Meet Your New Moisture Obsession

Paul Mitchell has launched the Awapuhi Wild Ginger HydraSoft range — a luxurious collection designed to deliver deep, lasting hydration without weighing hair down. If your hair craves softness, shine, and effortless manageability, this is the range for you.

The HydraSoft Difference

The HydraSoft line combines Paul Mitchell's signature wild ginger extract with advanced moisture-binding technology to quench even the thirstiest hair. The result? Silky-soft, touchably smooth hair that looks and feels healthy from root to tip.

Shop the Range

• HydraSoft Shampoo 250ml – A gentle, hydrating cleanse that softens and smooths without stripping natural oils.
• HydraSoft Shampoo 1000ml (with Free Pump) – The salon-size option for those who can’t get enough.
• HydraSoft Shampoo 300ml – A handy mid-size for everyday use.
• HydraSoft Conditioner 250ml – Instantly detangles and infuses hair with long-lasting moisture for a silky finish.
• HydraSoft Conditioner 1000ml (with Free Pump) – Stock up and never run out of your new favourite conditioner.
• HydraSoft Glossing Treatment 236ml – A leave-in treatment that seals in hydration and delivers mirror-like shine while protecting against frizz and humidity.

Why Wild Ginger?

Awapuhi (wild ginger) has been prized in Hawaiian culture for generations for its deeply moisturising and restorative properties. Paul Mitchell has harnessed this natural powerhouse alongside modern haircare science to create formulas that deliver real, visible results.

Who Is HydraSoft For?

This range is perfect for those with:

• Dry, dehydrated, or brittle hair
• Colour-treated hair in need of moisture replenishment
• Fine to medium hair that needs hydration without heaviness
• Anyone seeking a smoother, frizz-free finish

Shop the Full HydraSoft Range

The Paul Mitchell Awapuhi Wild Ginger HydraSoft collection is now available at Bohairmia. Click through to any of the products above to find the right fit for your hair’s unique needs.