\u003cli\u003eFor braids, twists, or updos needing definition and hold without stiffness\u003c\/li\u003e\n\u003cli\u003eOn colour-treated hair to enhance texture and protect vibrancy\u003c\/li\u003e\n\u003cli\u003eAny time you want flexible, touchable hold with a natural finish\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use as part of the complete Authentic Beauty Concept routine, applied after your cleanser and conditioner on damp or dry hair.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eTake a small amount (approximately a 10p coin size) and warm between your palms\u003c\/li\u003e\n\u003cli\u003eApply to damp or dry hair, working through from mid-lengths to ends\u003c\/li\u003e\n\u003cli\u003eFor curl definition, scrunch upwards through the hair to encourage the natural curl pattern\u003c\/li\u003e\n\u003cli\u003eFor texture and separation, work through with fingertips using a raking motion\u003c\/li\u003e\n\u003cli\u003eFor a sleeker finish, smooth through hair with a comb or brush\u003c\/li\u003e\n\u003cli\u003eAir dry or diffuse for natural results, or blow-dry for a more polished finish\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For second-day curls, emulsify a small amount of Shaping Cream between your palms with a few drops of water and scrunch through hair to refresh definition and eliminate frizz without re-washing.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Glycerin, Cetearyl Alcohol, Behentrimonium Methosulfate, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, PEG-40 Hydrogenated Castor Oil, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404819739003,"sku":null,"price":30.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/ShapingCream_150ml.png?v=1788528646"},{"product_id":"authentic-beauty-concept-gritty-wax-paste-85ml","title":"Authentic Beauty Concept Gritty Wax Paste 85ml","description":"\u003ch2\u003eAuthentic Beauty Concept Gritty Wax Paste 85ml\u003c\/h2\u003e\u003cp\u003eFor those who want real texture, real definition, and a finish that looks effortlessly undone — the Authentic Beauty Concept Gritty Wax Paste is exactly that. This professional-grade, medium-hold wax paste is formulated to create genuine texture, separation, and a natural matte finish that makes hair look lived-in, intentional, and authentically styled. No shine, no stiffness — just beautifully gritty, workable texture that lasts.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Gritty Wax Paste provides a flexible, reworkable hold that lets you reshape and refine your style throughout the day without re-applying. Whether you're creating a textured crop, a tousled wave, or a deliberately dishevelled finish, this wax paste gives you the control and the character to pull it off.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists for editorial texture work and everyday styling alike, the Gritty Wax Paste is the finishing product for those who don't want their hair to look finished.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMedium-hold wax paste for texture, separation, and a natural matte finish\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no build-up, no artificial shine\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eReworkable hold — reshape and refine throughout the day\u003c\/li\u003e\n\u003cli\u003eCreates a lived-in, effortlessly textured look\u003c\/li\u003e\n\u003cli\u003eIdeal for short to medium hair lengths\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Wax Paste\u003c\/h3\u003e\u003cp\u003eThe best texture products are the ones that look like you didn't use a product at all — just hair that happens to look exactly right. The Gritty Wax Paste nails that balance perfectly. A small amount warmed between the palms, worked through dry hair with fingertips, and suddenly everything has more life, more dimension, and more character. It's not stiff. It's not shiny. It's just genuinely, gritty good — the kind of effortless texture that takes about thirty seconds to achieve and lasts all day.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOn dry hair as a finishing product for texture, separation, and matte definition\u003c\/li\u003e\n\u003cli\u003eFor short to medium styles needing a lived-in, effortless finish\u003c\/li\u003e\n\u003cli\u003eFor tousled waves, textured crops, or deliberately undone styles\u003c\/li\u003e\n\u003cli\u003eTo add definition and separation to naturally curly or wavy hair\u003c\/li\u003e\n\u003cli\u003eAs a reworkable finishing product for styles that need adjustment throughout the day\u003c\/li\u003e\n\u003cli\u003eAny time you want texture and character without shine or stiffness\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use on dry or nearly-dry hair as the final styling step in your Authentic Beauty Concept routine.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eTake a very small amount (start with less than you think you need) and warm thoroughly between your palms\u003c\/li\u003e\n\u003cli\u003eWork through dry hair using fingertips, focusing on the ends and surface for texture and separation\u003c\/li\u003e\n\u003cli\u003eBuild up product gradually for more definition and hold\u003c\/li\u003e\n\u003cli\u003eUse fingertips to shape, piece, and refine the style as desired\u003c\/li\u003e\n\u003cli\u003eRework throughout the day as needed — no re-application required\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For maximum texture and grit, apply to completely dry hair. For a softer, more pliable hold, apply to slightly damp hair and allow to dry naturally. Less is always more with a wax paste — you can always add more, but taking it away means washing and starting again.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Beeswax (Cera Alba), Kaolin (White Clay), Glycerin, Panthenol (Pro-Vitamin B5), PEG-40 Hydrogenated Castor Oil, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404823769467,"sku":null,"price":28.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/GrittyWax_85ml.png?v=1788528619"},{"product_id":"authentic-beauty-concept-solid-pomade-85ml","title":"Authentic Beauty Concept Solid Pomade 85ml","description":"\u003ch2\u003eAuthentic Beauty Concept Solid Pomade 85ml\u003c\/h2\u003e\u003cp\u003eControl that commands attention. The Authentic Beauty Concept Solid Pomade is a professional-grade, strong-hold pomade formulated to deliver sleek, defined styles with a natural, healthy shine — without the greasiness, build-up, or stiffness of conventional pomades. Whether you're sculpting a classic side part, creating a polished quiff, or locking in a sleek, editorial finish, this solid pomade gives you the hold, the control, and the shine to pull it off perfectly.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Solid Pomade provides a firm but workable hold that keeps styles in place throughout the day without sacrificing flexibility or natural movement. The smooth, solid texture warms effortlessly between the palms, making application precise, even, and completely mess-free.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists for classic and contemporary styling alike, the Solid Pomade is the finishing product that means business.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eStrong-hold solid pomade for sleek, defined, polished styles\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no build-up, no greasiness\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eNatural, healthy shine without an artificial or greasy finish\u003c\/li\u003e\n\u003cli\u003eFirm but workable hold — style stays in place without stiffness\u003c\/li\u003e\n\u003cli\u003eSmooth solid texture — warms easily for precise, mess-free application\u003c\/li\u003e\n\u003cli\u003eIdeal for short to medium hair lengths\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Pomade\u003c\/h3\u003e\u003cp\u003eA great pomade is one of those products that quietly earns your trust — because it just works, every single time. The Solid Pomade is that product. It holds without crunch, shines without grease, and styles without fuss. Warm a small amount between your palms, work it through, and your style is set — clean, polished, and exactly where you want it. From a sharp side part on a Monday morning to a slicked-back editorial look on a Friday night, the Solid Pomade delivers consistently, reliably, and beautifully. This is what control looks like.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFor classic styles requiring strong hold and a polished, natural shine finish\u003c\/li\u003e\n\u003cli\u003eFor slicked-back styles, side parts, quiffs, or defined fringes\u003c\/li\u003e\n\u003cli\u003eOn short to medium hair needing all-day hold and definition\u003c\/li\u003e\n\u003cli\u003eFor editorial or occasion styling requiring a sleek, controlled finish\u003c\/li\u003e\n\u003cli\u003eAs a finishing product to lock in a style with maximum hold\u003c\/li\u003e\n\u003cli\u003eAny time you need reliable, strong hold with a clean, non-greasy finish\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use on dry or slightly damp hair as the final styling step in your Authentic Beauty Concept routine.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eTake a small amount of Solid Pomade and warm thoroughly between your palms until it melts to a smooth, workable consistency\u003c\/li\u003e\n\u003cli\u003eApply to dry or slightly damp hair, working through from roots to ends for full coverage\u003c\/li\u003e\n\u003cli\u003eUse a comb or your fingers to shape and define the style as desired\u003c\/li\u003e\n\u003cli\u003eFor a sleeker finish, use a fine-tooth comb for precise definition and separation\u003c\/li\u003e\n\u003cli\u003eFor maximum hold, apply to dry hair; for a softer finish, apply to slightly damp hair\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For a classic, high-shine finish, apply to damp hair and blow-dry into shape using a round brush, then finish with a touch more pomade on dry hair to lock in the style and add shine. The Solid Pomade will give you a barbershop-quality result at home.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Beeswax (Cera Alba), Carnauba Wax (Copernicia Cerifera Cera), Glycerin, Panthenol (Pro-Vitamin B5), PEG-40 Hydrogenated Castor Oil, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404825899387,"sku":null,"price":28.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/SolidPomade_85ml.png?v=1788528584"},{"product_id":"authentic-beauty-concept-dry-shampoo-250ml","title":"Authentic Beauty Concept Dry Shampoo 250ml","description":"\u003ch2\u003eAuthentic Beauty Concept Dry Shampoo 250ml\u003c\/h2\u003e\u003cp\u003eMore than just a quick fix. The Authentic Beauty Concept Dry Shampoo is a professional-grade, instant-refresh formula that absorbs excess oil, revives roots, and adds genuine volume to second-day hair — without the white residue, heavy build-up, or scalp-clogging starch of conventional dry shampoos. This is the dry shampoo that actually feels clean, looks invisible, and treats your scalp with the respect it deserves.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Dry Shampoo uses a refined blend of absorbing powders to lift oil, add body, and refresh hair from roots to ends in seconds. The result is hair that looks and feels freshly washed — full of volume, free of grease, and ready for whatever the day brings.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists as the essential in-between-wash refresh, the Authentic Beauty Concept Dry Shampoo is the product that makes every day a good hair day.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eInstantly absorbs excess oil for fresh, clean-looking roots\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no build-up, no scalp clogging\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eAdds genuine volume and body to flat, second-day hair\u003c\/li\u003e\n\u003cli\u003eInvisible finish — no white residue or chalky cast\u003c\/li\u003e\n\u003cli\u003eExtends time between washes without compromising scalp health\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types and colours\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Dry Shampoo\u003c\/h3\u003e\u003cp\u003eSecond-day hair gets a bad reputation — and this dry shampoo is here to change that. A quick spray at the roots, a massage with the fingertips, and suddenly your hair has volume, freshness, and life again. No white cast, no heaviness, no compromise — just hair that looks like you washed it this morning, even if you didn't. Whether you're extending a blowout, refreshing after the gym, or simply buying yourself an extra day between washes, the Dry Shampoo delivers the kind of clean, voluminous result that makes you wonder why you ever washed your hair daily in the first place.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOn second or third-day hair to absorb oil and restore freshness and volume\u003c\/li\u003e\n\u003cli\u003eAfter exercise to quickly refresh roots without washing\u003c\/li\u003e\n\u003cli\u003eTo extend the life of a blowout or styled look\u003c\/li\u003e\n\u003cli\u003eAs a pre-styling volumising spray for added root lift and texture\u003c\/li\u003e\n\u003cli\u003eAny time hair needs an instant refresh between washes\u003c\/li\u003e\n\u003cli\u003eFor fine hair that loses volume quickly and needs a regular lift boost\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use as part of your Authentic Beauty Concept routine to extend freshness between washes.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eShake the can well before use\u003c\/li\u003e\n\u003cli\u003eHold approximately 20–25cm from the roots and spray evenly in sections\u003c\/li\u003e\n\u003cli\u003eFocus on the roots and oiliest areas of the scalp\u003c\/li\u003e\n\u003cli\u003eAllow to absorb for 30–60 seconds\u003c\/li\u003e\n\u003cli\u003eMassage thoroughly into the scalp with fingertips to distribute the absorbing powders and eliminate any residue\u003c\/li\u003e\n\u003cli\u003eStyle as usual — brush through or tousle with fingers for a natural finish\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For maximum volume, apply the Dry Shampoo to clean, dry hair at the roots before styling. Used as a pre-styling volumiser, it creates a grippy base that helps your blowout last significantly longer — a trick borrowed directly from the salon.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eIsobutane, Propane, Alcohol Denat., Oryza Sativa (Rice) Starch, Silica, Panthenol (Pro-Vitamin B5), Parfum (Fragrance), Benzyl Alcohol.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404829798779,"sku":null,"price":30.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Dry_Shampoo_250ml.png?v=1788528556"},{"product_id":"authentic-beauty-concept-strong-hold-hairspray-300ml","title":"Authentic Beauty Concept Strong Hold Hairspray 300ml","description":"\u003ch2\u003eAuthentic Beauty Concept Strong Hold Hairspray 300ml\u003c\/h2\u003e\u003cp\u003eThe finishing touch that makes everything last. The Authentic Beauty Concept Strong Hold Hairspray is a professional-grade, long-lasting hold spray formulated to lock in your style with a firm, flexible hold that keeps hair exactly where you want it — without the stiffness, stickiness, or build-up of conventional hairsprays. This is the hairspray that holds all day and still lets your hair move like hair.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Strong Hold Hairspray delivers reliable, all-day hold with a natural, non-tacky finish that looks and feels clean from application to end of day. The fine, even mist distributes evenly without weighing hair down or creating product patches — just consistent, professional hold from first spray to last.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists as the essential finishing step for all styles and occasions, the Strong Hold Hairspray is the product that makes your effort last.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eStrong, long-lasting hold for all hair types and styles\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no build-up, no stickiness\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eFlexible hold — firm enough to last, natural enough to move\u003c\/li\u003e\n\u003cli\u003eFine, even mist for consistent, non-patchy application\u003c\/li\u003e\n\u003cli\u003eNatural, non-tacky finish that looks and feels clean all day\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types and styling methods\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Hairspray\u003c\/h3\u003e\u003cp\u003eA great hairspray is one you forget you've applied — because your hair just stays exactly as you styled it, moves naturally, and still looks great hours later. The Strong Hold Hairspray is that hairspray. No helmet head, no crunchy finish, no mid-afternoon collapse. Just the reassurance that whatever you created this morning — the blowout, the updo, the effortless wave — will still be there when you need it. That's what professional-grade finishing looks like.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAs a finishing spray to lock in any style for long-lasting hold\u003c\/li\u003e\n\u003cli\u003eFor updos, occasion styles, or any look that needs to last all day or evening\u003c\/li\u003e\n\u003cli\u003eTo set a blowout and extend its life between washes\u003c\/li\u003e\n\u003cli\u003eFor fine hair needing extra hold and support throughout the day\u003c\/li\u003e\n\u003cli\u003eAs a mid-day refresh spray to revive and reset a style\u003c\/li\u003e\n\u003cli\u003eAny time you want professional, reliable hold with a natural finish\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use as the final step in your Authentic Beauty Concept styling routine, after all other styling products have been applied.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eShake the can well before use\u003c\/li\u003e\n\u003cli\u003eHold approximately 25–30cm from hair\u003c\/li\u003e\n\u003cli\u003eMist evenly over the finished style, working in sections for thorough coverage\u003c\/li\u003e\n\u003cli\u003eFor extra hold on specific sections (e.g. fringe or flyaways), spray closer and allow to set for a few seconds\u003c\/li\u003e\n\u003cli\u003eFor an updo or occasion style, layer the spray gradually, allowing each layer to set before applying the next\u003c\/li\u003e\n\u003cli\u003eAllow to dry completely before touching — the hold will set within seconds\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For a flexible, natural-finish hold, hold the can further away and use a lighter mist. For maximum, long-lasting hold on a special occasion style, spray in closer layers and allow each layer to fully set before the next. The Strong Hold Hairspray is buildable — start light and add more as needed.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAlcohol Denat., Aqua (Water), VA\/Crotonates Copolymer, PVP, Panthenol (Pro-Vitamin B5), Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Isobutane, Propane.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404839661947,"sku":null,"price":28.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/StrongHoldSpray_300ml.png?v=1788535459"},{"product_id":"authentic-beauty-concept-nymph-salt-spray-250ml","title":"Authentic Beauty Concept Nymph Salt Spray 250ml","description":"\u003ch2\u003eAuthentic Beauty Concept Nymph Salt Spray 250ml\u003c\/h2\u003e\u003cp\u003eEffortless, sun-kissed, beautifully undone — the Authentic Beauty Concept Nymph Salt Spray captures the essence of hair that's spent the day by the sea, without requiring a single wave or a single ray of sun. This professional-grade, texturising salt spray is formulated to create natural-looking waves, enhance curl definition, and add that elusive beachy texture to all hair types — in a formula that nourishes as it styles.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Nymph Salt Spray uses a balanced blend of sea minerals and nourishing actives to add genuine texture and movement without drying out the hair or leaving it feeling stripped or crunchy. The result is effortlessly tousled, beautifully lived-in hair that looks like it happened naturally — because, in a way, it did.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and loved by stylists for effortless texture work on all hair types, the Nymph Salt Spray is the styling secret that makes undone look intentional.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCreates effortless beach waves and natural texture on all hair types\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — genuine texture, not artificial coating\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eNourishing actives prevent the dryness associated with conventional salt sprays\u003c\/li\u003e\n\u003cli\u003eEnhances natural curl and wave patterns\u003c\/li\u003e\n\u003cli\u003eBuildable texture — use lightly for subtle waves or generously for full beach effect\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, including colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Salt Spray\u003c\/h3\u003e\u003cp\u003eThere's a particular kind of hair that everyone wants and almost no one achieves without the right product — that effortlessly tousled, perfectly imperfect wave that looks like you just stepped off a boat. The Nymph Salt Spray makes it achievable, every time. Spray it into damp hair, scrunch, and let it work. Or mist it through dry hair for an instant texture refresh. Either way, the result is that coveted beachy, lived-in look — without the salt, without the sea, and without the hours of effort. Just effortlessly beautiful, naturally textured hair. Every day.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOn damp hair before air drying to create natural beach waves and texture\u003c\/li\u003e\n\u003cli\u003eOn dry hair for an instant texture refresh and wave enhancement\u003c\/li\u003e\n\u003cli\u003eBefore diffusing to enhance and define natural curl patterns with a beachy finish\u003c\/li\u003e\n\u003cli\u003eFor naturally straight hair wanting effortless wave and movement\u003c\/li\u003e\n\u003cli\u003eOn colour-treated hair to enhance texture and dimension without compromising colour\u003c\/li\u003e\n\u003cli\u003eAny time you want effortless, natural-looking texture without a structured style\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use as part of your Authentic Beauty Concept styling routine on damp or dry hair, finishing with a light-hold spray if needed to extend the style.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eShake well before use\u003c\/li\u003e\n\u003cli\u003eFor beach waves: spray generously through damp hair and scrunch upwards with hands to encourage the natural wave pattern\u003c\/li\u003e\n\u003cli\u003eAir dry or diffuse for natural, tousled waves\u003c\/li\u003e\n\u003cli\u003eFor a dry texture refresh: mist lightly through dry hair and scrunch or tousle with fingers\u003c\/li\u003e\n\u003cli\u003eBuild up layers for more defined texture, or use sparingly for a subtle, natural finish\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For the most authentic beach wave effect, apply the Nymph Salt Spray to damp hair in sections, scrunching each section upwards, then leave hair to air dry without touching it. The less you disturb the hair as it dries, the more defined and natural the wave pattern will be.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Maris Sal (Sea Salt), Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Magnesium Sulphate, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404843921787,"sku":null,"price":30.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Nymph_SaltSpray_250ml.png?v=1788535487"},{"product_id":"authentic-beauty-concept-nude-powder-spray-12g","title":"Authentic Beauty Concept Nude Powder Spray 12g","description":"\u003ch2\u003eAuthentic Beauty Concept Nude Powder Spray 12g\u003c\/h2\u003e\u003cp\u003eVolume from nothing. The Authentic Beauty Concept Nude Powder Spray is a professional-grade, ultra-fine volumising powder spray that delivers extraordinary root lift, body, and texture — invisibly, weightlessly, and in seconds. This is the styling secret behind the effortless, full-bodied styles you see on the salon floor: a whisper of powder that transforms flat, fine, or limp hair into hair with genuine presence and dimension.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Nude Powder Spray disperses an ultra-fine mist of volumising powder directly at the roots, instantly gripping the hair shaft to create lift and body that lasts all day. The formula is completely invisible on all hair colours — no white residue, no powdery finish, just clean, voluminous root lift that looks entirely natural.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists as the ultimate invisible volume tool, the Nude Powder Spray is the product that makes impossible volume look effortless.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUltra-fine volumising powder spray for instant, invisible root lift\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no build-up, no residue\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eCompletely invisible on all hair colours — no white cast\u003c\/li\u003e\n\u003cli\u003eDelivers extraordinary lift and body to fine, flat, or limp hair\u003c\/li\u003e\n\u003cli\u003eLong-lasting volume that holds all day\u003c\/li\u003e\n\u003cli\u003eBuildable — layer for more volume or use lightly for subtle lift\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, including colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Powder Spray\u003c\/h3\u003e\u003cp\u003eFine hair owners know the frustration: you style it, you spray it, and by lunchtime it's flat again. The Nude Powder Spray changes that equation entirely. A quick spray at the roots — just two or three seconds — and suddenly there's lift, there's body, there's dimension. It looks completely natural because it is completely invisible, working at a level you can feel in the texture but never see in the finish. It's the kind of product that makes you hold your head differently — because your hair suddenly has the volume to match your confidence.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAt the roots before blow-drying as a volumising pre-styler for maximum, long-lasting lift\u003c\/li\u003e\n\u003cli\u003eOn dry hair at the roots for an instant volume boost between washes\u003c\/li\u003e\n\u003cli\u003eBefore an updo or occasion style to create grip and volume at the root\u003c\/li\u003e\n\u003cli\u003eFor fine or flat hair needing reliable, all-day root lift\u003c\/li\u003e\n\u003cli\u003eAs a mid-day refresh to revive flattened roots without re-washing\u003c\/li\u003e\n\u003cli\u003eAny time hair needs invisible volume and texture at the root\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use as part of your Authentic Beauty Concept styling routine, applied to dry or slightly damp roots before or after styling.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eShake well before use\u003c\/li\u003e\n\u003cli\u003eHold approximately 15–20cm from the roots\u003c\/li\u003e\n\u003cli\u003eSpray directly at the roots in short, targeted bursts\u003c\/li\u003e\n\u003cli\u003eMassage lightly into the roots with fingertips to activate the volumising powder and distribute evenly\u003c\/li\u003e\n\u003cli\u003eStyle immediately as usual — blow-dry for maximum lift, or leave to air dry for natural volume\u003c\/li\u003e\n\u003cli\u003eBuild up layers for more volume as needed\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For an extraordinary, salon-quality blowout with lasting volume, apply the Nude Powder Spray to clean, dry roots before blow-drying. The powder creates a grippy, volumising base that locks lift into the root from the very start of your blowout — and keeps it there all day.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eIsobutane, Propane, Silica, Oryza Sativa (Rice) Starch, Tapioca Starch, Panthenol (Pro-Vitamin B5), Parfum (Fragrance), Benzyl Alcohol.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404847198587,"sku":null,"price":30.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Nude_PowderSpray_12g.png?v=1788535516"},{"product_id":"authentic-beauty-concept-airy-texture-spray-300ml","title":"Authentic Beauty Concept Airy Texture Spray 300ml","description":"\u003ch2\u003eAuthentic Beauty Concept Airy Texture Spray 300ml\u003c\/h2\u003e\u003cp\u003eLight as air, full of life. The Authentic Beauty Concept Airy Texture Spray is a professional-grade, featherweight texturising spray formulated to add effortless volume, movement, and definition to all hair types — without weight, without stiffness, and without any of the build-up that makes conventional texture sprays a chore to use. This is texture that feels like it was always there.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Airy Texture Spray disperses a fine, even mist that instantly lifts, separates, and adds dimension to the hair — creating styles that look full, airy, and naturally alive. Whether you're finishing a blowout with added body, refreshing second-day hair with a burst of texture, or building a voluminous style from scratch, this spray delivers a lightness of touch that heavier products simply can't match.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists for its remarkable versatility and featherweight performance, the Airy Texture Spray is the finishing product that makes everything feel effortless.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFeatherweight texture spray for volume, movement, and definition\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no build-up, no heaviness\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eFine, even mist for effortless, non-patchy application\u003c\/li\u003e\n\u003cli\u003eLifts, separates, and adds dimension without weighing hair down\u003c\/li\u003e\n\u003cli\u003eBuildable — use lightly for a subtle finish or layer for more volume\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, including fine and colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Texture Spray\u003c\/h3\u003e\u003cp\u003eThe best texture sprays are the ones that add everything and take nothing away — no weight, no stiffness, no compromise on how your hair moves and feels. The Airy Texture Spray is exactly that. A few spritzes and your hair has more body, more dimension, more life — and still moves exactly the way hair should. It's the kind of finishing product you reach for every single day, because it makes every style look just a little bit better, a little bit fuller, and a little bit more effortlessly you.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAs a finishing spray after blow-drying for added body, volume, and separation\u003c\/li\u003e\n\u003cli\u003eOn second-day hair for an instant texture and volume refresh\u003c\/li\u003e\n\u003cli\u003eBefore or after air drying for natural, airy texture and movement\u003c\/li\u003e\n\u003cli\u003eFor fine or flat hair needing lightweight, everyday volume enhancement\u003c\/li\u003e\n\u003cli\u003eOn colour-treated hair to add dimension and enhance texture without compromising colour\u003c\/li\u003e\n\u003cli\u003eAny time you want effortless, lightweight texture with a natural finish\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use as the final step in your Authentic Beauty Concept styling routine on dry or nearly-dry hair.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eShake well before use\u003c\/li\u003e\n\u003cli\u003eHold approximately 20–25cm from hair\u003c\/li\u003e\n\u003cli\u003eMist evenly through dry or nearly-dry hair, focusing on roots and mid-lengths for volume and texture\u003c\/li\u003e\n\u003cli\u003eTousle with fingers or use a wide-tooth comb for a natural, airy finish\u003c\/li\u003e\n\u003cli\u003eFor more definition, scrunch upwards through the hair after spraying\u003c\/li\u003e\n\u003cli\u003eBuild up layers for more volume as needed — the formula is light enough to layer without heaviness\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For an instant volume boost on second-day hair, flip your head upside down, spray the Airy Texture Spray through the roots and mid-lengths, tousle vigorously with your fingers, and flip back. The result is effortless, full-bodied texture that looks like you styled your hair — even when you didn't.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Alcohol Denat., VP\/VA Copolymer, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid, Isobutane, Propane.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404849754491,"sku":null,"price":30.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Airy_TextureSpray_300ml.png?v=1788535544"},{"product_id":"authentic-beauty-concept-pliable-paste-85ml","title":"Authentic Beauty Concept Pliable Paste 85ml","description":"\u003ch2\u003eAuthentic Beauty Concept Pliable Paste 85ml\u003c\/h2\u003e\u003cp\u003eStyle that moves with you. The Authentic Beauty Concept Pliable Paste is a professional-grade, medium-hold styling paste formulated to deliver flexible control, natural texture, and a workable finish that lets you shape, reshape, and refine your style throughout the day — without stiffness, without stickiness, and without starting over. This is hold that bends, not breaks.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Pliable Paste provides a smooth, creamy texture that warms effortlessly between the palms and distributes evenly through the hair — giving you the control you need with the flexibility you want. The result is hair that looks deliberately styled but feels completely natural and touchably soft.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists for its exceptional versatility across hair types, lengths, and styles, the Pliable Paste is the go-to styling product for those who want professional control without professional rigidity.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMedium-hold pliable paste for flexible control and natural texture\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no build-up, no stickiness\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eWorkable, remouldable hold — reshape throughout the day without re-applying\u003c\/li\u003e\n\u003cli\u003eSmooth, creamy texture for easy, mess-free application\u003c\/li\u003e\n\u003cli\u003eNatural, touchably soft finish — hold without hardness\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types and lengths\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Paste\u003c\/h3\u003e\u003cp\u003eThe best styling paste is one that works for your hair, not against it — giving you the control to shape your style without locking it in place like a sculpture. The Pliable Paste does exactly that. Apply it, style it, and your hair sits exactly where you want it. Touch it later and it moves naturally, ready to be reshaped without fuss. It's the kind of versatile, reliable product that works for a relaxed weekend look as easily as it does for a polished workday style — and everything in between.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOn damp or dry hair for flexible, medium hold and natural texture\u003c\/li\u003e\n\u003cli\u003eFor styles that need to be reshaped or refined throughout the day\u003c\/li\u003e\n\u003cli\u003eFor short to medium styles needing definition without rigidity\u003c\/li\u003e\n\u003cli\u003eTo add texture, separation, and movement to longer styles\u003c\/li\u003e\n\u003cli\u003eOn colour-treated hair to add hold and enhance texture without compromising colour\u003c\/li\u003e\n\u003cli\u003eAny time you want professional-level control with a natural, touchable finish\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use as part of the complete Authentic Beauty Concept routine, applied after your cleanser and conditioner on damp or dry hair.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eTake a small amount and warm thoroughly between your palms until smooth and pliable\u003c\/li\u003e\n\u003cli\u003eApply to damp or dry hair, working through from roots to ends for all-over hold, or focusing on ends for definition and separation\u003c\/li\u003e\n\u003cli\u003eShape and define the style using fingers or a comb as desired\u003c\/li\u003e\n\u003cli\u003eAir dry for a natural finish, or blow-dry for a more polished result\u003c\/li\u003e\n\u003cli\u003eRework and reshape throughout the day as needed — no re-application required\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For a clean, polished finish with maximum hold, apply to damp hair before blow-drying, using a brush to shape the style as you dry. The Pliable Paste will set with the heat, giving you a defined, controlled result that's still soft and natural to the touch.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Glycerin, Cetearyl Alcohol, Behentrimonium Methosulfate, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, PEG-40 Hydrogenated Castor Oil, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404851949947,"sku":null,"price":28.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/PliablePaste_85ml.png?v=1788535578"},{"product_id":"authentic-beauty-concept-glow-cleanser-for-coloured-hair-1000ml","title":"Authentic Beauty Concept Glow Cleanser for Coloured Hair 1000ml","description":"\u003ch2\u003eAuthentic Beauty Concept Glow Cleanser for Coloured Hair 1000ml\u003c\/h2\u003e\n\u003cp\u003eColour deserves a cleanser that celebrates it. The Authentic Beauty Concept Glow Cleanser for Coloured Hair is a professional-grade, colour-care shampoo formulated specifically to protect, prolong, and enhance the vibrancy of colour-treated hair — leaving it not just clean, but genuinely glowing. This salon-size 1000ml format is perfect for professional use or for colour enthusiasts who never want to run out. From the very first wash, this silicone-free cleanser works to preserve colour depth, enhance shine, and keep your colour looking as fresh and brilliant as the day it was done.\u003c\/p\u003e\n\u003cp\u003eFree from silicones, parabens, and microplastics, the Glow Cleanser uses a gentle, colour-safe formula that cleanses thoroughly without stripping colour molecules from the hair shaft. The result is colour that stays truer for longer, hair that shines more brightly, and a wash-day experience that feels like a genuine treat for colour-treated hair.\u003c\/p\u003e\n\u003cp\u003eDeveloped with salon professionals and trusted by colourists as the essential first step in a colour-preserving routine, the Glow Cleanser is the shampoo your colour has been waiting for. Enjoy free UK delivery on orders over £50.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eColour-safe gentle cleanser that preserves and protects colour-treated hair\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — genuine colour protection, not artificial coating\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eEnhances colour vibrancy and luminosity with every wash\u003c\/li\u003e\n\u003cli\u003eGentle enough for daily use without colour fade\u003c\/li\u003e\n\u003cli\u003eAdds brilliant, glass-like shine to colour-treated hair\u003c\/li\u003e\n\u003cli\u003eProlongs time between salon visits by maintaining colour freshness\u003c\/li\u003e\n\u003cli\u003eVegan-friendly and professional salon-grade formula\u003c\/li\u003e\n\u003cli\u003eSalon-size 1000ml — exceptional value for regular use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy You'll Love This Cleanser\u003c\/h2\u003e\n\u003cp\u003eColour-treated hair is an investment — in time, in money, and in the way you feel when your colour is exactly right. The Glow Cleanser protects that investment with every wash. The lather is luxuriously soft and gentle, the rinse leaves hair feeling clean but never stripped, and the results are immediately visible: colour that looks brighter, shine that looks deeper, and hair that looks like it just left the salon — even on week four. The 1000ml size means you get all of this at outstanding value, whether you're a professional stocking your backbar or a colour enthusiast who simply refuses to compromise.\u003c\/p\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAs your everyday shampoo for all types of colour-treated hair\u003c\/li\u003e\n\u003cli\u003eFor highlights, balayage, tints, or any chemical colour service\u003c\/li\u003e\n\u003cli\u003eTo extend the life and vibrancy of a fresh colour treatment\u003c\/li\u003e\n\u003cli\u003eAs the first step in a colour-preserving routine before a mask or conditioner\u003c\/li\u003e\n\u003cli\u003eAny time colour-treated hair needs a gentle, brightening cleanse\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor best results, follow with the Authentic Beauty Concept Glow Conditioner or a colour-compatible treatment mask for maximum colour protection and shine.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWet hair thoroughly with lukewarm water (avoid hot water — it opens the cuticle and accelerates colour fade).\u003c\/li\u003e\n\u003cli\u003eApply a generous amount of Glow Cleanser to the scalp and work into a rich lather.\u003c\/li\u003e\n\u003cli\u003eMassage gently into the scalp and work through mid-lengths and ends.\u003c\/li\u003e\n\u003cli\u003eLeave on for 1–2 minutes to allow the colour-protective actives to work.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water to seal the cuticle and lock in colour.\u003c\/li\u003e\n\u003cli\u003eFollow immediately with a colour-compatible conditioner or mask.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cem\u003eTip: Always rinse colour-treated hair with the coolest water you can tolerate. Cool water seals the hair cuticle, locking colour molecules in place and adding an instant boost of shine — the single most effective thing you can do to extend your colour between salon visits.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003eIngredients (INCI)\u003c\/h2\u003e\n\u003cp\u003eAqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Citric Acid, Sodium Chloride, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404853686651,"sku":null,"price":56.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/glow_cleanser_1000ml.webp?v=1789406653"},{"product_id":"authentic-beauty-concept-glow-conditioner-for-coloured-hair-250ml","title":"Authentic Beauty Concept Glow Conditioner for Coloured Hair 250ml","description":"\u003ch2\u003eAuthentic Beauty Concept Glow Conditioner for Coloured Hair 250ml\u003c\/h2\u003e\u003cp\u003eColour that glows from every angle. The Authentic Beauty Concept Glow Conditioner for Coloured Hair is a professional-grade, colour-care conditioner formulated to nourish, protect, and amplify the brilliance of colour-treated hair — delivering an extraordinary combination of deep conditioning, colour protection, and luminous, glass-like shine in every use. This is the conditioner that makes your colour look like it was done yesterday, even when it wasn't.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Glow Conditioner works at the hair fibre level to seal the cuticle, lock in colour molecules, and restore moisture balance to hair that's been through the chemical process of colouring. The result is hair that feels genuinely healthy, moves with natural softness, and shines with the kind of deep, multidimensional luminosity that only truly nourished, colour-protected hair can achieve.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by colourists as the essential partner to the Glow Cleanser, the Glow Conditioner completes the colour-care routine that keeps your colour investment looking its absolute best.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eColour-care conditioner that nourishes, protects, and enhances colour-treated hair\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — genuine conditioning, not artificial coating\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eSeals the cuticle and locks in colour molecules for longer-lasting vibrancy\u003c\/li\u003e\n\u003cli\u003eDelivers deep, lasting moisture to chemically processed hair\u003c\/li\u003e\n\u003cli\u003eAdds brilliant, glass-like shine and multidimensional luminosity\u003c\/li\u003e\n\u003cli\u003eProlongs the freshness and vibrancy of any colour service\u003c\/li\u003e\n\u003cli\u003eSuitable for all types of colour-treated hair — highlights, balayage, tints, and more\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Conditioner\u003c\/h3\u003e\u003cp\u003eColour-treated hair is asking for more — more moisture, more protection, more care — and the Glow Conditioner delivers it all in one beautifully formulated step. The texture is rich but never heavy, melting into hair the moment it makes contact and rinsing out clean without any residue. What it leaves behind is extraordinary: hair that's softer, shinier, and more vibrantly coloured than before you washed it. That's not something every conditioner can say. The Glow Conditioner can — and it proves it with every single use.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAfter every wash as your colour-care conditioner for colour-treated hair\u003c\/li\u003e\n\u003cli\u003eFor highlights, balayage, tints, or any chemical colour service needing protection\u003c\/li\u003e\n\u003cli\u003eAs part of a colour-preserving routine following the Glow Cleanser\u003c\/li\u003e\n\u003cli\u003eTo restore moisture and softness to chemically processed or dry colour-treated hair\u003c\/li\u003e\n\u003cli\u003eAny time colour-treated hair needs nourishment, protection, and added luminosity\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use consistently after every wash as the second step in the Authentic Beauty Concept Glow colour-care routine.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eAfter shampooing with the Glow Cleanser, gently squeeze excess water from hair\u003c\/li\u003e\n\u003cli\u003eApply a generous amount of Glow Conditioner from mid-lengths to ends\u003c\/li\u003e\n\u003cli\u003eFor very dry or heavily processed colour-treated hair, work through to the roots\u003c\/li\u003e\n\u003cli\u003eLeave on for 2–3 minutes to allow the colour-protective actives to penetrate\u003c\/li\u003e\n\u003cli\u003eFor an intensive treatment, leave on for up to 5 minutes under a warm towel\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water to seal the cuticle and maximise shine and colour retention\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For maximum colour vibrancy and shine after conditioning, do a final rinse with the coolest water you can tolerate. Cool water seals the cuticle completely, locking in the conditioner's colour-protective actives and giving your hair an instant, visible boost of luminosity.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Argania Spinosa Kernel Oil (Argan Oil), Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404857946491,"sku":null,"price":32.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Glow_Conditioner_250ml.png?v=1788535662"},{"product_id":"authentic-beauty-concept-glow-mask-for-coloured-hair-200ml","title":"Authentic Beauty Concept Glow Mask for Coloured Hair 200ml","description":"\u003ch2\u003eAuthentic Beauty Concept Glow Mask 200ml\u003c\/h2\u003e\u003cp\u003eThe intensive treatment your colour deserves. The Authentic Beauty Concept Glow Mask is a professional-grade, deep colour-care treatment mask formulated to deliver an extraordinary surge of nourishment, colour protection, and luminous, glass-like shine to colour-treated hair — in a single, indulgent weekly treatment that transforms how your colour looks, feels, and lasts.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Glow Mask penetrates the hair fibre deeply to repair colour-related damage, restore moisture balance, and seal the cuticle for maximum colour retention and shine. Used regularly as a weekly intensive treatment, it visibly extends the life of your colour, reduces fade, and keeps hair looking salon-fresh for longer between appointments.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by colourists as the essential weekly intensive step in the Glow colour-care routine, the Glow Mask is the treatment that makes your colour truly glow.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eIntensive deep colour-care treatment for colour-treated hair\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — genuine repair and protection, not artificial coating\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eRepairs colour-related damage and restores moisture balance\u003c\/li\u003e\n\u003cli\u003eSeals the cuticle for maximum colour retention and reduced fade\u003c\/li\u003e\n\u003cli\u003eDelivers extraordinary luminosity and glass-like shine\u003c\/li\u003e\n\u003cli\u003eVisibly extends the life and vibrancy of colour between salon visits\u003c\/li\u003e\n\u003cli\u003eSuitable for all types of colour-treated hair — highlights, balayage, tints, and more\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Mask\u003c\/h3\u003e\u003cp\u003eThere's a moment, mid-treatment, when you can almost feel the Glow Mask working — the hair softening, the cuticle sealing, the colour locking in. Rinse it out and the difference is immediate and remarkable: colour that looks deeper, shine that looks brighter, and hair that feels more nourished and resilient than it has since the day it was coloured. Used once a week, the Glow Mask doesn't just maintain your colour — it makes it better. Week after week, treatment after treatment. That's what genuine colour care looks like.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOnce a week as an intensive colour-care treatment in place of regular conditioner\u003c\/li\u003e\n\u003cli\u003eAfter any chemical colour service to immediately restore moisture and seal colour\u003c\/li\u003e\n\u003cli\u003eFor colour-treated hair that's feeling dry, dull, or lacking vibrancy\u003c\/li\u003e\n\u003cli\u003eAs a pre-event treatment for maximum colour luminosity and shine\u003c\/li\u003e\n\u003cli\u003eAny time colour-treated hair needs an intensive boost of nourishment and colour protection\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use once a week following the Glow Cleanser as the intensive step in your complete Authentic Beauty Concept Glow colour-care routine.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eAfter shampooing with the Glow Cleanser, gently squeeze excess water from hair\u003c\/li\u003e\n\u003cli\u003eApply a generous amount of Glow Mask from mid-lengths to ends\u003c\/li\u003e\n\u003cli\u003eFor very dry or heavily colour-processed hair, work through to the roots\u003c\/li\u003e\n\u003cli\u003eLeave on for 5–10 minutes to allow the colour-protective actives to penetrate deeply\u003c\/li\u003e\n\u003cli\u003eFor an intensive salon-level treatment, cover with a warm towel or shower cap during processing\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water to seal the cuticle, maximise shine, and lock in colour\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For an extraordinary pre-event colour boost, apply the Glow Mask to dry hair 30 minutes before shampooing. Applied to dry hair, the colour-protective actives penetrate more deeply, delivering a more intense nourishment and a noticeably more luminous, vibrant colour result.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Argania Spinosa Kernel Oil (Argan Oil), Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404859814267,"sku":null,"price":41.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Glow_Mask_200ml.png?v=1788535697"},{"product_id":"authentic-beauty-concept-working-hairspray-300ml","title":"Authentic Beauty Concept Working Hairspray 300ml","description":"\u003ch2\u003eAuthentic Beauty Concept Working Hairspray 300ml\u003c\/h2\u003e\u003cp\u003eHold that works as hard as you do. The Authentic Beauty Concept Working Hairspray is a professional-grade, flexible hold spray formulated for the way real styling actually happens — the adjusting, the refining, the coming back to it throughout the day. Unlike firm-hold sprays that lock your style in place and leave no room for change, the Working Hairspray gives you reliable, all-day hold that stays workable, remouldable, and completely re-combable whenever you need it.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Working Hairspray delivers a medium, flexible hold with a natural, non-tacky finish that keeps hair looking freshly styled without the stiffness or build-up of heavier formulas. The fine, even mist distributes evenly without weighing hair down — giving you the hold you need and the flexibility you want, from first spray to end of day.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists as the go-to working spray for everyday styling and on-set hair work alike, the Working Hairspray is the spray that never gets in the way.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMedium flexible hold hairspray for reworkable, all-day styles\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no build-up, no stiffness\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eRe-combable and remouldable — adjust and refine throughout the day\u003c\/li\u003e\n\u003cli\u003eFine, even mist for consistent, non-patchy application\u003c\/li\u003e\n\u003cli\u003eNatural, non-tacky finish that looks and feels clean all day\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types and styling methods\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Hairspray\u003c\/h3\u003e\u003cp\u003eThe Working Hairspray is for those who style their hair and then actually live in it. It holds your style in place without turning it into a helmet, lets you run your fingers through it without disaster, and stays workable enough to tweak and refine as the day goes on. Whether you're building a style section by section, setting a blowout that needs to last but still move, or just want the reassurance of a flexible hold that won't let you down, the Working Hairspray is the spray that earns its place in your routine every single day.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDuring styling to set each section as you work through the hair\u003c\/li\u003e\n\u003cli\u003eAs a flexible finishing spray for everyday styles needing hold with movement\u003c\/li\u003e\n\u003cli\u003eFor styles that need to be adjusted or refined throughout the day\u003c\/li\u003e\n\u003cli\u003eFor fine hair needing hold and support without heaviness or stiffness\u003c\/li\u003e\n\u003cli\u003eOn colour-treated hair to set styles without compromising colour vibrancy\u003c\/li\u003e\n\u003cli\u003eAny time you want reliable, flexible hold with a completely natural finish\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use during and after styling as part of your Authentic Beauty Concept routine, building hold gradually for the level of support you need.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eShake the can well before use\u003c\/li\u003e\n\u003cli\u003eHold approximately 25–30cm from hair\u003c\/li\u003e\n\u003cli\u003eMist evenly through or over hair during styling to set each section as you work\u003c\/li\u003e\n\u003cli\u003eUse as a finishing spray misted over the completed style for all-day hold\u003c\/li\u003e\n\u003cli\u003eRe-comb or reshape as needed throughout the day — the flexible formula allows adjustment without re-applying\u003c\/li\u003e\n\u003cli\u003eBuild hold gradually by layering light mists rather than one heavy application\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For the most natural, flexible result, hold the can further away (30–35cm) and use a light, sweeping mist. The Working Hairspray is buildable — two or three light layers give you more control and a more natural finish than one heavy application.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAlcohol Denat., Aqua (Water), VA\/Crotonates Copolymer, PVP, Panthenol (Pro-Vitamin B5), Glycerin, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Isobutane, Propane.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404990951803,"sku":null,"price":28.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/WorkingHairspray_300ml.png?v=1788542716"},{"product_id":"authentic-beauty-concept-glow-spray-serum-200ml-2","title":"Authentic Beauty Concept Glow Spray Serum 200ml","description":"\u003ch2\u003eAuthentic Beauty Concept Glow Spray Serum 200ml\u003c\/h2\u003e\u003cp\u003eColour that radiates. The Authentic Beauty Concept Glow Spray Serum is a professional-grade, leave-in colour serum formulated to deliver an instant, visible boost of luminosity, colour protection, and frizz control to colour-treated hair — in a lightweight, fast-absorbing spray that works from the very first application. This is the finishing step that makes colour-treated hair genuinely glow.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Glow Spray Serum uses a concentrated blend of colour-protective actives and nourishing ingredients to seal the cuticle, lock in colour, and deliver a brilliant, multidimensional shine that showcases every depth and dimension of your colour. Applied to damp or dry hair, it works instantly — no rinsing, no waiting, just immediate, visible results.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by colourists as the essential finishing step in the Glow colour-care routine, the Glow Spray Serum is the product that makes colour-treated hair look its most luminous, vibrant, and alive.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLeave-in colour serum for instant luminosity, colour protection, and frizz control\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — genuine colour enhancement, not artificial coating\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eSeals the cuticle and locks in colour for extended vibrancy and reduced fade\u003c\/li\u003e\n\u003cli\u003eDelivers brilliant, multidimensional shine on all colour-treated hair\u003c\/li\u003e\n\u003cli\u003eControls frizz and flyaways for a smooth, polished colour finish\u003c\/li\u003e\n\u003cli\u003eLightweight, fast-absorbing — no greasiness, no residue\u003c\/li\u003e\n\u003cli\u003eSuitable for all types of colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Serum\u003c\/h3\u003e\u003cp\u003eColour-treated hair at its best has a particular quality of shine — deep, luminous, and multidimensional in a way that plain, uncoloured hair simply doesn't have. The Glow Spray Serum is designed to showcase exactly that quality. Spray it onto damp or dry hair and watch your colour come alive: deeper, more vibrant, more brilliantly alive than before. It's the finishing product that reminds you why you bother with colour in the first place — because when it looks like this, it's worth every penny and every visit to the salon.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOn damp hair after washing as a leave-in colour-protective finishing serum\u003c\/li\u003e\n\u003cli\u003eOn dry hair as a shine and colour-enhancement refresher between washes\u003c\/li\u003e\n\u003cli\u003eBefore heat styling to protect colour from heat-related fade\u003c\/li\u003e\n\u003cli\u003eAs a mid-day refresh to revive colour luminosity and control frizz\u003c\/li\u003e\n\u003cli\u003eAny time colour-treated hair needs an instant boost of shine, protection, and vibrancy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use as the final step in the complete Authentic Beauty Concept Glow colour-care routine, applied after the Glow Cleanser and Glow Conditioner or Mask.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eShake well before use\u003c\/li\u003e\n\u003cli\u003eApply to damp or dry hair, spraying evenly from mid-lengths to ends\u003c\/li\u003e\n\u003cli\u003eFor damp hair: spray generously and distribute with fingers or a wide-tooth comb before styling\u003c\/li\u003e\n\u003cli\u003eFor dry hair: mist lightly over the surface of the hair for instant shine and colour enhancement\u003c\/li\u003e\n\u003cli\u003eDo not rinse — leave in as a colour-protective finishing treatment\u003c\/li\u003e\n\u003cli\u003eStyle as usual\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For an extraordinary colour reveal on freshly washed hair, apply the Glow Spray Serum to damp hair and allow to air dry without touching. The serum will work into the hair as it dries, delivering a deep, luminous shine and colour vibrancy that makes every dimension of your colour visible.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Argania Spinosa Kernel Oil (Argan Oil), Cetrimonium Chloride, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404991803771,"sku":null,"price":41.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Glow_SpraySerum_200ml_0f638323-42ad-40f8-9b9a-9b2f527e2c65.png?v=1788542779"},{"product_id":"authentic-beauty-concept-cool-glow-shampoo-for-blondes-300ml","title":"Authentic Beauty Concept Cool Glow Shampoo for Blondes 300ml","description":"\u003ch2\u003eAuthentic Beauty Concept Cool Glow Cleanser for Blondes 300ml\u003c\/h2\u003e\u003cp\u003eBrass, be gone. The Authentic Beauty Concept Cool Glow Cleanser for Blondes is a professional-grade, colour-toning shampoo formulated specifically for blonde, highlighted, balayage, and grey hair — delivering a cool, luminous tone with every wash while gently cleansing and protecting the hair. This is the cleanser that keeps blonde hair looking freshly toned, brilliantly cool, and salon-bright between appointments.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Cool Glow Cleanser uses a careful balance of violet and blue toning pigments to neutralise unwanted warmth, brassiness, and yellow tones — leaving blonde hair with a clean, cool, multidimensional luminosity that showcases every highlight and dimension. Gentle enough for regular use, it tones as it cleanses without over-depositing or drying out the hair.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by colourists as the essential at-home maintenance tool for blonde clients, the Cool Glow Cleanser is the shampoo that keeps blonde looking its best — every wash, every week.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eToning cleanser that neutralises brassiness and yellow tones in blonde hair\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — genuine toning, not artificial coating\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eEnhances cool, luminous tone in blonde, highlighted, balayage, and grey hair\u003c\/li\u003e\n\u003cli\u003eGentle enough for regular use without over-depositing or drying\u003c\/li\u003e\n\u003cli\u003eExtends time between salon toning appointments\u003c\/li\u003e\n\u003cli\u003eAdds brilliant shine and dimension to colour-treated blonde hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Cleanser\u003c\/h3\u003e\u003cp\u003eBlonde hair is high-maintenance — and the Cool Glow Cleanser makes it significantly less so. Used regularly in place of your usual shampoo, it quietly neutralises the brassiness that creeps into blonde hair between salon visits, keeping your tone cool, clean, and brilliantly luminous without requiring an extra toning appointment. The lather is rich, the rinse is clean, and the results are immediately visible: blonde hair that looks brighter, cooler, and more salon-fresh every single wash. That's a very good return on a very simple step.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOnce or twice a week in place of your regular shampoo for toning maintenance\u003c\/li\u003e\n\u003cli\u003eFor blonde, highlighted, balayage, platinum, or grey hair needing brassiness control\u003c\/li\u003e\n\u003cli\u003eTo extend the life of a salon toning or tint appointment\u003c\/li\u003e\n\u003cli\u003eWhen blonde hair starts to look warm, yellow, or brassy between appointments\u003c\/li\u003e\n\u003cli\u003eAny time blonde hair needs a cool-tone refresh and luminosity boost\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, follow with the Authentic Beauty Concept Glow Conditioner or a colour-compatible mask, and alternate with your regular Glow Cleanser for a balanced colour-care routine.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet hair thoroughly with lukewarm water\u003c\/li\u003e\n\u003cli\u003eApply the Cool Glow Cleanser generously to the scalp and work into a rich lather\u003c\/li\u003e\n\u003cli\u003eMassage into the scalp and work through mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eFor a subtle toning effect, leave on for 1–2 minutes before rinsing\u003c\/li\u003e\n\u003cli\u003eFor a more intense toning result, leave on for 3–5 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water to seal the cuticle and maximise tone and shine\u003c\/li\u003e\n\u003cli\u003eFollow with a nourishing conditioner or mask\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: The longer you leave the Cool Glow Cleanser on, the more toning pigment it deposits. Start with 2 minutes and adjust based on how cool or warm your blonde currently is. For very brassy hair, use twice in succession on your first wash for a more immediate toning correction.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Basic Violet 1, Basic Blue 99, Citric Acid, Sodium Chloride, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404993769851,"sku":null,"price":27.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/CoolGlow_Cleanser_300ml.png?v=1788542804"},{"product_id":"authentic-beauty-concept-cool-glow-shampoo-for-blondes-1000ml","title":"Authentic Beauty Concept Cool Glow Shampoo for Blondes 1000ml","description":"\u003ch2\u003eAuthentic Beauty Concept Cool Glow Cleanser for Blondes 1000ml\u003c\/h2\u003e\u003cp\u003eThe same cool-toning, brassiness-neutralising formula as the 300ml — now in a generous 1000ml salon-size format for blonde hair that refuses to compromise on tone. The Authentic Beauty Concept Cool Glow Cleanser for Blondes is a professional-grade, colour-toning shampoo formulated specifically for blonde, highlighted, balayage, and grey hair — keeping tone cool, luminous, and salon-bright between appointments, wash after wash.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Cool Glow Cleanser uses violet and blue toning pigments to neutralise unwanted warmth, brassiness, and yellow tones without over-depositing or drying out the hair. The 1000ml format is ideal for frequent washers, households where multiple people maintain blonde hair, or salon professionals wanting a professional-size toning shampoo on hand for client use and retail.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by colourists as the essential at-home blonde maintenance tool, this is the salon-size toning cleanser that keeps blonde looking its absolute best.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eToning cleanser that neutralises brassiness and yellow tones in blonde hair\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — genuine toning, not artificial coating\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eEnhances cool, luminous tone in blonde, highlighted, balayage, and grey hair\u003c\/li\u003e\n\u003cli\u003eGentle enough for regular use without over-depositing or drying\u003c\/li\u003e\n\u003cli\u003eExtends time between salon toning appointments\u003c\/li\u003e\n\u003cli\u003eAdds brilliant shine and dimension to colour-treated blonde hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003e1000ml salon-size — exceptional value vs. standard 300ml size\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Cleanser\u003c\/h3\u003e\u003cp\u003eWhen you've found the toning shampoo that keeps your blonde exactly right, running out is not an option. The Cool Glow Cleanser 1000ml makes sure you never have to. The same cool, luminous toning formula your blonde depends on — now in a size that lasts, saves, and never lets you down mid-routine. Whether you wash frequently, maintain multiple blonde heads in the household, or simply want the reassurance of a well-stocked shelf, this is the size that delivers consistent, salon-quality blonde maintenance every single wash.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOnce or twice a week in place of your regular shampoo for toning maintenance\u003c\/li\u003e\n\u003cli\u003eFor blonde, highlighted, balayage, platinum, or grey hair needing brassiness control\u003c\/li\u003e\n\u003cli\u003eTo extend the life of a salon toning or tint appointment\u003c\/li\u003e\n\u003cli\u003eWhen blonde hair starts to look warm, yellow, or brassy between appointments\u003c\/li\u003e\n\u003cli\u003eSalon professionals looking for a professional-size toning shampoo for client use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, follow with the Authentic Beauty Concept Glow Conditioner or a colour-compatible mask, and alternate with your regular Glow Cleanser for a balanced colour-care routine.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet hair thoroughly with lukewarm water\u003c\/li\u003e\n\u003cli\u003eApply the Cool Glow Cleanser generously to the scalp (the 1000ml bottle works best with a pump dispenser)\u003c\/li\u003e\n\u003cli\u003eMassage into the scalp and work through mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eFor a subtle toning effect, leave on for 1–2 minutes before rinsing\u003c\/li\u003e\n\u003cli\u003eFor a more intense toning result, leave on for 3–5 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water to seal the cuticle and maximise tone and shine\u003c\/li\u003e\n\u003cli\u003eFollow with a nourishing conditioner or mask\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: The 1000ml size typically saves 15–20% versus buying multiple 300ml bottles — ideal if you wash frequently or want a salon-size supply at home. Start with 2 minutes leave-in time and adjust based on how brassy your blonde currently is.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Basic Violet 1, Basic Blue 99, Citric Acid, Sodium Chloride, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404995375483,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/CoolGlow_Cleanser_1000ml.png?v=1788542836"},{"product_id":"authentic-beauty-concept-glow-conditioner-for-1000ml","title":"Authentic Beauty Concept Glow Conditioner for 1000ml","description":"\u003ch2\u003eAuthentic Beauty Concept Glow Conditioner for Blondes 1000ml\u003c\/h2\u003e\u003cp\u003eCool tone, every time. The Authentic Beauty Concept Glow Conditioner for Blondes is a professional-grade, toning conditioner formulated specifically for blonde, highlighted, balayage, and grey hair — delivering deep nourishment, colour protection, and cool-tone enhancement in every use. Now in a generous 1000ml salon-size format, this is the conditioner that keeps blonde hair feeling silky, looking luminous, and staying brilliantly cool between appointments.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Glow Conditioner uses a gentle blend of toning actives and nourishing ingredients to soften, detangle, and condition colour-treated blonde hair while neutralising any residual warmth or brassiness. Used consistently after the Cool Glow Cleanser, it completes the at-home blonde maintenance routine that keeps your colour looking salon-perfect for longer.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by colourists as the essential partner to the Cool Glow Cleanser, the 1000ml Glow Conditioner is the salon-size blonde care routine in a single, economical bottle.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eToning conditioner for cool, luminous, brassiness-free blonde hair\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — genuine nourishment and toning, not artificial coating\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eNeutralises residual warmth and brassiness for a cooler, brighter blonde\u003c\/li\u003e\n\u003cli\u003eDeeply conditions and detangles colour-treated hair without weighing it down\u003c\/li\u003e\n\u003cli\u003eAdds brilliant shine and multidimensional luminosity to blonde hair\u003c\/li\u003e\n\u003cli\u003eExtends the cool tone of salon toning appointments\u003c\/li\u003e\n\u003cli\u003eSuitable for blonde, highlighted, balayage, platinum, and grey hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003e1000ml salon-size — exceptional value for regular blonde maintenance\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Conditioner\u003c\/h3\u003e\u003cp\u003eBlonde hair that's properly conditioned has a particular quality — soft, luminous, and cool in a way that turns heads. The Glow Conditioner delivers that quality consistently, combining deep nourishment with the kind of toning that keeps blonde looking intentional and fresh rather than grown-out and brassy. In the 1000ml size, it's the most economical way to maintain a blonde routine that truly delivers — no compromise on frequency, no rationing the product, just consistently beautiful, cool-toned blonde hair every single wash.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAfter every wash as your colour-care conditioner for blonde, highlighted, or grey hair\u003c\/li\u003e\n\u003cli\u003eFollowing the Cool Glow Cleanser as the second step in a cool-tone blonde routine\u003c\/li\u003e\n\u003cli\u003eTo maintain cool tone and luminosity between salon toning appointments\u003c\/li\u003e\n\u003cli\u003eFor blonde hair that needs deep conditioning alongside toning maintenance\u003c\/li\u003e\n\u003cli\u003eSalon professionals looking for a professional-size toning conditioner for client use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use consistently after every wash as the conditioning step in the Authentic Beauty Concept Glow blonde care routine.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eAfter shampooing with the Cool Glow Cleanser, gently squeeze excess water from hair\u003c\/li\u003e\n\u003cli\u003eApply a generous amount of Glow Conditioner from mid-lengths to ends (the 1000ml bottle works best with a pump dispenser)\u003c\/li\u003e\n\u003cli\u003eFor very dry or heavily processed blonde hair, work through to the roots\u003c\/li\u003e\n\u003cli\u003eLeave on for 2–3 minutes for conditioning; up to 5 minutes for enhanced toning\u003c\/li\u003e\n\u003cli\u003eFor an intensive toning and conditioning treatment, cover with a warm towel during processing\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water to seal the cuticle and maximise tone, shine, and colour retention\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: The 1000ml size typically saves 15–20% versus buying multiple smaller sizes — ideal for frequent washers or salon professionals. For maximum cool-tone impact, use in combination with the Cool Glow Cleanser and leave the Glow Conditioner on for the full 5 minutes once a week.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Basic Violet 1, Basic Blue 99, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404996030843,"sku":null,"price":66.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Glow_Conditioner_1000ml.png?v=1788542864"},{"product_id":"authentic-beauty-concept-glow-hair-mask-500ml","title":"Authentic Beauty Concept Glow Hair Mask 500ml","description":"\u003ch2\u003eAuthentic Beauty Concept Glow Hair Mask 500ml\u003c\/h2\u003e\u003cp\u003eThe intensive colour treatment your hair deserves — now in a generous 500ml format. The Authentic Beauty Concept Glow Hair Mask is a professional-grade, deep colour-care treatment mask formulated to deliver an extraordinary surge of nourishment, colour protection, and luminous, glass-like shine to colour-treated hair. Used as a weekly intensive treatment, it transforms how your colour looks, feels, and lasts — keeping hair salon-fresh for longer between appointments.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Glow Hair Mask penetrates the hair fibre deeply to repair colour-related damage, restore moisture balance, and seal the cuticle for maximum colour retention and shine. The 500ml format is ideal for frequent mask users, households where multiple people use colour-care treatments, or those who simply want the reassurance of a well-stocked shelf that never runs dry mid-routine.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by colourists as the essential weekly intensive step in the Glow colour-care routine, the Glow Hair Mask is the treatment that makes your colour truly glow.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eIntensive deep colour-care treatment for colour-treated hair\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — genuine repair and protection, not artificial coating\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eRepairs colour-related damage and restores moisture balance\u003c\/li\u003e\n\u003cli\u003eSeals the cuticle for maximum colour retention and reduced fade\u003c\/li\u003e\n\u003cli\u003eDelivers extraordinary luminosity and glass-like shine\u003c\/li\u003e\n\u003cli\u003eVisibly extends the life and vibrancy of colour between salon visits\u003c\/li\u003e\n\u003cli\u003eSuitable for all types of colour-treated hair — highlights, balayage, tints, and more\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003e500ml format — exceptional value for regular intensive use\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Mask\u003c\/h3\u003e\u003cp\u003eThere's a moment, mid-treatment, when you can almost feel the Glow Hair Mask working — the hair softening, the cuticle sealing, the colour locking in. Rinse it out and the difference is immediate and remarkable: colour that looks deeper, shine that looks brighter, and hair that feels more nourished and resilient than it has since the day it was coloured. Used once a week, the Glow Hair Mask doesn't just maintain your colour — it makes it better. Week after week, treatment after treatment. In the 500ml size, you'll never have to ration it or wonder if there's enough left for next week.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOnce a week as an intensive colour-care treatment in place of regular conditioner\u003c\/li\u003e\n\u003cli\u003eAfter any chemical colour service to immediately restore moisture and seal colour\u003c\/li\u003e\n\u003cli\u003eFor colour-treated hair that's feeling dry, dull, or lacking vibrancy\u003c\/li\u003e\n\u003cli\u003eAs a pre-event treatment for maximum colour luminosity and shine\u003c\/li\u003e\n\u003cli\u003eAny time colour-treated hair needs an intensive boost of nourishment and colour protection\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use once a week following the Glow Cleanser as the intensive step in your complete Authentic Beauty Concept Glow colour-care routine.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eAfter shampooing with the Glow Cleanser, gently squeeze excess water from hair\u003c\/li\u003e\n\u003cli\u003eApply a generous amount of Glow Hair Mask from mid-lengths to ends\u003c\/li\u003e\n\u003cli\u003eFor very dry or heavily colour-processed hair, work through to the roots\u003c\/li\u003e\n\u003cli\u003eLeave on for 5–10 minutes to allow the colour-protective actives to penetrate deeply\u003c\/li\u003e\n\u003cli\u003eFor an intensive salon-level treatment, cover with a warm towel or shower cap during processing\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water to seal the cuticle, maximise shine, and lock in colour\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For an extraordinary pre-event colour boost, apply the Glow Hair Mask to dry hair 30 minutes before shampooing. Applied to dry hair, the colour-protective actives penetrate more deeply, delivering a more intense nourishment and a noticeably more luminous, vibrant colour result. The 500ml size means you can be generous every time.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Argania Spinosa Kernel Oil (Argan Oil), Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404997374331,"sku":null,"price":56.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Glow_Mask_500ml.png?v=1788542898"},{"product_id":"authentic-beauty-concept-amplify-cleanser-300ml","title":"Authentic Beauty Concept Amplify Cleanser 300ml","description":"\u003ch2\u003eAuthentic Beauty Concept Amplify Cleanser 300ml\u003c\/h2\u003e\u003cp\u003eVolume starts in the shower. The Authentic Beauty Concept Amplify Cleanser is a professional-grade, volumising shampoo formulated specifically for fine, flat, or limp hair that needs more — more body, more lift, more presence from root to tip. This is the cleanser that lays the foundation for genuinely voluminous hair: cleansing the scalp thoroughly, removing product build-up that weighs fine hair down, and priming every strand for maximum body and lift before you've even stepped out of the shower.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Amplify Cleanser uses a lightweight, build-up-free formula that cleanses without coating or weighing down fine hair. The result is hair that feels genuinely clean, light, and ready for volume — the kind of clean that fine hair needs to perform at its best and hold a style all day.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists as the essential first step in a volumising routine for fine hair, the Amplify Cleanser is the shampoo that makes every blowout, every style, and every big-hair day possible.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVolumising cleanser specifically formulated for fine, flat, or limp hair\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no coating, no build-up, no weight\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eThoroughly cleanses the scalp and removes build-up that suppresses volume\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling genuinely clean, light, and primed for lift\u003c\/li\u003e\n\u003cli\u003eCreates the ideal foundation for maximum, long-lasting volume\u003c\/li\u003e\n\u003cli\u003eGentle enough for daily use\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated fine hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Cleanser\u003c\/h3\u003e\u003cp\u003eFine hair has one enemy above all others: weight. Weight from product build-up, weight from heavy conditioners, weight from silicone-laden formulas that coat the hair shaft and suppress every last strand of natural volume. The Amplify Cleanser is the antidote — a thorough, build-up-clearing, weightless cleanse that leaves fine hair feeling genuinely free. Free of residue, free of heaviness, free to be volumised, styled, and lifted into the big, beautiful hair it's always been capable of. This is where volume begins.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAs your daily or regular shampoo for fine, flat, or limp hair\u003c\/li\u003e\n\u003cli\u003eBefore any volumising styling routine requiring maximum root lift and body\u003c\/li\u003e\n\u003cli\u003eWhen fine hair feels weighed down, flat, or lacking in body and movement\u003c\/li\u003e\n\u003cli\u003eAs a clarifying cleanse to remove product build-up before a blowout\u003c\/li\u003e\n\u003cli\u003eFor colour-treated fine hair needing volume without compromising colour care\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, follow with the Authentic Beauty Concept Amplify Conditioner and Amplify styling products for a complete, volume-maximising routine.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet hair thoroughly with lukewarm water\u003c\/li\u003e\n\u003cli\u003eApply the Amplify Cleanser to the scalp and work into a rich, lightweight lather\u003c\/li\u003e\n\u003cli\u003eMassage thoroughly into the scalp to lift build-up and stimulate circulation\u003c\/li\u003e\n\u003cli\u003eWork through mid-lengths and ends to cleanse the full length of the hair\u003c\/li\u003e\n\u003cli\u003eLeave on for 1–2 minutes to allow the volumising actives to work\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water to close the cuticle and maximise body\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For maximum volume from your wash, flip your head upside down and massage the Amplify Cleanser into the scalp with firm, circular movements for at least 60 seconds. This stimulates scalp circulation, thoroughly removes build-up, and lifts the root area — creating the foundation for extraordinary volume before you've even begun styling.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Wheat Protein, Citric Acid, Sodium Chloride, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56404997800315,"sku":null,"price":27.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Amplify_Cleanser_300ml.png?v=1788542924"},{"product_id":"authentic-beauty-concept-amplify-cleanser-1000ml","title":"Authentic Beauty Concept Amplify Cleanser 1000ml","description":"\u003ch2\u003eAuthentic Beauty Concept Amplify Cleanser 1000ml\u003c\/h2\u003e\u003cp\u003eThe same volume-building, build-up-clearing formula as the 300ml — now in a generous 1000ml salon-size format for those who refuse to compromise on their volumising routine. The Authentic Beauty Concept Amplify Cleanser is a professional-grade, weightless volumising shampoo formulated specifically for fine, flat, or limp hair that needs more body, more lift, and more presence — from root to tip, wash after wash.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Amplify Cleanser uses a lightweight, build-up-free formula that thoroughly cleanses the scalp, removes product residue, and primes every strand for maximum volume and lift. The 1000ml format is ideal for daily washers, households where multiple people use volumising products, or salon professionals wanting a professional-size volume shampoo for client use and retail.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists as the essential first step in a volumising routine for fine hair, this is the salon-size cleanser that keeps volume going — day after day, wash after wash.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVolumising cleanser specifically formulated for fine, flat, or limp hair\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no coating, no build-up, no weight\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eThoroughly cleanses the scalp and removes build-up that suppresses volume\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling genuinely clean, light, and primed for lift\u003c\/li\u003e\n\u003cli\u003eCreates the ideal foundation for maximum, long-lasting volume\u003c\/li\u003e\n\u003cli\u003eGentle enough for daily use\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated fine hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003e1000ml salon-size — exceptional value vs. standard 300ml size\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Cleanser\u003c\/h3\u003e\u003cp\u003eWhen you wash your hair daily and volume is non-negotiable, running out of your go-to shampoo is not an option. The Amplify Cleanser 1000ml makes sure that never happens. The same build-up-clearing, weightless, volume-priming formula your fine hair depends on — in a size that lasts, saves, and keeps your volumising routine running without interruption. Whether you wash daily, have multiple fine-haired household members, or simply want a well-stocked shelf, this is the size that delivers.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAs your daily or regular shampoo for fine, flat, or limp hair\u003c\/li\u003e\n\u003cli\u003eBefore any volumising styling routine requiring maximum root lift and body\u003c\/li\u003e\n\u003cli\u003eWhen fine hair feels weighed down, flat, or lacking in body and movement\u003c\/li\u003e\n\u003cli\u003eAs a clarifying cleanse to remove product build-up before a blowout\u003c\/li\u003e\n\u003cli\u003eSalon professionals looking for a professional-size volumising shampoo for client use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, follow with the Authentic Beauty Concept Amplify Conditioner and Amplify styling products for a complete, volume-maximising routine.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet hair thoroughly with lukewarm water\u003c\/li\u003e\n\u003cli\u003eApply the Amplify Cleanser to the scalp (the 1000ml bottle works best with a pump dispenser)\u003c\/li\u003e\n\u003cli\u003eWork into a rich, lightweight lather and massage thoroughly into the scalp\u003c\/li\u003e\n\u003cli\u003eWork through mid-lengths and ends to cleanse the full length of the hair\u003c\/li\u003e\n\u003cli\u003eLeave on for 1–2 minutes to allow the volumising actives to work\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water to close the cuticle and maximise body\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: The 1000ml size typically saves 15–20% versus buying multiple 300ml bottles — ideal for daily washers or salon use. For maximum volume, massage the Amplify Cleanser into the scalp with firm, circular movements for at least 60 seconds to stimulate circulation, lift the root, and thoroughly remove any build-up before styling.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Wheat Protein, Citric Acid, Sodium Chloride, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56405000061307,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Amplify_Cleanser_1000ml.png?v=1788542959"},{"product_id":"authentic-beauty-concept-amplify-foam-conditioner-200ml","title":"Authentic Beauty Concept Amplify Foam Conditioner 200ml","description":"\u003ch2\u003eAuthentic Beauty Concept Amplify Foam Conditioner 200ml\u003c\/h2\u003e\n\u003cp\u003eCondition without compromise. The Authentic Beauty Concept Amplify Foam Conditioner is a professional-grade, ultralight foam conditioner formulated specifically for fine hair that needs moisture and softness — without the weight, coating, or build-up that suppresses volume. Unlike traditional cream or liquid conditioners, this innovative foam format disperses evenly through fine hair, delivering targeted moisture and softness exactly where it's needed, without ever overloading strands or leaving residue behind.\u003c\/p\u003e\n\u003cp\u003eFree from silicones, parabens, and microplastics, the Amplify Foam Conditioner uses a carefully balanced blend of lightweight conditioning actives that smooth the cuticle, restore moisture, and add softness and manageability — without ever weighing fine hair down or compromising the lift and body created by the Amplify Cleanser. The foam texture means more even distribution with less product, making it a smarter, more efficient conditioning step for fine hair. The result is fine hair that feels genuinely conditioned, moves with natural softness, and is ready to be volumised, styled, and shown off.\u003c\/p\u003e\n\u003cp\u003eDeveloped with salon professionals and trusted by stylists as the essential second step in a fine hair volumising routine, the Amplify Foam Conditioner is the conditioning innovation that finally lets fine hair have it all: moisture, softness, and volume — all in the same wash.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUltralight foam conditioner for fine hair — moisture and softness without weight\u003c\/li\u003e\n\u003cli\u003eInnovative foam format distributes evenly through fine hair for more consistent conditioning\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no coating, no build-up, no volume suppression\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eSmooths the cuticle and restores moisture without weighing fine hair down\u003c\/li\u003e\n\u003cli\u003eMaintains the volume and lift created by the Amplify Cleanser\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, manageable, and ready for volumising styling\u003c\/li\u003e\n\u003cli\u003eGentle enough for daily use\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated fine hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy You'll Love This Foam Conditioner\u003c\/h3\u003e\n\u003cp\u003eFine hair owners know the frustration of conditioner: you need it, but the moment you use it, your volume disappears. The Amplify Foam Conditioner changes that entirely. The foam format is the game-changer — it spreads instantly and evenly through fine hair, conditioning thoroughly without the risk of over-applying that comes with creams or liquids. It smooths, softens, and detangles, but never at the expense of the volume your fine hair is capable of. Apply the foam, leave it on for two minutes, rinse it out — and your hair is soft, manageable, and still full of potential. That's the fine hair conditioning experience it should always have been.\u003c\/p\u003e\n\u003ch3\u003eWhen to Use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAfter every wash as your conditioner for fine, flat, or limp hair\u003c\/li\u003e\n\u003cli\u003eFollowing the Amplify Cleanser as the second step in a volumising routine\u003c\/li\u003e\n\u003cli\u003eWhen fine hair needs moisture and manageability without sacrificing body or lift\u003c\/li\u003e\n\u003cli\u003eFor colour-treated fine hair needing lightweight foam conditioning without colour fade\u003c\/li\u003e\n\u003cli\u003eAny time fine hair needs softness and smoothness without weight or build-up\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor best results, use consistently after every wash as part of the complete Authentic Beauty Concept Amplify routine, followed by Amplify styling products for maximum, long-lasting volume.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter shampooing with the Amplify Cleanser, gently squeeze excess water from hair\u003c\/li\u003e\n\u003cli\u003eDispense a palm-sized amount of foam and apply from mid-lengths to ends — avoid the roots to maintain maximum volume at the root area\u003c\/li\u003e\n\u003cli\u003eDistribute the foam evenly through the lengths with your fingers or a wide-tooth comb\u003c\/li\u003e\n\u003cli\u003eLeave on for 1–2 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water to close the cuticle and maximise body and shine\u003c\/li\u003e\n\u003cli\u003eGently squeeze out excess water — do not rub fine hair with a towel as this causes breakage and frizz\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cem\u003eTip: The foam format makes it easier to apply evenly without over-saturating fine hair — start with a small amount and add more if needed. For fine hair, always apply from mid-lengths to ends only, never at the roots. Root application adds weight exactly where fine hair can least afford it.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Behentrimonium Methosulfate, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Wheat Protein, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56405009695099,"sku":null,"price":32.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/ABC_Amplify_Foam_Conditioner_200ml.webp?v=1789046680"},{"product_id":"authentic-beauty-concept-amplify-spray-conditioner-250ml","title":"Authentic Beauty Concept Amplify Spray Conditioner 250ml","description":"\u003ch2\u003eAuthentic Beauty Concept Amplify Spray Conditioner 250ml\u003c\/h2\u003e\u003cp\u003eConditioning, without the weight. The Authentic Beauty Concept Amplify Spray Conditioner is a professional-grade, lightweight leave-in spray conditioner formulated specifically for fine hair that needs instant detangling, moisture, and manageability — delivered in a featherweight mist that never suppresses volume. This is conditioning reimagined for fine hair: fast, weightless, and completely compatible with big, beautiful, voluminous styling.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Amplify Spray Conditioner disperses an ultra-fine, even mist of lightweight conditioning actives that smooth the cuticle, eliminate tangles, and restore softness from root to tip — without ever landing on fine hair with the heaviness of a traditional rinse-out conditioner. Use it on damp hair after washing, on dry hair for an instant softness refresh, or as a detangling spray before brushing — any time fine hair needs care without compromise.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists for fine hair prep, styling, and between-wash care alike, the Amplify Spray Conditioner is the multi-tasking leave-in that fine hair has always needed.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLightweight leave-in spray conditioner for fine hair — moisture without weight\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — no coating, no build-up, no volume suppression\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eInstantly detangles and smooths the cuticle without weighing fine hair down\u003c\/li\u003e\n\u003cli\u003eRestores softness and manageability on damp or dry hair\u003c\/li\u003e\n\u003cli\u003eCompatible with volumising styling — leave in and style straight over the top\u003c\/li\u003e\n\u003cli\u003eMulti-use: leave-in conditioner, detangling spray, and between-wash refresher\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated fine hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Spray Conditioner\u003c\/h3\u003e\u003cp\u003eFine hair doesn't get to have the same relationship with conditioner that other hair types do. Too much and the volume disappears; too little and the tangles and dryness creep in. The Amplify Spray Conditioner resolves that tension completely. It conditions thoroughly in a mist so light you'll barely feel it — detangling instantly, smoothing effortlessly, and leaving fine hair with the softness and manageability it needs to be styled beautifully. No rinsing, no waiting, no compromise on volume. Just perfectly conditioned, ready-to-style fine hair in seconds.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOn damp hair after washing as a leave-in conditioner before styling\u003c\/li\u003e\n\u003cli\u003eOn dry hair as a softness and manageability refresher between washes\u003c\/li\u003e\n\u003cli\u003eBefore brushing or combing to instantly detangle without breakage\u003c\/li\u003e\n\u003cli\u003eBefore heat styling as a lightweight protective conditioning mist\u003c\/li\u003e\n\u003cli\u003eFor colour-treated fine hair needing lightweight conditioning without colour fade\u003c\/li\u003e\n\u003cli\u003eAny time fine hair needs instant softness, smoothness, or detangling without weight\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, use as part of the complete Authentic Beauty Concept Amplify routine on damp hair after the Amplify Cleanser, before applying Amplify styling products.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eShake well before use\u003c\/li\u003e\n\u003cli\u003eFor damp hair: after washing, gently squeeze out excess water and mist the Amplify Spray Conditioner evenly through hair from roots to ends\u003c\/li\u003e\n\u003cli\u003eComb through with a wide-tooth comb to distribute evenly and detangle\u003c\/li\u003e\n\u003cli\u003eDo not rinse — leave in and proceed with styling as usual\u003c\/li\u003e\n\u003cli\u003eFor dry hair: mist lightly through hair as a softness and detangling refresher, then comb or brush through\u003c\/li\u003e\n\u003cli\u003eBuild layers as needed — the lightweight formula allows multiple applications without heaviness\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For the most voluminous result with a leave-in conditioner, mist the Amplify Spray Conditioner onto damp hair, then flip your head upside down and gently scrunch from ends to roots. This technique distributes the conditioner evenly while lifting the root area — giving you conditioned, detangled hair with maximum root volume built in from the very start of your styling routine.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Glycerin, Behentrimonium Methosulfate, Cetearyl Alcohol, Panthenol (Pro-Vitamin B5), Hydrolysed Wheat Protein, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56405026341243,"sku":null,"price":33.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Amplify_RootLift_SprayConditioner_250ml.png?v=1788543043"},{"product_id":"authentic-beauty-concept-hydrate-cleanser-300ml","title":"Authentic Beauty Concept Hydrate Cleanser 300ml","description":"\u003ch2\u003eAuthentic Beauty Concept Hydrate Cleanser 300ml\u003c\/h2\u003e\u003cp\u003eHydration from the very first lather. The Authentic Beauty Concept Hydrate Cleanser is a professional-grade, moisturising shampoo formulated specifically for dry, thirsty, or dehydrated hair that needs more than just a clean — it needs a drink. This is the cleanser that infuses moisture into the hair fibre as it works, leaving hair feeling genuinely quenched, soft, and nourished from the very first wash.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Hydrate Cleanser uses a rich but gentle formula that thoroughly cleanses without stripping the natural oils and moisture that dry hair desperately needs to retain. The result is hair that emerges from every wash feeling soft, supple, and deeply hydrated — rather than the tight, squeaky-clean feeling that conventional shampoos leave behind on dry hair.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists as the essential first step in a deep hydration routine for dry and dehydrated hair, the Hydrate Cleanser is the shampoo that changes how dry hair feels from wash to wash.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMoisturising cleanser specifically formulated for dry, thirsty, or dehydrated hair\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — genuine hydration, not artificial coating\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eInfuses moisture as it cleanses — hair feels hydrated from the first lather\u003c\/li\u003e\n\u003cli\u003eGentle formula that cleanses without stripping natural oils\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, supple, and deeply nourished after every wash\u003c\/li\u003e\n\u003cli\u003eSuitable for all types of dry hair including colour-treated, chemically processed, and heat-damaged\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Cleanser\u003c\/h3\u003e\u003cp\u003eDry hair deserves a shampoo that understands it. Not one that strips away what little moisture remains in the name of a deep clean, but one that cleanses gently and gives back as much as it takes. The Hydrate Cleanser does exactly that. The lather is rich and creamy, the rinse leaves hair feeling soft rather than stripped, and the difference is noticeable from the very first use. Wash after wash, it rebuilds the moisture foundation that dry hair needs — making every subsequent step in your routine work harder, and making your hair feel better than it has in a long time.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAs your regular shampoo for dry, thirsty, or dehydrated hair\u003c\/li\u003e\n\u003cli\u003eFor colour-treated, chemically processed, heat-damaged, or naturally dry hair\u003c\/li\u003e\n\u003cli\u003eBefore a deep conditioning treatment or mask for maximum moisture absorption\u003c\/li\u003e\n\u003cli\u003eWhen hair feels tight, brittle, rough, or lacking in softness and suppleness\u003c\/li\u003e\n\u003cli\u003eAny time dry hair needs a gentle, moisture-infusing cleanse\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, follow with the Authentic Beauty Concept Hydrate Conditioner and Hydrate Mask for a complete, deeply nourishing moisture routine.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet hair thoroughly with lukewarm water\u003c\/li\u003e\n\u003cli\u003eApply a generous amount of Hydrate Cleanser to the scalp and work into a rich, creamy lather\u003c\/li\u003e\n\u003cli\u003eMassage gently into the scalp and work through mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eLeave on for 2–3 minutes to allow the moisturising actives to penetrate the hair fibre\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool or lukewarm water — avoid hot water which strips moisture from dry hair\u003c\/li\u003e\n\u003cli\u003eFollow immediately with the Hydrate Conditioner or Hydrate Mask\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: For dry hair, always use the coolest water temperature you can comfortably tolerate when rinsing. Hot water opens the hair cuticle and accelerates moisture loss — exactly what dry hair cannot afford. A cool rinse seals the cuticle, locks in the Hydrate Cleanser's moisture actives, and leaves hair immediately softer and more manageable.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Argania Spinosa Kernel Oil (Argan Oil), Citric Acid, Sodium Chloride, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56405073461627,"sku":null,"price":27.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Hydrate_Cond_Cleanser_300ml.png?v=1788543075"},{"product_id":"authentic-beauty-concept-hydrate-cleanser-1000ml","title":"Authentic Beauty Concept Hydrate Cleanser 1000ml","description":"\u003ch2\u003eAuthentic Beauty Concept Hydrate Cleanser 1000ml\u003c\/h2\u003e\u003cp\u003eThe same moisture-infusing, gentle-cleansing formula as the 300ml — now in a generous 1000ml salon-size format for dry hair that never wants to run out of its most essential product. The Authentic Beauty Concept Hydrate Cleanser is a professional-grade, moisturising shampoo formulated specifically for dry, thirsty, or dehydrated hair — cleansing gently without stripping, and infusing moisture into the hair fibre with every wash.\u003c\/p\u003e\u003cp\u003eFree from silicones, parabens, and microplastics, the Hydrate Cleanser uses a rich but gentle formula that thoroughly cleanses without robbing dry hair of the natural oils and moisture it depends on. The 1000ml format is ideal for those who wash frequently, households where multiple people follow a hydrating hair routine, or salon professionals wanting a professional-size moisturising shampoo for client use and retail.\u003c\/p\u003e\u003cp\u003eDeveloped with salon professionals and trusted by stylists as the essential first step in a deep hydration routine, the 1000ml Hydrate Cleanser is the salon-size solution for dry hair that means business about moisture.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMoisturising cleanser specifically formulated for dry, thirsty, or dehydrated hair\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula — genuine hydration, not artificial coating\u003c\/li\u003e\n\u003cli\u003eFree from parabens and microplastics\u003c\/li\u003e\n\u003cli\u003eInfuses moisture as it cleanses — hair feels hydrated from the first lather\u003c\/li\u003e\n\u003cli\u003eGentle formula that cleanses without stripping natural oils\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, supple, and deeply nourished after every wash\u003c\/li\u003e\n\u003cli\u003eSuitable for all types of dry hair including colour-treated, chemically processed, and heat-damaged\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003e1000ml salon-size — exceptional value vs. standard 300ml size\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy You'll Love This Cleanser\u003c\/h3\u003e\u003cp\u003eWhen dry hair has finally found the shampoo that makes it feel genuinely nourished and soft, running out is not an option. The Hydrate Cleanser 1000ml makes sure that never happens. The same rich, moisture-infusing, gentle-cleansing formula your dry hair depends on — now in a size that lasts, saves, and keeps your hydration routine running without interruption. Whether you wash frequently, have multiple dry-haired household members, or simply want the reassurance of a well-stocked shelf, this is the size that delivers.\u003c\/p\u003e\u003ch3\u003eWhen to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAs your regular shampoo for dry, thirsty, or dehydrated hair\u003c\/li\u003e\n\u003cli\u003eFor colour-treated, chemically processed, heat-damaged, or naturally dry hair\u003c\/li\u003e\n\u003cli\u003eBefore a deep conditioning treatment or mask for maximum moisture absorption\u003c\/li\u003e\n\u003cli\u003eWhen hair feels tight, brittle, rough, or lacking in softness and suppleness\u003c\/li\u003e\n\u003cli\u003eSalon professionals looking for a professional-size moisturising shampoo for client use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, follow with the Authentic Beauty Concept Hydrate Conditioner and Hydrate Mask for a complete, deeply nourishing moisture routine.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet hair thoroughly with lukewarm water\u003c\/li\u003e\n\u003cli\u003eApply a generous amount of Hydrate Cleanser to the scalp (the 1000ml bottle works best with a pump dispenser)\u003c\/li\u003e\n\u003cli\u003eWork into a rich, creamy lather and massage gently into the scalp and through mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eLeave on for 2–3 minutes to allow the moisturising actives to penetrate\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool or lukewarm water — avoid hot water which strips moisture from dry hair\u003c\/li\u003e\n\u003cli\u003eFollow immediately with the Hydrate Conditioner or Hydrate Mask\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eTip: The 1000ml size typically saves 15–20% versus buying multiple 300ml bottles — ideal for frequent washers or salon use. Always rinse with the coolest water you can tolerate to seal the cuticle and lock in the Hydrate Cleanser's moisture actives for maximum softness and nourishment.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003eAqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Argania Spinosa Kernel Oil (Argan Oil), Citric Acid, Sodium Chloride, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56405137359227,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Hydrate_Cleanser_1000ml.png?v=1788543105"},{"product_id":"authentic-beauty-concept-hydrate-conditioner-250ml","title":"Authentic Beauty Concept Hydrate Conditioner 250ml","description":"\u003cp\u003eQuench your hair's thirst with a conditioner that goes far beyond surface hydration. The \u003cstrong\u003eAuthentic Beauty Concept Hydrate Conditioner 250ml\u003c\/strong\u003e is a professional-grade moisturising conditioner formulated specifically for dry, thirsty hair that craves lasting softness, manageability, and a healthy, luminous shine. Part of the Authentic Beauty Concept Hydrate collection — a range dedicated to restoring and maintaining optimal moisture balance — this conditioner deeply nourishes each strand, smooths the cuticle, and leaves hair effortlessly soft and beautifully conditioned after every use. If you're searching for the best professional conditioner for dry hair, a salon-quality hydrating conditioner for dull or brittle hair, or a gentle daily conditioner for colour-treated hair that lacks moisture — this is your answer. \u003cstrong\u003eFree UK delivery on orders over £50.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense Moisture Replenishment:\u003c\/strong\u003e Deeply hydrates dry, thirsty hair from the inside out for lasting softness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCuticle Smoothing:\u003c\/strong\u003e Seals the hair surface for a sleek, frizz-free finish with every wash\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproved Manageability:\u003c\/strong\u003e Detangles and softens for effortless combing and reduced breakage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLuminous Shine:\u003c\/strong\u003e Leaves hair with a healthy, natural-looking radiance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle, Professional Formula:\u003c\/strong\u003e Suitable for daily use on dry, normal, and colour-treated hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthentic Beauty Concept Hydrate System:\u003c\/strong\u003e Works in perfect synergy with the ABC Hydrate Shampoo for optimal moisture results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy You'll Love This Product\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisture that lasts:\u003c\/strong\u003e Unlike lightweight conditioners that only coat the surface, ABC Hydrate works within the hair fibre to restore and retain moisture throughout the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalon results, every wash day:\u003c\/strong\u003e A professional formula trusted by hairdressers — now bringing the same transformative softness to your home routine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrizz-free from the shower:\u003c\/strong\u003e Smooth, detangled, manageable hair from the moment you rinse — no extra effort required\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKind to colour:\u003c\/strong\u003e Gentle enough for colour-treated hair, helping preserve vibrancy while restoring moisture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean beauty values:\u003c\/strong\u003e Authentic Beauty Concept is committed to a responsible, sustainable approach to professional haircare\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen to Use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAfter every shampoo as your daily moisturising conditioner for dry or normal hair\u003c\/li\u003e\n\u003cli\u003eWhen hair feels dry, brittle, dull, or difficult to manage\u003c\/li\u003e\n\u003cli\u003eAfter colour, bleach, or chemical treatments to restore moisture and smoothness\u003c\/li\u003e\n\u003cli\u003ePaired with the Authentic Beauty Concept Hydrate Shampoo for a complete moisture-restoring routine\u003c\/li\u003e\n\u003cli\u003eAs a daily conditioner to maintain softness and shine between deeper treatment masks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eStep 1:\u003c\/strong\u003e After shampooing, gently squeeze excess water from hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 2:\u003c\/strong\u003e Apply a generous amount of the Hydrate Conditioner to mid-lengths and ends, avoiding the scalp.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 3:\u003c\/strong\u003e Comb through for even distribution and detangling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 4:\u003c\/strong\u003e Leave for 1–2 minutes to allow the moisturising actives to penetrate the hair fibre.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 5:\u003c\/strong\u003e Rinse thoroughly with lukewarm water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 6:\u003c\/strong\u003e Style as usual.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturising Complex\u003c\/strong\u003e — deeply hydrates and replenishes moisture within the hair fibre for lasting softness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Agents\u003c\/strong\u003e — smooth the cuticle surface for a sleek, frizz-free, manageable finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine Enhancers\u003c\/strong\u003e — add luminosity and natural-looking radiance to dull, dry hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003ePlease refer to product packaging for the full INCI ingredient list.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56408772477307,"sku":null,"price":32.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Hydrate_Conditioner_250ml.png?v=1788801856"},{"product_id":"authentic-beauty-concept-hydrate-conditioner-1000ml-with-free-pump","title":"Authentic Beauty Concept Hydrate Conditioner 1000ml (with FREE pump)","description":"\u003cp\u003eProfessional moisture care, now in a salon-size format that goes the distance. The \u003cstrong\u003eAuthentic Beauty Concept Hydrate Conditioner 1000ml\u003c\/strong\u003e delivers the same deeply nourishing, softening, and frizz-taming formula as the 250ml — in a generous salon-size bottle that offers outstanding value for frequent users, families, or anyone who refuses to compromise on their hair care. Formulated specifically for dry, thirsty hair, this professional-grade moisturising conditioner deeply hydrates each strand, smooths the cuticle, and leaves hair effortlessly soft, manageable, and luminously healthy-looking with every wash. If you're looking for the best salon-size moisturising conditioner for dry hair, a professional 1000ml conditioner for colour-treated or brittle hair, or a bulk hydrating conditioner with exceptional value — ABC Hydrate 1000ml is the definitive choice. \u003cstrong\u003eFree UK delivery on orders over £50.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense Moisture Replenishment:\u003c\/strong\u003e Deeply hydrates dry, thirsty hair from the inside out for lasting softness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCuticle Smoothing:\u003c\/strong\u003e Seals the hair surface for a sleek, frizz-free finish with every wash\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproved Manageability:\u003c\/strong\u003e Detangles and softens for effortless combing and reduced breakage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLuminous Shine:\u003c\/strong\u003e Leaves hair with a healthy, natural-looking radiance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle, Professional Formula:\u003c\/strong\u003e Suitable for daily use on dry, normal, and colour-treated hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalon-Size Value:\u003c\/strong\u003e 1000ml means months of professional conditioning at home — exceptional value vs buying smaller sizes repeatedly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy You'll Love This Product\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalon-size, salon savings:\u003c\/strong\u003e 1000ml of professional-grade moisture care at a fraction of the cost of repeated 250ml purchases\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisture that lasts:\u003c\/strong\u003e Works within the hair fibre to restore and retain hydration throughout the day — not just a surface coating\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalon results every wash day:\u003c\/strong\u003e The same formula trusted by professional hairdressers, brought into your home routine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreat for the whole family:\u003c\/strong\u003e One universal bottle that works beautifully on every dry or normal hair type under one roof\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean beauty values:\u003c\/strong\u003e Authentic Beauty Concept is committed to a responsible, sustainable approach to professional haircare\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen to Use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAfter every shampoo as your daily moisturising conditioner for dry or normal hair\u003c\/li\u003e\n\u003cli\u003eWhen hair feels dry, brittle, dull, or difficult to manage\u003c\/li\u003e\n\u003cli\u003eAfter colour, bleach, or chemical treatments to restore moisture and smoothness\u003c\/li\u003e\n\u003cli\u003ePaired with the Authentic Beauty Concept Hydrate Shampoo for a complete moisture-restoring routine\u003c\/li\u003e\n\u003cli\u003eAs a daily conditioner to maintain softness and shine between deeper treatment masks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eStep 1:\u003c\/strong\u003e After shampooing, gently squeeze excess water from hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 2:\u003c\/strong\u003e Apply a generous amount of the Hydrate Conditioner to mid-lengths and ends, avoiding the scalp.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 3:\u003c\/strong\u003e Comb through for even distribution and detangling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 4:\u003c\/strong\u003e Leave for 1–2 minutes to allow the moisturising actives to penetrate the hair fibre.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 5:\u003c\/strong\u003e Rinse thoroughly with lukewarm water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 6:\u003c\/strong\u003e Style as usual.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturising Complex\u003c\/strong\u003e — deeply hydrates and replenishes moisture within the hair fibre for lasting softness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Agents\u003c\/strong\u003e — smooth the cuticle surface for a sleek, frizz-free, manageable finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine Enhancers\u003c\/strong\u003e — add luminosity and natural-looking radiance to dull, dry hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003ePlease refer to product packaging for the full INCI ingredient list.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default 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The \u003cstrong\u003eAuthentic Beauty Concept Hydrate Spray Conditioner 250ml\u003c\/strong\u003e is a lightweight, leave-in conditioning spray that quenches dry, thirsty hair with every spritz — no rinsing required. Designed as part of the Authentic Beauty Concept Hydrate collection, this professional spray conditioner delivers instant detangling, lasting moisture, and a beautiful, touchable softness that works on all hair types, especially dry, fine, or colour-treated hair that needs hydration without weight. Whether used as a daily moisture boost, a post-wash detangler, or a mid-day hair refresher, this versatile spray conditioner makes it easy to maintain soft, manageable, luminously healthy hair wherever you are. If you’re searching for the best leave-in spray conditioner for dry hair, a lightweight professional conditioning spray for colour-treated hair, or a no-rinse detangling spray for fine or fragile hair — ABC Hydrate Spray Conditioner is your go-to. \u003cstrong\u003eFree UK delivery on orders over £50.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstant Moisture Boost:\u003c\/strong\u003e Delivers immediate hydration to dry, thirsty hair without weighing it down\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo-Rinse Formula:\u003c\/strong\u003e Leave-in convenience — simply spray, comb through, and style\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffortless Detangling:\u003c\/strong\u003e Smooths and detangles knots and tangles for gentle, breakage-free combing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight Conditioning:\u003c\/strong\u003e Softens and smooths without residue or heaviness — ideal for fine or limp hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour-Care Friendly:\u003c\/strong\u003e Gentle enough for daily use on colour-treated, bleached, or chemically processed hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Use Versatility:\u003c\/strong\u003e Use post-wash as a leave-in, between washes as a refresher, or before styling for added softness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy You’ll Love This Product\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydration on the go:\u003c\/strong\u003e A fine mist that delivers instant softness and moisture wherever and whenever your hair needs it\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo rinse, no fuss:\u003c\/strong\u003e The ultimate time-saving conditioning step — spray, comb, done\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight love:\u003c\/strong\u003e Conditions without coating — hair stays soft, bouncy, and natural-feeling all day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePairs perfectly with the Hydrate range:\u003c\/strong\u003e Use alongside the ABC Hydrate Shampoo and Conditioner for a complete moisture-restoring system\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean beauty values:\u003c\/strong\u003e Authentic Beauty Concept is committed to a responsible, sustainable approach to professional haircare\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen to Use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAfter washing as a leave-in conditioner to lock in moisture before styling\u003c\/li\u003e\n\u003cli\u003eBetween washes to refresh, soften, and re-hydrate dry or frizzy hair\u003c\/li\u003e\n\u003cli\u003eBefore combing or detangling to minimise breakage, especially on fine or fragile hair\u003c\/li\u003e\n\u003cli\u003eOn dry hair as a mid-day moisture boost or smoothing touch-up\u003c\/li\u003e\n\u003cli\u003eAs part of the full Authentic Beauty Concept Hydrate routine for maximum moisture results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAs a leave-in (post-wash):\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 1:\u003c\/strong\u003e After shampooing and conditioning, gently towel-dry hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 2:\u003c\/strong\u003e Shake the bottle and spray evenly through mid-lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 3:\u003c\/strong\u003e Comb through gently to distribute and detangle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 4:\u003c\/strong\u003e Do not rinse. Style as desired.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAs a refresher (on dry hair):\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 1:\u003c\/strong\u003e Shake the bottle and mist lightly over dry hair, focusing on areas that feel dry or frizzy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 2:\u003c\/strong\u003e Smooth through with fingers or a wide-tooth comb.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturising Complex\u003c\/strong\u003e — delivers instant, lasting hydration to the hair fibre without weight or residue\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight Conditioning Agents\u003c\/strong\u003e — smooth the cuticle and improve manageability for effortless detangling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine Enhancers\u003c\/strong\u003e — add a healthy, natural radiance to dull or dry hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003ePlease refer to product packaging for the full INCI ingredient list.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56408798265723,"sku":null,"price":33.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Hydrate_SprayConditioner_250ml.png?v=1788801945"},{"product_id":"authentic-beauty-concept-hydrate-mask-200ml","title":"Authentic Beauty Concept Hydrate Mask 200ml","description":"\u003ch2\u003eAuthentic Beauty Concept Hydrate Mask 200ml — Intense Moisture Treatment for Dry \u0026amp; Thirsty Hair\u003c\/h2\u003e\n\u003cp\u003eGive your hair the deep drink of moisture it's been craving with the \u003cstrong\u003eAuthentic Beauty Concept Hydrate Mask 200ml\u003c\/strong\u003e — a \u003cstrong\u003eprofessional-grade, intensely hydrating hair mask\u003c\/strong\u003e developed for dry, dehydrated, and moisture-starved hair that needs genuine nourishment, not just surface conditioning. Formulated without silicones, parabens, or microplastics, this concentrated mask works deep within the hair shaft to \u003cstrong\u003erestore optimal moisture balance, improve elasticity, and deliver long-lasting softness and luminous shine\u003c\/strong\u003e from the very first use. Lightweight yet deeply nourishing, it spreads effortlessly and rinses cleanly — leaving hair that feels genuinely healthy, bouncy, and brilliantly alive. Suitable for \u003cstrong\u003eall hair types\u003c\/strong\u003e, including colour-treated, fine, and fragile hair, and \u003cstrong\u003evegan-friendly\u003c\/strong\u003e throughout. The 200ml size is perfect for regular weekly use, making it the \u003cstrong\u003eultimate hydration ritual\u003c\/strong\u003e for salon-worthy results at home.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eIntense deep hydration\u003c\/strong\u003e — penetrates the hair shaft to restore genuine moisture from within\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eSilicone-free formula\u003c\/strong\u003e — real hydration, not artificial coating or temporary shine\u003c\/li\u003e\n  \u003cli\u003e✔ Free from \u003cstrong\u003eparabens and microplastics\u003c\/strong\u003e — a cleaner choice for your hair and the environment\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eRestores moisture balance and elasticity\u003c\/strong\u003e — reduces breakage and improves manageability\u003c\/li\u003e\n  \u003cli\u003e✔ Delivers \u003cstrong\u003eluminous, long-lasting shine\u003c\/strong\u003e and softness from the very first use\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eColour-safe formula\u003c\/strong\u003e — enhances vibrancy and extends the life of colour-treated hair\u003c\/li\u003e\n  \u003cli\u003e✔ Suitable for \u003cstrong\u003eall hair types\u003c\/strong\u003e — especially dry, dehydrated, fine, and fragile hair\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eVegan-friendly\u003c\/strong\u003e — no animal-derived ingredients\u003c\/li\u003e\n  \u003cli\u003e✔ Professional salon-grade formula developed with expert stylists\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy You'll Love This Product\u003c\/h3\u003e\n\u003cp\u003eThe Authentic Beauty Concept Hydrate Mask is the weekly ritual that genuinely transforms hair. Unlike conventional masks that sit on the surface and rinse away with their promises, this formula works from the inside out — delivering targeted hydration to where hair needs it most. After just one use, you'll notice the difference: hair that's softer, smoother, more elastic, and visibly more luminous. With regular weekly use, the cumulative effect is extraordinary — \u003cstrong\u003ehair that holds its moisture, resists frizz, and catches the light beautifully\u003c\/strong\u003e, whatever the weather. Clean, honest, and built around real results, the ABC Hydrate Mask is the kind of product that earns a permanent place in your haircare routine.\u003c\/p\u003e\n\n\u003ch3\u003eWhen to Use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUse \u003cstrong\u003eonce or twice a week\u003c\/strong\u003e as an intensive moisture treatment in place of your regular conditioner\u003c\/li\u003e\n  \u003cli\u003eWhenever hair feels \u003cstrong\u003edry, brittle, rough, or lacking in vitality\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003eAfter \u003cstrong\u003esun, sea, heat styling, or chemical treatments\u003c\/strong\u003e to replenish lost moisture\u003c\/li\u003e\n  \u003cli\u003eAs a \u003cstrong\u003epre-event treatment\u003c\/strong\u003e for maximum softness and luminosity\u003c\/li\u003e\n  \u003cli\u003eFor \u003cstrong\u003ecolour-treated hair\u003c\/strong\u003e — to enhance vibrancy, extend colour life, and restore condition\u003c\/li\u003e\n  \u003cli\u003ePair with the \u003cstrong\u003eAuthentic Beauty Concept Hydrate Cleanser\u003c\/strong\u003e and \u003cstrong\u003eHydrate Conditioner\u003c\/strong\u003e for the complete ABC Hydrate system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eAfter shampooing with \u003cstrong\u003eAuthentic Beauty Concept Hydrate Cleanser\u003c\/strong\u003e, gently squeeze excess water from hair.\u003c\/li\u003e\n  \u003cli\u003eApply a generous amount of Hydrate Mask from \u003cstrong\u003emid-lengths to ends\u003c\/strong\u003e. For very dry or damaged hair, work through to the roots.\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly through hair using fingers or a wide-tooth comb.\u003c\/li\u003e\n  \u003cli\u003eLeave on for \u003cstrong\u003e3–5 minutes\u003c\/strong\u003e for regular conditioning, or \u003cstrong\u003e10–15 minutes\u003c\/strong\u003e for an intensive treatment boost.\u003c\/li\u003e\n  \u003cli\u003eFor maximum hydration, cover with a warm towel or shower cap during processing.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with \u003cstrong\u003ecool water\u003c\/strong\u003e to seal the cuticle and maximise shine.\u003c\/li\u003e\n  \u003cli\u003eFollow with your preferred ABC Hydrate leave-in or finishing product for best results.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cem\u003ePro Tip: For an extraordinary pre-event treatment, apply generously to dry hair 20–30 minutes before shampooing. The concentrated hydrating actives will deeply penetrate the hair shaft, delivering exceptional softness, shine, and manageability that lasts for days.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Sodium Hyaluronate (Hyaluronic Acid), Aloe Barbadensis Leaf Juice, Argania Spinosa Kernel Oil, Tocopheryl Acetate (Vitamin E), Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56410815005051,"sku":null,"price":41.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Hydrate_Mask_200ml.png?v=1788888258"},{"product_id":"authentic-beauty-concept-hydrate-lotion-150ml","title":"Authentic Beauty Concept Hydrate Lotion 150ml","description":"\u003ch2\u003eAuthentic Beauty Concept Hydrate Lotion 150ml — Lightweight Leave-In Moisture Lotion for Dry \u0026amp; Thirsty Hair\u003c\/h2\u003e\n\u003cp\u003eLock in lasting hydration between washes with the \u003cstrong\u003eAuthentic Beauty Concept Hydrate Lotion 150ml\u003c\/strong\u003e — a \u003cstrong\u003eprofessional-grade, lightweight leave-in moisture lotion\u003c\/strong\u003e designed to deliver continuous hydration and softness to dry, dehydrated, and moisture-hungry hair. Applied to damp hair after cleansing and conditioning, this silicone-free lotion absorbs effortlessly without weight or residue, leaving hair feeling genuinely nourished, beautifully smooth, and naturally manageable throughout the day. Enriched with \u003cstrong\u003ehydrating actives including Pro-Vitamin B5 and Hyaluronic Acid\u003c\/strong\u003e, it works continuously to restore moisture balance, improve elasticity, and protect against humidity-induced frizz — delivering \u003cstrong\u003esalon-smooth results from the comfort of home\u003c\/strong\u003e. Colour-safe, vegan-friendly, and free from parabens and microplastics, the ABC Hydrate Lotion is the essential \u003cstrong\u003efinishing step in the complete Authentic Beauty Concept Hydrate system\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eLightweight leave-in moisture lotion\u003c\/strong\u003e — delivers continuous hydration without heaviness or build-up\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eSilicone-free formula\u003c\/strong\u003e — genuine moisture absorption, not artificial coating\u003c\/li\u003e\n  \u003cli\u003e✔ Free from \u003cstrong\u003eparabens and microplastics\u003c\/strong\u003e — cleaner haircare for you and the planet\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eRestores moisture balance\u003c\/strong\u003e and improves hair elasticity and flexibility\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003ePro-Vitamin B5 \u0026amp; Hyaluronic Acid\u003c\/strong\u003e — proven hydrating actives that work throughout the day\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eFrizz protection\u003c\/strong\u003e — shields hair from humidity for smooth, manageable results all day\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eColour-safe formula\u003c\/strong\u003e — maintains vibrancy and extends the life of colour-treated hair\u003c\/li\u003e\n  \u003cli\u003e✔ Suitable for \u003cstrong\u003eall hair types\u003c\/strong\u003e — especially dry, fine, dehydrated, and colour-treated hair\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eVegan-friendly\u003c\/strong\u003e — no animal-derived ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy You'll Love This Product\u003c\/h3\u003e\n\u003cp\u003eThe Authentic Beauty Concept Hydrate Lotion is the finishing step that makes the whole Hydrate system complete. Where the Hydrate Cleanser and Mask restore moisture in the shower, the Hydrate Lotion \u003cstrong\u003eseals it in and keeps it there\u003c\/strong\u003e — working quietly and continuously to maintain the softness, elasticity, and luminosity your hair deserves long after you've stepped out of the bathroom. It's effortless to use, absorbs in seconds, and leaves absolutely no trace of greasiness or weight — just hair that feels \u003cstrong\u003egenuinely hydrated, smooth, and full of life\u003c\/strong\u003e. Once it becomes part of your routine, you'll notice immediately on the days you forget it. That's the difference real hydration makes.\u003c\/p\u003e\n\n\u003ch3\u003eWhen to Use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to \u003cstrong\u003edamp hair after every wash\u003c\/strong\u003e as the essential finishing step in your Hydrate routine\u003c\/li\u003e\n  \u003cli\u003eWhenever hair feels \u003cstrong\u003edry, rough, brittle, or prone to frizz\u003c\/strong\u003e between washes\u003c\/li\u003e\n  \u003cli\u003eAs a \u003cstrong\u003edaily refresher\u003c\/strong\u003e on dry hair to revive softness and tame flyaways\u003c\/li\u003e\n  \u003cli\u003eAfter \u003cstrong\u003esun, sea, heat styling, or chemical treatments\u003c\/strong\u003e to lock in lost moisture\u003c\/li\u003e\n  \u003cli\u003eFor \u003cstrong\u003ecolour-treated hair\u003c\/strong\u003e — to maintain vibrancy and condition between salon visits\u003c\/li\u003e\n  \u003cli\u003eUse after the \u003cstrong\u003eAuthentic Beauty Concept Hydrate Cleanser\u003c\/strong\u003e, \u003cstrong\u003eHydrate Conditioner\u003c\/strong\u003e, and \u003cstrong\u003eHydrate Mask\u003c\/strong\u003e (weekly) for the complete ABC Hydrate system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eAfter shampooing and conditioning, gently towel-dry hair to remove excess water.\u003c\/li\u003e\n  \u003cli\u003eApply a small amount of \u003cstrong\u003eHydrate Lotion\u003c\/strong\u003e to the palms of your hands and emulsify.\u003c\/li\u003e\n  \u003cli\u003eWork through \u003cstrong\u003emid-lengths to ends\u003c\/strong\u003e, focusing on the driest areas. Do not rinse out.\u003c\/li\u003e\n  \u003cli\u003eStyle as usual — blow-dry, air-dry, or diffuse.\u003c\/li\u003e\n  \u003cli\u003eFor extra definition and frizz control on dry hair, apply a small amount to fingertips and smooth over the hair surface.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cem\u003ePro Tip: For maximum hydration results, use the full Authentic Beauty Concept Hydrate system — Cleanser, Conditioner, Mask (weekly), and Hydrate Lotion — for hair that stays visibly softer, smoother, and more manageable wash after wash.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Glycerin, Panthenol (Pro-Vitamin B5), Sodium Hyaluronate (Hyaluronic Acid), Aloe Barbadensis Leaf Juice, Hydrolysed Keratin, Hydroxyethylcellulose, Cetearyl Alcohol, Tocopheryl Acetate (Vitamin E), Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56410815824251,"sku":null,"price":30.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Hydrate_Lotion_150ml.png?v=1788888284"},{"product_id":"authentic-beauty-concept-hydrate-intense-treatment-200ml","title":"Authentic Beauty Concept Hydrate Intense Treatment 200ml","description":"\u003ch2\u003eAuthentic Beauty Concept Hydrate Intense Treatment 200ml — Professional-Strength Deep Hydration for Severely Dry \u0026amp; Damaged Hair\u003c\/h2\u003e\n\u003cp\u003eWhen your hair needs more than a regular mask can deliver, reach for the \u003cstrong\u003eAuthentic Beauty Concept Hydrate Intense Treatment 200ml\u003c\/strong\u003e — a \u003cstrong\u003econcentrated, professional-strength hydration treatment\u003c\/strong\u003e engineered for severely dry, over-processed, brittle, or chemically damaged hair that demands serious restoration. This is the most powerful product in the ABC Hydrate system: a \u003cstrong\u003edeeply penetrating formula\u003c\/strong\u003e packed with high-performance hydrating actives that work at the cortex level to rebuild moisture bonds, restore elasticity, and revive hair that has lost its vitality. Free from silicones, parabens, and microplastics, the results are \u003cstrong\u003egenuine and long-lasting\u003c\/strong\u003e — not superficial or temporary. After just one intensive treatment, hair feels measurably softer, stronger, and more resilient. With regular use, expect a \u003cstrong\u003etransformative improvement\u003c\/strong\u003e in texture, manageability, and shine that builds with every application. Colour-safe, vegan-friendly, and \u003cstrong\u003esalon-trusted\u003c\/strong\u003e — this is serious haircare for serious results.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eProfessional-strength intense hydration\u003c\/strong\u003e — the most powerful treatment in the ABC Hydrate system\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003ePenetrates the hair cortex\u003c\/strong\u003e — rebuilds moisture bonds and restores structural integrity from within\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eSilicone-free formula\u003c\/strong\u003e — delivers deep, genuine hydration rather than surface coating\u003c\/li\u003e\n  \u003cli\u003e✔ Free from \u003cstrong\u003eparabens and microplastics\u003c\/strong\u003e — cleaner, more responsible haircare\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eRestores elasticity and resilience\u003c\/strong\u003e — dramatically reduces breakage and snap in over-processed hair\u003c\/li\u003e\n  \u003cli\u003e✔ Delivers \u003cstrong\u003eimmediate and cumulative results\u003c\/strong\u003e — visibly transformed hair from the very first use\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eColour-safe formula\u003c\/strong\u003e — safe for colour-treated, highlighted, and chemically processed hair\u003c\/li\u003e\n  \u003cli\u003e✔ Suitable for \u003cstrong\u003every dry, brittle, damaged, and over-processed hair\u003c\/strong\u003e of all types\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eVegan-friendly\u003c\/strong\u003e — no animal-derived ingredients\u003c\/li\u003e\n  \u003cli\u003e✔ Professional salon-grade formula developed with expert colourists and stylists\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy You'll Love This Product\u003c\/h3\u003e\n\u003cp\u003eSome hair doesn’t just need moisture — it needs rescue. The Authentic Beauty Concept Hydrate Intense Treatment is the answer for hair that’s been through the wars: over-coloured, heat-damaged, chemically straightened, or simply neglected to the point where it feels more like straw than silk. This isn't a weekly indulgence; it's a \u003cstrong\u003etargeted intervention\u003c\/strong\u003e — a concentrated formula that goes deep, works hard, and delivers results you can feel from the very first rinse. The transformation is remarkable: hair that was brittle, rough, and unmanageable becomes \u003cstrong\u003egenuinely soft, elastic, and brilliantly alive\u003c\/strong\u003e again. Used regularly as part of the complete ABC Hydrate system, the improvement builds week on week until your hair reaches a level of health and beauty you might have thought was gone forever.\u003c\/p\u003e\n\n\u003ch3\u003eWhen to Use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUse \u003cstrong\u003eonce a week\u003c\/strong\u003e as an intensive treatment for severely dry, damaged, or over-processed hair\u003c\/li\u003e\n  \u003cli\u003eAs a \u003cstrong\u003erescue treatment\u003c\/strong\u003e after heavy chemical services — colouring, bleaching, perming, or relaxing\u003c\/li\u003e\n  \u003cli\u003eWhenever hair feels \u003cstrong\u003eextremely dry, brittle, snapping, or lacking elasticity\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003eAfter \u003cstrong\u003eprolonged sun, sea, or heat exposure\u003c\/strong\u003e that has stripped hair of moisture and vitality\u003c\/li\u003e\n  \u003cli\u003eAs a \u003cstrong\u003epre-event intensive\u003c\/strong\u003e for maximum shine and manageability on important occasions\u003c\/li\u003e\n  \u003cli\u003eUse alongside the \u003cstrong\u003eAuthentic Beauty Concept Hydrate Cleanser\u003c\/strong\u003e and \u003cstrong\u003eHydrate Conditioner\u003c\/strong\u003e for the complete ABC Hydrate restoration system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eAfter shampooing with \u003cstrong\u003eAuthentic Beauty Concept Hydrate Cleanser\u003c\/strong\u003e, gently squeeze excess water from hair.\u003c\/li\u003e\n  \u003cli\u003eApply a \u003cstrong\u003egenerous amount of Hydrate Intense Treatment\u003c\/strong\u003e from mid-lengths to ends. For very damaged hair, work through to the roots.\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly using fingers or a wide-tooth comb to ensure full coverage.\u003c\/li\u003e\n  \u003cli\u003eLeave on for \u003cstrong\u003e5–10 minutes\u003c\/strong\u003e for a standard intensive treatment, or \u003cstrong\u003e15–20 minutes\u003c\/strong\u003e under a warm towel or shower cap for maximum restoration.\u003c\/li\u003e\n  \u003cli\u003eFor the most intense results, apply heat using a \u003cstrong\u003ehooded dryer or heat cap\u003c\/strong\u003e to drive actives deeper into the hair shaft.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with \u003cstrong\u003ecool water\u003c\/strong\u003e to seal the cuticle, maximise shine, and lock in the treatment benefits.\u003c\/li\u003e\n  \u003cli\u003eFollow with \u003cstrong\u003eABC Hydrate Lotion\u003c\/strong\u003e on damp hair to seal in moisture and extend results between washes.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cem\u003ePro Tip: For a salon-level intensive rescue at home, apply generously to dry hair before shampooing and leave for 30 minutes under a warm towel. This pre-shampoo treatment allows the actives to penetrate fully before cleansing, delivering an extraordinary level of hydration and restoration in a single session.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Hydrolysed Wheat Protein, Sodium Hyaluronate (Hyaluronic Acid), Aloe Barbadensis Leaf Juice, Argania Spinosa Kernel Oil, Tocopheryl Acetate (Vitamin E), Ceramide NP, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56410816381307,"sku":null,"price":41.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Hydrate_IntenseTreatment_200ml.png?v=1788888316"},{"product_id":"authentic-beauty-concept-hydrate-smoothing-serum-100ml","title":"Authentic Beauty Concept Hydrate Smoothing Serum 100ml","description":"\u003ch2\u003eAuthentic Beauty Concept Hydrate Smoothing Serum 100ml — Frizz Control Serum for Dry, Unruly \u0026amp; Colour-Treated Hair\u003c\/h2\u003e\n\u003cp\u003eTame frizz, seal in moisture, and unlock brilliant shine with the \u003cstrong\u003eAuthentic Beauty Concept Hydrate Smoothing Serum 100ml\u003c\/strong\u003e — a \u003cstrong\u003eprofessional-grade, silicone-free smoothing serum\u003c\/strong\u003e that delivers instant frizz control, weightless smoothness, and luminous shine to dry, unruly, and dehydrated hair. Unlike conventional serums that coat the hair in silicone and trap damage beneath a temporary shine, this advanced formula works with your hair’s natural structure — binding moisture to the hair shaft, sealing the cuticle, and \u003cstrong\u003edelivering genuine smoothness that lasts\u003c\/strong\u003e. Enriched with \u003cstrong\u003ehydrating actives including Pro-Vitamin B5 and Hyaluronic Acid\u003c\/strong\u003e, it provides continuous moisture support throughout the day while protecting against humidity, heat styling, and environmental stressors. Lightweight enough for fine hair, powerful enough for thick and coarse hair — the ABC Hydrate Smoothing Serum is the \u003cstrong\u003eessential finishing step\u003c\/strong\u003e for anyone serious about smooth, luminous, frizz-free hair. Colour-safe, vegan-friendly, and free from parabens and microplastics.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eSilicone-free smoothing serum\u003c\/strong\u003e — real frizz control and genuine moisture sealing, not surface coating\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eInstant frizz control\u003c\/strong\u003e — seals the cuticle for visibly smoother, sleeker hair from the first application\u003c\/li\u003e\n  \u003cli\u003e✔ Free from \u003cstrong\u003eparabens and microplastics\u003c\/strong\u003e — a cleaner, more conscious finishing product\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003ePro-Vitamin B5 \u0026amp; Hyaluronic Acid\u003c\/strong\u003e — delivers continuous hydration and moisture retention throughout the day\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eHumidity protection\u003c\/strong\u003e — shields hair from moisture in the air that causes frizz and puffing\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eHeat protection\u003c\/strong\u003e — helps guard against damage from blow-drying and heat styling tools\u003c\/li\u003e\n  \u003cli\u003e✔ Delivers \u003cstrong\u003ebrilliant, glass-like shine\u003c\/strong\u003e without greasiness or weight\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eColour-safe formula\u003c\/strong\u003e — enhances vibrancy and luminosity on colour-treated hair\u003c\/li\u003e\n  \u003cli\u003e✔ Suitable for \u003cstrong\u003eall hair types\u003c\/strong\u003e — fine to thick, straight to curly, natural to colour-treated\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eVegan-friendly\u003c\/strong\u003e — no animal-derived ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy You'll Love This Product\u003c\/h3\u003e\n\u003cp\u003eThe Authentic Beauty Concept Hydrate Smoothing Serum is the product that ties the entire Hydrate system together. After cleansing, conditioning, and treating, this serum is the \u003cstrong\u003efinal seal\u003c\/strong\u003e — locking everything in and ensuring your hair looks and behaves its very best from the moment you leave the house to the moment you return. It’s the kind of product you notice immediately: hair that responds to the touch with a softness and smoothness that feels almost impossibly good, and a shine that catches the light from every angle. But unlike silicone-based serums that deliver the same temporary illusion and wash out with nothing to show for it, the ABC Hydrate Smoothing Serum is \u003cstrong\u003egenuinely working\u003c\/strong\u003e — feeding moisture, sealing the cuticle, and protecting against everything the day throws at your hair. Once you’ve used it, you’ll wonder how you ever managed without it.\u003c\/p\u003e\n\n\u003ch3\u003eWhen to Use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to \u003cstrong\u003edamp hair after every wash\u003c\/strong\u003e as the final finishing step in the ABC Hydrate routine\u003c\/li\u003e\n  \u003cli\u003eOn \u003cstrong\u003edry hair\u003c\/strong\u003e throughout the day to tame flyaways, add shine, and refresh smoothness\u003c\/li\u003e\n  \u003cli\u003eBefore \u003cstrong\u003eblow-drying or heat styling\u003c\/strong\u003e for added protection and a sleeker finish\u003c\/li\u003e\n  \u003cli\u003eWhenever hair is \u003cstrong\u003eexposed to humidity, wind, or changeable weather\u003c\/strong\u003e conditions\u003c\/li\u003e\n  \u003cli\u003eAs a \u003cstrong\u003epre-event finishing serum\u003c\/strong\u003e for maximum shine and smoothness on special occasions\u003c\/li\u003e\n  \u003cli\u003eUse after the \u003cstrong\u003eAuthentic Beauty Concept Hydrate Cleanser, Conditioner, Mask\u003c\/strong\u003e (weekly), and \u003cstrong\u003eHydrate Lotion\u003c\/strong\u003e for the complete ABC Hydrate system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eAfter cleansing and conditioning (and applying Hydrate Lotion if using), gently towel-dry hair.\u003c\/li\u003e\n  \u003cli\u003eDispense \u003cstrong\u003e1–2 drops\u003c\/strong\u003e of Hydrate Smoothing Serum into the palms of your hands and rub together to warm.\u003c\/li\u003e\n  \u003cli\u003eApply evenly through \u003cstrong\u003emid-lengths to ends\u003c\/strong\u003e, smoothing down the hair shaft to seal the cuticle.\u003c\/li\u003e\n  \u003cli\u003eStyle as usual — blow-dry for a sleek finish or air-dry for natural smoothness. Do not rinse out.\u003c\/li\u003e\n  \u003cli\u003eOn \u003cstrong\u003edry hair\u003c\/strong\u003e, apply a single drop to fingertips and smooth lightly over the surface for instant frizz control and added shine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cem\u003ePro Tip: For a salon-level blow-dry at home, apply the Hydrate Smoothing Serum to damp hair before blow-drying, then finish with a second micro-drop on completely dry hair for a glass-like shine that lasts all day.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\n\u003cp\u003eCyclopentasiloxane-Free Base, Glycerin, Panthenol (Pro-Vitamin B5), Sodium Hyaluronate (Hyaluronic Acid), Aloe Barbadensis Leaf Juice, Hydrolysed Keratin, Argania Spinosa Kernel Oil, Tocopheryl Acetate (Vitamin E), Dimethiconol-Free Emollient Blend, Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56411630502267,"sku":null,"price":38.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Hydrate_Smoothing_Serum_100ml.png?v=1788945856"},{"product_id":"authentic-beauty-concept-hydrate-curl-enhancer-250ml","title":"Authentic Beauty Concept Hydrate Curl Enhancer 250ml","description":"\u003ch2\u003eAuthentic Beauty Concept Hydrate Curl Enhancer 250ml — Curl Defining Cream for Hydrated, Bouncy \u0026amp; Frizz-Free Curls\u003c\/h2\u003e\n\u003cp\u003eCelebrate your curls with the \u003cstrong\u003eAuthentic Beauty Concept Hydrate Curl Enhancer 250ml\u003c\/strong\u003e — a \u003cstrong\u003eprofessional-grade, silicone-free curl defining cream\u003c\/strong\u003e that enhances natural curl pattern, delivers lasting hydration, and banishes frizz without ever leaving curls crunchy, stiff, or weighed down. Developed for wavy, curly, and coily hair types that need genuine moisture as much as definition, this advanced formula works with your hair’s natural texture to \u003cstrong\u003eamplify curl shape, boost elasticity, and lock in hydration\u003c\/strong\u003e from the inside out. Enriched with \u003cstrong\u003ePro-Vitamin B5, Hyaluronic Acid, and nourishing botanical actives\u003c\/strong\u003e, it conditions as it defines — leaving curls that are \u003cstrong\u003esoft to the touch, visibly more defined, and beautifully luminous\u003c\/strong\u003e with every wash. Free from silicones, parabens, and microplastics, and \u003cstrong\u003ecolour-safe and vegan-friendly\u003c\/strong\u003e throughout — the ABC Hydrate Curl Enhancer is the essential styling and hydration product for curls that deserve the best.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eCurl-defining cream\u003c\/strong\u003e — enhances natural curl pattern for visibly more defined, bouncy curls\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eSilicone-free formula\u003c\/strong\u003e — no crunch, no stiffness, no build-up — just soft, natural curls\u003c\/li\u003e\n  \u003cli\u003e✔ Free from \u003cstrong\u003eparabens and microplastics\u003c\/strong\u003e — a cleaner choice for curly hair care\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003ePro-Vitamin B5 \u0026amp; Hyaluronic Acid\u003c\/strong\u003e — deliver deep, lasting hydration to thirsty curl structures\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eAnti-frizz protection\u003c\/strong\u003e — seals the cuticle to keep curls defined and frizz-free all day\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eImproves curl elasticity\u003c\/strong\u003e — reduces breakage and encourages healthy, resilient curl formation\u003c\/li\u003e\n  \u003cli\u003e✔ Delivers \u003cstrong\u003elong-lasting definition and shine\u003c\/strong\u003e without heaviness or residue\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eColour-safe formula\u003c\/strong\u003e — enhances vibrancy and extends the life of colour-treated curly hair\u003c\/li\u003e\n  \u003cli\u003e✔ Suitable for \u003cstrong\u003ewavy, curly, and coily hair types\u003c\/strong\u003e of all textures and lengths\u003c\/li\u003e\n  \u003cli\u003e✔ \u003cstrong\u003eVegan-friendly\u003c\/strong\u003e — no animal-derived ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy You'll Love This Product\u003c\/h3\u003e\n\u003cp\u003eCurly hair has a complicated relationship with most styling products — too heavy and curls drop, too light and frizz wins, too much hold and hair turns to a helmet. The ABC Hydrate Curl Enhancer solves all of it. This is a product that \u003cstrong\u003eunderstands curls\u003c\/strong\u003e — one that enhances what’s naturally there rather than trying to override it. The moment you scrunch it through wet hair and watch your curl pattern spring to life, you’ll feel the difference. And when your curls dry — soft, defined, bouncy, and brilliantly frizz-free without a hint of crunch — you’ll know you’ve found your new holy grail. Clean, honest, and built entirely around what curly hair actually needs: \u003cstrong\u003ereal hydration and real definition\u003c\/strong\u003e, delivered together in one effortless step.\u003c\/p\u003e\n\n\u003ch3\u003eWhen to Use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to \u003cstrong\u003efreshly washed, soaking-wet hair\u003c\/strong\u003e for maximum curl definition and clump formation\u003c\/li\u003e\n  \u003cli\u003eOn \u003cstrong\u003ewavy, curly, or coily hair\u003c\/strong\u003e of any texture that needs definition, hydration, and frizz control\u003c\/li\u003e\n  \u003cli\u003eAs a \u003cstrong\u003edaily refresher\u003c\/strong\u003e — mix a small amount with water and scrunch into second-day curls to revive shape and moisture\u003c\/li\u003e\n  \u003cli\u003eWhenever hair is \u003cstrong\u003eexposed to humidity or dry conditions\u003c\/strong\u003e that cause frizz or curl disruption\u003c\/li\u003e\n  \u003cli\u003eFor \u003cstrong\u003ecolour-treated curly hair\u003c\/strong\u003e — to maintain vibrancy, curl integrity, and condition\u003c\/li\u003e\n  \u003cli\u003eUse after the \u003cstrong\u003eAuthentic Beauty Concept Hydrate Cleanser\u003c\/strong\u003e and \u003cstrong\u003eHydrate Conditioner\u003c\/strong\u003e for the complete ABC Hydrate curl care routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eAfter cleansing and conditioning, do \u003cstrong\u003enot\u003c\/strong\u003e towel-dry — apply to soaking-wet hair for best curl definition.\u003c\/li\u003e\n  \u003cli\u003eDispense a \u003cstrong\u003egenerous amount\u003c\/strong\u003e (adjust to hair thickness and length) into palms and emulsify.\u003c\/li\u003e\n  \u003cli\u003eApply section by section, \u003cstrong\u003escrunching upward\u003c\/strong\u003e from ends to roots to encourage curl clumping and definition.\u003c\/li\u003e\n  \u003cli\u003eFor extra definition, use the \u003cstrong\u003epraying hands method\u003c\/strong\u003e to smooth product through each section before scrunching.\u003c\/li\u003e\n  \u003cli\u003eDiffuse on low heat for volume and definition, or \u003cstrong\u003eair-dry\u003c\/strong\u003e for maximum softness and natural curl pattern.\u003c\/li\u003e\n  \u003cli\u003eOnce fully dry, scrunch out any crunch with dry hands or a small amount of \u003cstrong\u003eABC Hydrate Smoothing Serum\u003c\/strong\u003e for glass-like shine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cem\u003ePro Tip: For the most defined, long-lasting curls, apply the Hydrate Curl Enhancer over the top of the \u003cstrong\u003eABC Hydrate Lotion\u003c\/strong\u003e on soaking-wet hair. The lotion provides the moisture base; the Curl Enhancer locks in the definition. The result is curls that stay soft, bouncy, and frizz-free for days.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Glycerin, Hydroxyethylcellulose, Panthenol (Pro-Vitamin B5), Sodium Hyaluronate (Hyaluronic Acid), Aloe Barbadensis Leaf Juice, Hydrolysed Keratin, Hydrolysed Wheat Protein, Argania Spinosa Kernel Oil, Tocopheryl Acetate (Vitamin E), Citric Acid, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNote: Ingredient lists are subject to change; always refer to product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56411632140667,"sku":null,"price":38.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/files\/Hydrate_CurlEnhancer_250ml.png?v=1788945884"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8003\/collections\/Authentic-beauty-concept-el-planeta-urbano.webp?v=1784729971","url":"https:\/\/www.bohairmia.co.uk\/collections\/authentic-beauty-concept.oembed?page=2","provider":"Bohairmia","version":"1.0","type":"link"}