ECRU New York Luxe Treatment Shampoo 709ml (with Free Pump)
The ECRU New York Luxe Treatment Shampoo 709ml is a salon-grade, ultra-moisturising treatment shampoo that cleanses, repairs and strengthens hair in a single wash. Enriched with Hydrolysed Silk, Gardenia Flower Extract, Coconut Oil, Provitamin B5 (Panthenol), Shea Butter and Vitamin F (Linoleic Acid/Omega-6), this nutrient-rich lather balances moisture retention, increases elasticity and protects hair from chemical and thermal abuse — leaving it moisturised, strong and luminously shiny. Comes with a free pump dispenser for effortless, mess-free use from this generous salon-size bottle. Especially recommended for dry, over-processed or weak hair.
If you’re looking for the best luxury treatment shampoo for dry and over-processed hair, a salon-size moisturising shampoo with Hydrolysed Silk for strength and shine, or an ultra-conditioning shampoo with Coconut Oil and Shea Butter for damaged hair, the ECRU New York Luxe Treatment Shampoo delivers professional repair results at home. Perfect for those seeking a Gardenia Extract shampoo for moisture retention and elasticity, a large bottle treatment shampoo for chemically treated or heat-damaged hair, or the best salon luxury shampoo for sleek, soft and luminous hair.
When to Use
- As your primary treatment shampoo for dry, over-processed, chemically treated or heat-damaged hair
- When hair needs deep moisture replenishment and elasticity restoration alongside cleansing
- On weak or brittle hair prone to breakage — Hydrolysed Silk and Vitamin F strengthen and protect the hair fibre
- On colour-treated hair — ultra-moisturising formula helps preserve colour integrity and extend vibrancy
- When hair feels dull, rough or lacks shine — Gardenia Flower Extract and Coconut Oil restore luminosity and softness
- As a protective wash before or after chemical services to balance moisture and reduce thermal damage
- As a salon-size value treatment shampoo for households or professional use — the 709ml bottle with pump is ideal for frequent use
How to Use
- Wet hair thoroughly with warm water.
- Dispense a generous amount using the free pump into your palm — adjust quantity to hair length and thickness.
- Apply to wet hair and massage into a full, rich lather, working from roots to ends.
- Rinse thoroughly with warm water. Repeat if desired for a deeper cleanse.
- Follow with your preferred ECRU New York conditioner or treatment for best results.
- Stylist tip: Especially effective on dry, over-processed or weak hair — use regularly as part of a repair and strengthening routine for cumulative results.
Key Benefits
- ✓ Ultra-moisturising treatment shampoo — cleanses and repairs in one step
- ✓ Balances moisture retention and increases hair elasticity
- ✓ Protects against chemical and thermal abuse
- ✓ Leaves hair moisturised, strong and luminously shiny
- ✓ Ideal for dry, over-processed, weak or colour-treated hair
- ✓ Salon-size 709ml bottle with free pump included
- ✓ Professional salon-quality results at home
Key Ingredients & What They Do
- Hydrolysed Silk — A water-soluble protein that increases hair’s ability to retain moisture, improves manageability, gloss and texture, and adds volume and body.
- Gardenia Flower Extract — A rare botanical extract with exceptional moisturising and nourishing properties that helps restore softness, luminosity and suppleness to dry or damaged hair.
- Coconut Oil — A natural emollient and conditioning agent that deeply nourishes the hair shaft, reduces protein loss and leaves hair soft, smooth and shiny.
- Provitamin B5 (Panthenol) — Seals in moisture to prevent dry hair and scalp, enhances shine and pliability, and helps prevent damage from heat styling and over-drying.
- Shea Butter — Rich in Vitamins A and E with essential fatty acids; an excellent moisturiser that repairs split and damaged ends and adds a smooth, soft finish.
- Vitamin F (Linoleic Acid / Omega-6) — Conditions and strengthens the scalp skin barrier and hair fibre, improving resilience and overall hair health.
Full Ingredients List
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Hydrolysed Silk, Gardenia Florida (Gardenia) Flower Extract, Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea) Butter, Panthenol, Linoleic Acid, Glycerin, Sodium Chloride, Citric Acid, Sodium Benzoate, Potassium Sorbate, Fragrance (Parfum).
