Authentic Beauty Concept Replenish Cleanser 300ml
Authentic Beauty Concept Replenish Cleanser 300ml
Dry, depleted hair deserves more than a standard shampoo. The Authentic Beauty Concept Replenish Cleanser is a deeply nourishing, professional-grade cleanser formulated to restore moisture balance to dry, damaged, and stressed hair — from the very first wash.
Free from silicones, parabens, and microplastics, this cleanser works in harmony with your hair's natural structure rather than coating it. The result is hair that feels genuinely replenished: softer, more manageable, and visibly healthier — without any artificial heaviness or build-up.
Developed with salon professionals and trusted by stylists, the Replenish Cleanser is the foundation of a restorative haircare routine for anyone whose hair needs serious moisture replenishment.
Key Benefits
- Deeply nourishes and restores moisture to dry, damaged hair
- Silicone-free formula — no coating, no build-up
- Free from parabens and microplastics
- Gentle enough for regular use
- Suitable for colour-treated hair
- Vegan-friendly
- Professional salon-grade formula
Why You'll Love This Product
There's a difference between hair that looks clean and hair that feels truly restored. The Authentic Beauty Concept Replenish Cleanser delivers both. From the moment it lathers, you'll notice how gently it cleanses — no stripping, no tight scalp, no post-wash frizz. Instead, you're left with hair that feels soft, hydrated, and genuinely cared for. It's the kind of wash that makes you look forward to your haircare routine. Salon-quality results, every time, in the comfort of your own home.
When to Use
Use the Replenish Cleanser as your regular shampoo whenever your hair feels dry, brittle, or depleted. It's particularly effective for:
- Hair that feels rough or straw-like after heat styling or chemical treatments
- Colour-treated hair that needs gentle, moisture-preserving cleansing
- Hair that has been exposed to environmental stressors (sun, wind, hard water)
- Anyone transitioning away from silicone-based products and experiencing dryness
For best results, follow with the Authentic Beauty Concept Replenish Conditioner and a weekly Replenish Mask treatment.
How to Use
- Wet hair thoroughly with warm water
- Apply a generous amount of Replenish Cleanser to the scalp and roots
- Massage gently into the scalp using circular motions to stimulate circulation and lift impurities
- Work the lather through mid-lengths and ends
- Rinse thoroughly with warm water
- For best results, follow immediately with a conditioner or treatment mask
- Finish with a cool water rinse to seal the cuticle and add shine
Tip: For very dry or damaged hair, leave the cleanser on for 1–2 minutes before rinsing to allow the nourishing actives to penetrate the hair shaft.
Ingredients
Full ingredient list (INCI):
Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Keratin, Citric Acid, Sodium Chloride, Parfum (Fragrance), Benzyl Alcohol, Salicylic Acid, Sorbic Acid.
Note: Ingredient lists are subject to change. Always refer to the product packaging for the most current formulation. If you have known sensitivities, please check the full INCI list before use.
